# Squid Creators Hub vs UTMlab

Squid Creators Hub and UTMlab are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Squid Creators Hub ships an update every 6 weeks, UTMlab every 2 months. The most recent releases landed on October 7, 2026 and October 1, 2026 respectively.

## The numbers

| Metric | Squid Creators Hub | UTMlab |
| --- | --- | --- |
| Price | Free | Free |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 6 weeks** | Every 2 months |
| Monetization | Free | — |
| Size | 33 MB | 6 MB |
| Requires iOS | **15.0** | 15.6 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 17+ | 4+ |
| Developer | [SQUID DIGITAL MEDIA CHANNEL LTDA](https://appshunter.io/developer/1671553018) | [UTMlab](https://appshunter.io/developer/6793305618) |

## What reviewers say

### Squid Creators Hub

[App page](https://appshunter.io/ios/app/squid-creators-hub/id1671553016)

Connect with brands and monetize your content. This platform helps influencers of all sizes find paid partnerships and collaborations. Showcase your work, track campaign progress, and get rewarded for your creativity.

**Highlights:** Discover brand partnerships, Monetize content, Track campaign progress, Receive payment for collaborations, Showcase work to brands, Connect with brands

**Features:** macOS Compatibility

**In-app purchases:** none


### UTMlab

[App page](https://appshunter.io/ios/app/utmlab/id6793305616)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Squid Creators Hub free?

Squid Creators Hub is free to download, with no in-app purchases.

### Is UTMlab free?

UTMlab is free to download, with no in-app purchases.

### Do Squid Creators Hub or UTMlab have ads?

Neither Squid Creators Hub nor UTMlab shows ads.

### Which is updated more often, Squid Creators Hub or UTMlab?

Squid Creators Hub ships an update every 6 weeks, and UTMlab every 2 months. Most recently, Squid Creators Hub was updated on October 7, 2026 and UTMlab on October 1, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*