# Gap vs ButtonUp

The clearest difference is in-app purchases: Gap at none against ButtonUp's 5. Gap also leads on ratings volume (409K vs 781) and review sentiment (73% vs 58%). ButtonUp's advantage is ads (none vs shown) and update cadence (every 5 days vs fortnightly). On price, rating, chart position and device support there is nothing between them.

Both are free to download. ButtonUp sells 4 in-app purchases, starting at $7.99 per month. Gap asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.9 for Gap against 4.8 for ButtonUp. That said, the two scores are not equally well evidenced: Gap has 409K ratings behind it against 781, so its average is the more settled of the two. Written reviews are what separate them: 73% of Gap's written reviews are positive against 58% of ButtonUp's.

Gap ships an update fortnightly, ButtonUp every 5 days. The most recent releases landed on November 11, 2026 and November 8, 2026 respectively.

## The numbers

| Metric | Gap | ButtonUp |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (409K ratings)](https://appshunter.io/ios/app/gap-apparel-denim-and-more/id326347260/reviews)** | [4.8 (781 ratings)](https://appshunter.io/ios/app/buttonup/id6753327738/reviews) |
| Number of ratings | **409K** | 781 |
| Positive reviews | **73.3% of reviews** | 58.1% of reviews |
| In-app purchases | **No** | Yes |
| Ads | Yes | **No** |
| Update frequency | Fortnightly | **Every 5 days** |
| Monetization | **Ad-supported** | Freemium |
| Best chart rank | **#34** | #74 |
| Size | 270 MB | 79 MB |
| Requires iOS | 16.0 | **15.4** |
| Devices | iPhone | **iPhone, iPod** |
| Age rating | 12+ | 17+ |
| Developer | [Gap Inc.](https://appshunter.io/developer/296279554) | [ButtonUp App LLC](https://appshunter.io/developer/1841319892) |

## What reviewers say

### Gap

[App page](https://appshunter.io/ios/app/gap-apparel-denim-and-more/id326347260)

**Currently charting:** #34 Top Free · Shopping (US App Store)

Browse and shop the latest fashion collections for men, women, and children. Discover new arrivals, exclusive deals, and earn rewards with a convenient and fast online shopping experience.

**Highlights:** Fashion collections for all genders and ages, Easy online shopping with fast checkout, In-store pickup option, Search and filter tools for specific styles, Earn rewards and GapCash, App-exclusive deals and new drops

**Features:** macOS Compatibility, Apple Wallet, iMessage stickers

**In-app purchases:** none

**What reviewers like**

- 💗 Solid clothes and quality
- 👍 Easy to use and intuitive
- 🛒 Convenient to shop across all Gap brands
- 💰 Good deals and sales

**What reviewers complain about**

- 🐛 Frequent crashes and glitches
- 🔒 Excessive login requirements
- 🔀 Confusing product layout and navigation
- 🚢 Shipping and return issues
- 💳 Problems with payment and rewards integration

**Reported bugs**

- Constant log-out issues
- Unreliable checkout and order tracking
- Inconsistent app behavior across devices
- Broken or missing functionality

**Requested features**

- Persistent login and session management
- Improved product filtering and search
- Seamless integration between app and website
- Enhanced rewards and payment features


### ButtonUp

[App page](https://appshunter.io/ios/app/buttonup/id6753327738)

**Currently charting:** #74 Top Grossing · Shopping (US App Store)

Visualize clothing on yourself instantly using just a screenshot. Discover new styles from top brands, try them on virtually, and save your favorite looks to a personal gallery for easy comparison and outfit planning.

**Highlights:** Virtual try-on from screenshots, Shop top brands within the app, Personalized look gallery, Hyper-realistic photo styling, Outfit planning and comparison

**Features:** macOS Compatibility, Safari Extension, Vision Pro support

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Pro | $7.99 | per month |
| Pro | $12.99 | per month |
| Pro | $39.99 | per year |
| Pro | $39.99 | per year |


## Frequently asked questions

### Is Gap free?

Gap is free to download, with no in-app purchases.

### Is ButtonUp free?

ButtonUp is free to download, with in-app purchases available.

### Which has better reviews, Gap or ButtonUp?

Gap is rated higher. Gap averages 4.9 out of 5 from 409K ratings, while ButtonUp averages 4.8 from 781 ratings.

### Do Gap or ButtonUp have ads?

Gap shows ads; ButtonUp does not.

### Which is updated more often, Gap or ButtonUp?

Gap ships an update fortnightly, and ButtonUp every 5 days. Most recently, Gap was updated on November 11, 2026 and ButtonUp on November 8, 2026.

### Which is more popular, Gap or ButtonUp?

Gap currently peaks at #34 in the App Store charts, and ButtonUp at #74. Chart position reflects recent download velocity rather than total install base.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*