# Hallmark Cards Now vs Marahlago

The clearest difference is update cadence: Hallmark Cards Now at fortnightly against Marahlago's every 5 months. Hallmark Cards Now also leads on ratings volume (10K vs 2). Marahlago's advantage is monetization model (free vs free with in-app purchases) and iOS requirement (13.0 vs 16.6). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Hallmark Cards Now against 5.0 for Marahlago. That said, the two scores are not equally well evidenced: Hallmark Cards Now has 10K ratings behind it against 2, so its average is the more settled of the two.

Hallmark Cards Now ships an update fortnightly, Marahlago every 5 months. The most recent releases landed on November 4, 2026 and November 3, 2026 respectively.

## The numbers

| Metric | Hallmark Cards Now | Marahlago |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.9 (10K ratings)](https://appshunter.io/ios/app/hallmark-cards-now/id1673592071/reviews) | **[5.0 (2 ratings)](https://appshunter.io/ios/app/marahlago/id6443802441/reviews)** |
| Number of ratings | **10K** | 2 |
| Positive reviews | 64.6% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 5 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 144 MB | 2 MB |
| Requires iOS | 16.6 | **13.0** |
| Devices | iPhone | **iPhone, iPod** |
| Age rating | 12+ | +4 |
| Developer | [Hallmark Marketing Company, LLC](https://appshunter.io/developer/1588624716) | [Mike Melnikov](https://appshunter.io/developer/398340766) |

## What reviewers say

### Hallmark Cards Now

[App page](https://appshunter.io/ios/app/hallmark-cards-now/id1673592071)

Send personalized eCards or paper cards instantly via text or email. Customize cards with your own photos and messages, and have them mailed with postage included. Manage rewards and set reminders for special occasions.

**Highlights:** Send eCards via text or email, Personalize paper cards with photos and text, Mail delivery with postage included, Browse cards for all occasions, Manage Hallmark Crown Rewards, Set card sending reminders

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💡 Convenient electronic card sending
- 👍 User-friendly interface
- 🚀 Quick and easy to use
- 💡 Personalization options
- 👍 Variety of card designs

**What reviewers complain about**

- 💰 Expensive pricing for physical cards
- 🐛 Frequent app crashes and freezes
- 🔍 Limited customization options
- 🔍 Restricted character count for messages
- 🔍 Lack of integration with rewards program

**Reported bugs**

- Login issues causing white screen
- Inconsistent card editing functionality
- Syncing problems between app and website
- Incomplete address verification

**Requested features**

- Ability to copy/resend personalized cards
- More card design options
- Integration with contacts/address book
- Favorites feature to save preferred cards
- Expanded character count for messages


### Marahlago

[App page](https://appshunter.io/ios/app/marahlago/id6443802441)

Discover exquisite Larimar jewelry crafted with a rare Caribbean gemstone. This app showcases a catalog of unique designs and includes a built-in ring sizer to help you find your perfect fit.

**Highlights:** Larimar gemstone jewelry catalog, Unique jewelry designs, Fashion-forward settings, Built-in ring sizer, Discover rare Caribbean gems

**In-app purchases:** none


## Frequently asked questions

### Is Hallmark Cards Now free?

Hallmark Cards Now is free to download, with no in-app purchases.

### Is Marahlago free?

Marahlago is free to download, with no in-app purchases.

### Which has better reviews, Hallmark Cards Now or Marahlago?

Marahlago is rated higher. Hallmark Cards Now averages 4.9 out of 5 from 10K ratings, while Marahlago averages 5.0 from 2 ratings.

### Do Hallmark Cards Now or Marahlago have ads?

Neither Hallmark Cards Now nor Marahlago shows ads.

### Which is updated more often, Hallmark Cards Now or Marahlago?

Hallmark Cards Now ships an update fortnightly, and Marahlago every 5 months. Most recently, Hallmark Cards Now was updated on November 4, 2026 and Marahlago on November 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*