# Lose It! vs MacrosFirst

Lose It! and MacrosFirst both sit at 4.8 stars, but that hides the real split: 74% of MacrosFirst's written reviews are positive against 54% of Lose It!'s. MacrosFirst also leads on iOS requirement (16.0 vs 18.0). Lose It!'s advantage is ratings volume (783K vs 23K) and chart position (#19 vs #89). On price, rating, update cadence and ads there is nothing between them.

Both are free to download. Lose It! sells 17 in-app purchases, starting at $9.99 per year and MacrosFirst sells 7 in-app purchases, starting at $11.99 per month. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.8 for Lose It! against 4.9 for MacrosFirst. That said, the two scores are not equally well evidenced: Lose It! has 783K ratings behind it against 23K, so its average is the more settled of the two. Written reviews are what separate them: 54% of Lose It!'s written reviews are positive against 74% of MacrosFirst's.

Lose It! ships an update every 6 days, MacrosFirst weekly. Both last shipped on October 29, 2026.

## The numbers

| Metric | Lose It! | MacrosFirst |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (783K ratings)](https://appshunter.io/ios/app/lose-it-calorie-counter/id297368629/reviews) | **[4.9 (23K ratings)](https://appshunter.io/ios/app/macrosfirst-macro-tracker/id1253012487/reviews)** |
| Number of ratings | **783K** | 23K |
| Positive reviews | 54.0% of reviews | **73.9% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | Yes |
| Update frequency | **Every 6 days** | Weekly |
| Monetization | Free with in-app purchases | Freemium |
| Best chart rank | **#19** | #89 |
| Size | 227 MB | 212 MB |
| Requires iOS | 18.0 | **16.0** |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, Apple Watch |
| Age rating | 17+ | 12+ |
| Developer | [FitNow](https://appshunter.io/developer/297368632) | [MacrosFirst, Inc.](https://appshunter.io/developer/1275597328) |

## What reviewers say

### Lose It!

[App page](https://appshunter.io/ios/app/lose-it-calorie-counter/id297368629)

**Currently charting:** #19 Top Grossing · Health & Fitness, #63 Top Free · Health & Fitness (US App Store)

This app helps users achieve their weight loss goals by tracking calorie intake, nutrition, and exercise. It offers features like AI-powered meal logging, barcode scanning, and personalized diet plans to simplify the journey to a healthier lifestyle.

**Highlights:** Calorie tracking, Weight loss planning, AI voice meal logging, Photo meal logging, Barcode scanner, Macro and nutrition tracking, Intermittent fasting planner

**Features:** macOS Compatibility, Apple Watch app, Vision Pro support

**In-app purchases (17)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Lose It! Premium | $9.99 | per year |
| Lose It! Premium | $11.99 | per year |
| Lose It! Premium | $15.99 | per year |
| Lose It! Premium | $19.99 | per year |
| Lose It! Premium | $23.99 | per year |
| Lose It! Premium | $29.99 | per year |
| Lose It! Premium Features | $29.99 | per year |
| Lose It! Premium | $39.99 | per year |
| Lose It! Premium Features | $39.99 | per year |
| Lose It! Premium | $44.99 | per year |
| Lose It! Premium | $79.99 | per year |
| Course: Change Your Thinking | $9.99 | one-time |
| additional year of premium features | $29.99 | one-time |
| year of premium features | $39.99 | one-time |
| Lose It! Premium Lifetime | $49.99 | one-time |
| Lose It! Premium Lifetime | $59.99 | one-time |
| Lose It! Premium Lifetime Subscription (Discounted) | $99.99 | one-time |

**What reviewers like**

- 👍 Easy to use
- 🚀 Comprehensive food database
- 💡 Helpful for weight loss
- 🚀 Syncs with fitness trackers
- 👍 Customizable goals and tracking

**What reviewers complain about**

- 🐛 Inaccurate calorie/nutrition data
- 💰 Paywall for basic features
- 📢 Intrusive ads and upselling
- 🐛 Buggy performance issues
- 🔒 Privacy concerns with data sharing

**Reported bugs**

- Barcode scanner not working
- Syncing issues with Apple Health
- Freezing and crashing on certain actions

**Requested features**

- Add micronutrient tracking
- Improve recipe builder functionality
- Provide more personalized meal plans
- Allow custom unit measurements
- Implement a dark mode option


### MacrosFirst

[App page](https://appshunter.io/ios/app/macrosfirst-macro-tracker/id1253012487)

**Currently charting:** #89 Top Grossing · Health & Fitness (US App Store)

This app helps users track their food intake, calories, and macronutrients to achieve health and fitness goals. It offers features like custom goal setting, automatic serving size calculation, and quick food logging via barcode scanning or label analysis. Users can also monitor progress, share meals, and even convert alcohol calories into macro equivalents.

**Highlights:** Custom macro goal setting, Automatic serving size calculation, Barcode and label scanning for food logging, Detailed macro and nutrient tracking, Progress analysis and trend reporting, Meal sharing and social support, Alcohol calorie conversion

**Features:** macOS Compatibility, Apple Watch app, Vision Pro support

**In-app purchases (7)**

| Purchase | Price | Billing |
| --- | --- | --- |
| MacrosFirst Premium | $11.99 | per month |
| MacrosFirst Premium | $11.99 | per month |
| MacrosFirst Premium | $41.99 | per year |
| MacrosFirst Premium | $71.99 | per year |
| MacrosFirst Premium | $71.99 | per year |
| MacrosFirst Premium | $79.99 | per year |
| MacrosFirst Premium | $79.99 | per year |

**What reviewers like**

- 👍 Easy to use
- 🚀 Intuitive interface
- 💯 Accurate macro tracking
- 🔍 Extensive food database
- 🔓 Free features without paywall

**What reviewers complain about**

- 🐛 Occasional bugs and glitches
- 📚 Limited food database for some users
- 🔢 Difficulty adjusting serving sizes
- 🔍 Inaccurate nutrition info for some items
- 🔧 Lacking certain customization options

**Reported bugs**

- Search function not working properly
- Time zone issues causing date discrepancies
- Scanning feature recording incorrect nutrition info

**Requested features**

- Integration with Apple Health
- Ability to share meals/recipes with friends
- Customizable macro goals (e.g., carb cycling)
- Improved reporting and progress tracking
- Option to submit food data corrections


## Frequently asked questions

### Is Lose It! free?

Lose It! is free to download, with in-app purchases available.

### Is MacrosFirst free?

MacrosFirst is free to download, with in-app purchases available.

### Which has better reviews, Lose It! or MacrosFirst?

MacrosFirst is rated higher. Lose It! averages 4.8 out of 5 from 783K ratings, while MacrosFirst averages 4.9 from 23K ratings.

### Do Lose It! or MacrosFirst have ads?

Both Lose It! and MacrosFirst show ads.

### Which is updated more often, Lose It! or MacrosFirst?

Lose It! ships an update every 6 days, and MacrosFirst weekly. Most recently, Lose It! was updated on October 29, 2026 and MacrosFirst on October 29, 2026.

### Which is more popular, Lose It! or MacrosFirst?

Lose It! currently peaks at #19 in the App Store charts, and MacrosFirst at #89. Chart position reflects recent download velocity rather than total install base.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*