# Target vs Rainbow Shops

The clearest difference is ads: Rainbow Shops at none against Target's shown. Rainbow Shops also leads on review sentiment (73% vs 59%) and monetization model (free vs ad-supported). Target's advantage is ratings volume (7M vs 43K) and chart position (#13 vs unranked). On price, rating, update cadence and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Target against 4.9 for Rainbow Shops. That said, the two scores are not equally well evidenced: Target has 7M ratings behind it against 43K, so its average is the more settled of the two. Written reviews are what separate them: 59% of Target's written reviews are positive against 73% of Rainbow Shops's.

Target ships an update every 6 days, Rainbow Shops every 2 weeks. Both last shipped on November 11, 2026.

## The numbers

| Metric | Target | Rainbow Shops |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (7M ratings)](https://appshunter.io/ios/app/target-shop-style-save/id297430070/reviews)** | [4.9 (43K ratings)](https://appshunter.io/ios/app/rainbow-shops/id1116808792/reviews) |
| Number of ratings | **7M** | 43K |
| Positive reviews | 59.4% of reviews | **73.0% of reviews** |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | **Every 6 days** | Every 2 weeks |
| Monetization | Ad-supported | **Free** |
| Best chart rank | **#13** | — |
| Size | 463 MB | 64 MB |
| Requires iOS | **17.0** | 18.0 |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Target](https://appshunter.io/developer/297430073) | [Rainbow Shops](https://appshunter.io/developer/1116808791) |

## What reviewers say

### Target

[App page](https://appshunter.io/ios/app/target-shop-style-save/id297430070)

**Currently charting:** #13 Top Free · Shopping, #69 Top Free (US App Store)

Shop for seasonal items, Halloween essentials, and everyday favorites with deals and convenient pickup or delivery options. Discover new arrivals, browse by category, and use virtual try-on features.

**Highlights:** Seasonal and holiday shopping, Free Drive Up curbside pickup, Same-day delivery options, Target Circle deals and offers, Virtual try-on for beauty and accessories, In-store stock checking, Personalized deals and rewards

**Features:** iPhone Duo support

**In-app purchases:** none

**What reviewers like**

- 🚀 Intuitive and fluid shopping experience
- 🔍 Helpful product search and filtering
- 📍 In-store location and price lookup features
- 💳 Convenient wallet and loyalty program integration
- 🛒 Smooth checkout and order management

**What reviewers complain about**

- 🤔 Confusing settings and navigation
- 🤷‍♀️ Inconsistent in-stock information
- 🤬 Fraudulent pricing and dark patterns
- 🔌 Unreliable wallet and payment features
- 🚚 Delivery and order fulfillment issues

**Reported bugs**

- Login and account management issues
- Inconsistent behavior across different device and OS versions
- Glitches in order placement, tracking, and fulfillment

**Requested features**

- Improved in-store inventory visibility and filtering
- Seamless integration of pickup, delivery, and shipping options
- Enhanced personalization and customization capabilities
- Streamlined checkout and payment experiences
- Better communication and transparency around order status


### Rainbow Shops

[App page](https://appshunter.io/ios/app/rainbow-shops/id1116808792)

Discover trendy and affordable fashion for women, juniors, and plus sizes. Shop clothing, shoes, and accessories with new styles added daily. Enjoy free shipping on qualifying orders and convenient in-store returns.

**Highlights:** Affordable fashion for women, juniors, and plus sizes, New styles added daily, Save favorites to Wishlist, Fast checkout, Free in-store returns, Sizes 0-24 & XS-4X, Kids fashion available

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💕 Favorite store
- 👍 Affordable prices
- 🌈 Variety of styles
- ⚡ Fast shipping
- 🛍️ Convenient online shopping

**What reviewers complain about**

- 🤔 Inconsistent sizing
- 💰 Increasing prices
- 🐛 Glitchy app
- 🔍 Difficult to find items in-store
- 🤦‍♀️ Poor returns process

**Reported bugs**

- Login issues after app update
- Wishlist items disappearing
- Constant update prompts
- Freezing and crashing on certain actions

**Requested features**

- Add wishlist/favorites feature
- Improve in-app search and navigation
- Integrate online and in-store inventory
- Implement product reviews
- Offer ship-to-store option


## Frequently asked questions

### Is Target free?

Target is free to download, with no in-app purchases.

### Is Rainbow Shops free?

Rainbow Shops is free to download, with no in-app purchases.

### Which has better reviews, Target or Rainbow Shops?

Target is rated higher. Target averages 4.9 out of 5 from 7M ratings, while Rainbow Shops averages 4.9 from 43K ratings.

### Do Target or Rainbow Shops have ads?

Target shows ads; Rainbow Shops does not.

### Which is updated more often, Target or Rainbow Shops?

Target ships an update every 6 days, and Rainbow Shops every 2 weeks. Most recently, Target was updated on November 11, 2026 and Rainbow Shops on November 11, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*