# The Habit Factor® Lite vs Ametra

The clearest difference is rating: Ametra at 5.0 against The Habit Factor® Lite's 4.3. Ametra also leads on update cadence (every 2 months vs every 10 months). The Habit Factor® Lite's advantage is in-app purchases (none vs 2) and ads (none vs shown). On price and ratings volume there is nothing between them.

Both are free to download. Ametra sells 2 in-app purchases, starting at $9.99 per month. The Habit Factor® Lite asks for nothing beyond the download.

Ametra holds the better App Store score, 5.0 against 4.3. Both are backed by a comparable volume of ratings — 3 and 2 respectively.

The Habit Factor® Lite ships an update every 10 months, Ametra every 2 months. The most recent releases landed on October 20, 2026 and October 27, 2026 respectively.

## The numbers

| Metric | The Habit Factor® Lite | Ametra |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.3 (3 ratings)](https://appshunter.io/ios/app/the-habit-factor-lite/id324002311/reviews) | **[5.0 (2 ratings)](https://appshunter.io/ios/app/ametra/id6444007791/reviews)** |
| Number of ratings | **3** | 2 |
| Positive reviews | 37.1% of reviews | — |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 10 months | **Every 2 months** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 21 MB | 50 MB |
| Requires iOS | **12.0** | 16.4 |
| Devices | **iPhone, iPod, Apple Watch** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Equilibrium Enterprises, Inc](https://appshunter.io/developer/312015304) | [SYNTES INC](https://appshunter.io/developer/1504560503) |

## What reviewers say

### The Habit Factor® Lite

[App page](https://appshunter.io/ios/app/the-habit-factor-lite/id324002311)

Develop positive habits and achieve your goals with this innovative tracker. It uses a unique method to help you build habits more quickly and offers features like goal charting and streak tracking. Designed for adults, it simplifies behavior change.

**Highlights:** Habit Alignment Technology™, Walk-thru Wizard setup, Goal and habit charting, Streak tracking, Custom tracking periods, Daily tracking notes

**Features:** macOS Compatibility, Apple Watch app, Vision Pro support

**In-app purchases:** none


### Ametra

[App page](https://appshunter.io/ios/app/ametra/id6444007791)

Organize paint colors and projects spatially with an extensive color library. Match target colors to paint shades, document progress with photos, and manage client-ready details.

**Highlights:** Spatial project organization, Unlimited projects, 3-step paint color matching, Extensive color library (7,000+ shades), Unlimited saved colors, Photo gallery for project documentation

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Professional Monthly | $9.99 | per month |
| Professional Annual | $89.99 | per year |


## Frequently asked questions

### Is The Habit Factor® Lite free?

The Habit Factor® Lite is free to download, with no in-app purchases.

### Is Ametra free?

Ametra is free to download, with in-app purchases available.

### Which has better reviews, The Habit Factor® Lite or Ametra?

Ametra is rated higher. The Habit Factor® Lite averages 4.3 out of 5 from 3 ratings, while Ametra averages 5.0 from 2 ratings.

### Do The Habit Factor® Lite or Ametra have ads?

Ametra shows ads; The Habit Factor® Lite does not.

### Which is updated more often, The Habit Factor® Lite or Ametra?

The Habit Factor® Lite ships an update every 10 months, and Ametra every 2 months. Most recently, The Habit Factor® Lite was updated on October 20, 2026 and Ametra on October 27, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*