# Allegro vs Selmo

The clearest difference is ratings volume: Allegro at 5.3K against Selmo's 223. Selmo's advantage is review sentiment (59% vs 49%). On price, rating, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for Allegro against 4.8 for Selmo. That said, the two scores are not equally well evidenced: Allegro has 5.3K ratings behind it against 223, so its average is the more settled of the two. Written reviews are what separate them: 49% of Allegro's written reviews are positive against 59% of Selmo's.

Allegro ships an update weekly, Selmo every 4 days. The most recent releases landed on September 28, 2026 and September 26, 2026 respectively.

## The numbers

| Metric | Allegro | Selmo |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (5.3K ratings)](https://appshunter.io/ios/app/allegro/id305659772/reviews) | [4.8 (223 ratings)](https://appshunter.io/ios/app/selmo/id6468913218/reviews) |
| Number of ratings | **5.3K** | 223 |
| Positive reviews | 48.5% of reviews | **58.8% of reviews** |
| In-app purchases | No | No |
| Ads | Yes | Yes |
| Update frequency | Weekly | **Every 4 days** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 305 MB | 144 MB |
| Requires iOS | 17.0 | **16.6** |
| Devices | **iPhone, iPad, Apple Watch** | iPhone, iPad |
| Age rating | 12+ | 4+ |
| Developer | [Allegro Sp. z o.o.](https://appshunter.io/developer/305659775) | [Selmo Sp. z o.o.](https://appshunter.io/developer/1684472651) |

## What reviewers say

### Allegro

[App page](https://appshunter.io/ios/app/allegro/id305659772)

Shop millions of products with secure, one-click purchases. Track parcels, use image search, and manage loyalty cards. Enjoy a comfortable browsing experience with dark mode and user reviews.

**Highlights:** One-click access to millions of products, Secure purchases with multiple payment options, Parcel tracking and locker pickup, Image search and barcode scanning, Dark mode for comfortable browsing, User reviews and favorites list, Virtual wallet for loyalty cards

**Features:** Apple Wallet, Apple Watch app

**In-app purchases:** none

**What reviewers like**

- 👍 Great store with huge selection and fast shipping
- 🚀 Quick and efficient transactions
- 💰 Good prices
- 🛒 Convenient shopping experience

**What reviewers complain about**

- 🐛 Bugs and crashes in the app
- 🌐 Lack of English language support
- 🔍 Subpar search algorithm and filtering
- 💳 Limited payment options
- 🤖 Questionable customer service and handling of issues

**Reported bugs**

- Inability to remove items from the basket
- Recent app update causing issues on iOS devices
- Inconsistent display of purchase history
- Problems with the Allegro Lokalnie (local) feature

**Requested features**

- Add English language support
- Improve search and filtering capabilities
- Integrate more payment options like PayPal
- Enhance customer support and issue resolution


### Selmo

[App page](https://appshunter.io/ios/app/selmo/id6468913218)

Experience a new way to shop with live streams from exclusive boutiques. Interact in real-time, make instant purchases, and track your orders from start to finish. Get personalized notifications for upcoming events and new products.

**Highlights:** Live shopping streams, Real-time product interaction, Instant purchases, Personalized notifications, Real-time order tracking, Phone number login

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and efficient checkout process
- 👍 User-friendly interface and navigation
- 💡 Innovative live shopping experience
- 🛍️ Convenient centralized marketplace with multiple sellers
- 📦 Real-time order tracking and status updates

**What reviewers complain about**

- 🐛 Frequent app crashes and freezing
- ⚠️ Poor keyboard management and UI overlap
- 🔴 Inability to remove items from cart
- 🔴 Cannot modify or edit cart contents
- 😤 Annoying pop-up notifications for ratings

**Reported bugs**

- App crashes and freezing during use
- Login failures despite password reset attempts
- Keyboard covers bottom half of screen
- Cannot exit live streams properly
- Video and audio overlapping in broadcasts

**Requested features**

- Ability to edit and remove items from cart
- Favorites/wishlist functionality
- Product categories and filtering options
- Ability to cancel orders after confirmation
- Improved keyboard handling and UI layout


## Frequently asked questions

### Is Allegro free?

Allegro is free to download, with no in-app purchases.

### Is Selmo free?

Selmo is free to download, with no in-app purchases.

### Which has better reviews, Allegro or Selmo?

Allegro and Selmo are both rated 4.8 out of 5 on the App Store, from 5.3K and 223 ratings respectively.

### Do Allegro or Selmo have ads?

Both Allegro and Selmo show ads.

### Which is updated more often, Allegro or Selmo?

Allegro ships an update weekly, and Selmo every 4 days. Most recently, Allegro was updated on September 28, 2026 and Selmo on September 26, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*