# Target vs Carter's

The clearest difference is ads: Carter's at none against Target's shown. Carter's also leads on monetization model (free vs free with in-app purchases). Target's advantage is ratings volume (7M vs 187K) and chart position (#16 vs #185). On price, rating, review sentiment and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Target against 4.9 for Carter's. That said, the two scores are not equally well evidenced: Target has 7M ratings behind it against 187K, so its average is the more settled of the two. Written reviews are what separate them: 59% of Target's written reviews are positive against 67% of Carter's's.

Target ships an update weekly, Carter's fortnightly. Both last shipped on November 1, 2026.

## The numbers

| Metric | Target | Carter's |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (7M ratings)](https://appshunter.io/ios/app/target-shop-style-save/id297430070/reviews)** | [4.9 (187K ratings)](https://appshunter.io/ios/app/carters/id1275723118/reviews) |
| Number of ratings | **7M** | 187K |
| Positive reviews | 59.4% of reviews | **67.1% of reviews** |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | **Weekly** | Fortnightly |
| Monetization | Free with in-app purchases | **Free** |
| Best chart rank | **#16** | #185 |
| Size | 587 MB | 189 MB |
| Requires iOS | 17.0 | 17.0 |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Target](https://appshunter.io/developer/297430073) | [Carter's Retail, Inc.](https://appshunter.io/developer/1275723117) |

## What reviewers say

### Target

[App page](https://appshunter.io/ios/app/target-shop-style-save/id297430070)

**Currently charting:** #16 Top Free · Shopping, #109 Top Free (US App Store)

Discover seasonal essentials, outfit ideas, and home decor. Shop deals on groceries, pantry staples, and gifts. Enjoy convenient services like curbside pickup and same-day delivery.

**Highlights:** Shop seasonal arrivals, Curbside pickup, Same-day delivery, Exclusive deals & offers, Virtual try-on, Check store stock, Build shopping lists

**Features:** iPhone Duo support

**In-app purchases:** none

**What reviewers like**

- 🚀 Intuitive and fluid shopping experience
- 🔍 Helpful product search and filtering
- 📍 In-store location and price lookup features
- 💳 Convenient wallet and loyalty program integration
- 🛒 Smooth checkout and order management

**What reviewers complain about**

- 🤔 Confusing settings and navigation
- 🤷‍♀️ Inconsistent in-stock information
- 🤬 Fraudulent pricing and dark patterns
- 🔌 Unreliable wallet and payment features
- 🚚 Delivery and order fulfillment issues

**Reported bugs**

- Login and account management issues
- Inconsistent behavior across different device and OS versions
- Glitches in order placement, tracking, and fulfillment

**Requested features**

- Improved in-store inventory visibility and filtering
- Seamless integration of pickup, delivery, and shipping options
- Enhanced personalization and customization capabilities
- Streamlined checkout and payment experiences
- Better communication and transparency around order status


### Carter's

[App page](https://appshunter.io/ios/app/carters/id1275723118)

**Currently charting:** #185 Top Free · Shopping (US App Store)

Discover and shop styles for babies, toddlers, and big kids from five beloved family brands. Find curated collections for specific needs like bedtime or gifts, and enjoy convenient shopping options like curbside pickup and same-day delivery.

**Highlights:** Shop 5 family brands in one app, Check local store inventory, Curbside pickup & same-day delivery, Track Carter's Rewards, App-exclusive launches, Browse sustainable essentials

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💕 Love the clothes
- 💰 Great deals and rewards
- 👍 Convenient app for shopping
- 🛒 Smooth checkout process

**What reviewers complain about**

- 🐛 Glitchy app with errors
- 🔍 Inaccurate inventory/filtering
- 🔄 Items disappearing from cart
- 🔒 Issues with password recovery
- 🤔 Confusing/unintuitive layout

**Reported bugs**

- Unable to add items to cart
- App crashes and freezes
- Incorrect address auto-correction
- Rewards not applying properly

**Requested features**

- Add a 'favorites' feature
- Improve cart management
- Better sync between app and website
- More detailed product information


## Frequently asked questions

### Is Target free?

Target is free to download, with no in-app purchases.

### Is Carter's free?

Carter's is free to download, with no in-app purchases.

### Which has better reviews, Target or Carter's?

Target is rated higher. Target averages 4.9 out of 5 from 7M ratings, while Carter's averages 4.9 from 187K ratings.

### Do Target or Carter's have ads?

Target shows ads; Carter's does not.

### Which is updated more often, Target or Carter's?

Target ships an update weekly, and Carter's fortnightly. Most recently, Target was updated on November 1, 2026 and Carter's on November 1, 2026.

### Which is more popular, Target or Carter's?

Target currently peaks at #16 in the App Store charts, and Carter's at #185. Chart position reflects recent download velocity rather than total install base.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*