# EasyMeasure vs Measures™

The clearest difference is ads: Measures™ at none against EasyMeasure's shown. Measures™ also leads on rating (4.5 vs 4.2) and update cadence (every 3 weeks vs every 3 months). EasyMeasure's advantage is review sentiment (67% vs 36%) and ratings volume (6.1K vs 768). On price, in-app purchases, monetization model and device support there is nothing between them.

Both are free to download. EasyMeasure sells 10 one-off in-app purchases and Measures™ sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

Measures™ holds the better App Store score, 4.5 against 4.2. That said, the two scores are not equally well evidenced: EasyMeasure has 6.1K ratings behind it against 768, so its average is the more settled of the two. Written reviews complicate that: 67% of EasyMeasure's written reviews are positive against 36% of Measures™'s, so the app with the better star average is not the one people write more warmly about.

EasyMeasure ships an update every 3 months, Measures™ every 3 weeks. The most recent releases landed on October 17, 2026 and October 10, 2026 respectively.

## The numbers

| Metric | EasyMeasure | Measures™ |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.2 (6.1K ratings)](https://appshunter.io/ios/app/easymeasure-camera-ruler/id349530105/reviews) | **[4.5 (768 ratings)](https://appshunter.io/ios/app/measures/id1385418178/reviews)** |
| Number of ratings | **6.1K** | 768 |
| Positive reviews | **67.4% of reviews** | 36.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | Every 3 months | **Every 3 weeks** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 28 MB | 17 MB |
| Requires iOS | **12.0** | 15.6 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Caramba App Development](https://appshunter.io/developer/349530108) | [Tue Nguyen Minh](https://appshunter.io/developer/434811167) |

## What reviewers say

### EasyMeasure

[App page](https://appshunter.io/ios/app/easymeasure-camera-ruler/id349530105)

Measure distances, heights, and widths of objects using your device's camera. This app utilizes augmented reality and your device's tilt angle to provide on-screen measurements. It's intuitive for various uses, from measuring buildings to aiding in golf.

**Highlights:** Measure distance, height, and width, Augmented Reality (AR) support, 3D camera overlay grid, Share results via email/social media, Calibrate for accuracy, Metric and Imperial units, Flashlight for low-light measurements

**Features:** Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Height Measurements | $0.99 | one-time |
| EasyMeasure Width | $1.99 | one-time |
| EasyMeasure Upgrade | $2.99 | one-time |
| EasyMeasure Upgrade | $3.99 | one-time |
| Height/Width Measurements | $3.99 | one-time |
| EasyMeasure Ads and Width | $4.99 | one-time |
| EasyMeasure No Ads | $6.99 | one-time |
| EasyMeasure Ads and Height | $10.99 | one-time |
| EasyMeasure Complete | $14.99 | one-time |
| EasyMeasure Complete | $17.99 | one-time |

**What reviewers like**

- 👍 Easy to use
- 🚀 Accurate measurements
- 💡 Convenient for quick measurements
- 🚀 Works well for photography needs
- 👍 Simple calibration process

**What reviewers complain about**

- 🐛 Inconsistent or inaccurate measurements
- 🔒 Requires paid upgrade for full functionality
- 🔒 Excessive ads in free version
- 👎 Unintuitive or difficult to use
- 🐛 Compatibility issues with older devices

**Reported bugs**

- Measurements are way off or inconsistent
- App crashes or freezes frequently
- Calibration process doesn't work properly
- Paid upgrade features not functioning as expected

**Requested features**

- Improved accuracy for longer distances
- Add metric unit support
- Provide more detailed instructions or tutorials
- Allow measuring from photos/images
- Improve user interface and navigation


### Measures™

[App page](https://appshunter.io/ios/app/measures/id1385418178)

Capture photos and annotate them with precise measurements. Save and share your annotated images for later reference or to communicate dimensions with others.

**Highlights:** Annotate photos with dimensions, Save photos with measurements, Send photos to customers/coworkers, Imperial and metric unit support, Magnifier for precision

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Pro Features | $2.99 | one-time |

**What reviewers like**

- 👍 Clean and easy-to-use interface
- ✅ Gets the job done for basic dimension marking
- 🎯 Simple functionality for adding dimensions to photos

**What reviewers complain about**

- 💰 Aggressive paywall - requires premium for basic features
- 🚫 Severely limited free version functionality
- ❌ Misleading free trial - can't save photos without paying
- 😤 Deceptive monetization strategy and bait-and-switch tactics
- ⚠️ Lack of transparency about costs and limitations

**Reported bugs**

- App requests review before user has tested functionality
- Typo in step #4 (word 'around' missing an 'R')

**Requested features**

- Angle measurement capability
- Text annotation on arrows/dimensions
- Millimeters as a unit of measurement option
- Ability to add multiple dimensions in free version
- Save photos without requiring premium upgrade


## Frequently asked questions

### Is EasyMeasure free?

EasyMeasure is free to download, with in-app purchases available.

### Is Measures™ free?

Measures™ is free to download, with in-app purchases available.

### Which has better reviews, EasyMeasure or Measures™?

Measures™ is rated higher. EasyMeasure averages 4.2 out of 5 from 6.1K ratings, while Measures™ averages 4.5 from 768 ratings.

### Do EasyMeasure or Measures™ have ads?

EasyMeasure shows ads; Measures™ does not.

### Which is updated more often, EasyMeasure or Measures™?

EasyMeasure ships an update every 3 months, and Measures™ every 3 weeks. Most recently, EasyMeasure was updated on October 17, 2026 and Measures™ on October 10, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*