# EasyMeasure vs Measure it Now

The clearest difference is rating: EasyMeasure at 4.2 against Measure it Now's 3.0. EasyMeasure also leads on ratings volume (6.1K vs 8) and review sentiment (67% vs 50%). Measure it Now's advantage is ads (none vs shown) and update cadence (every 4 weeks vs every 3 months). On price, in-app purchases, monetization model and device support there is nothing between them.

Both are free to download. EasyMeasure sells 10 one-off in-app purchases and Measure it Now sells 1 in-app purchase, starting at $5.99 per 7 days. Whichever you choose, the download price is not the number that matters.

EasyMeasure holds the better App Store score, 4.2 against 3.0. That said, the two scores are not equally well evidenced: EasyMeasure has 6.1K ratings behind it against 8, so its average is the more settled of the two. Written reviews point the same way: 67% of EasyMeasure's written reviews are positive against 50% of Measure it Now's.

EasyMeasure ships an update every 3 months, Measure it Now every 4 weeks. The most recent releases landed on November 6, 2026 and November 4, 2026 respectively.

## The numbers

| Metric | EasyMeasure | Measure it Now |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.2 (6.1K ratings)](https://appshunter.io/ios/app/easymeasure-camera-ruler/id349530105/reviews)** | [3.0 (8 ratings)](https://appshunter.io/ios/app/measure-it-now/id6737520964/reviews) |
| Number of ratings | **6.1K** | 8 |
| Positive reviews | **67.4% of reviews** | 50.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | Every 3 months | **Every 4 weeks** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 28 MB | 96 MB |
| Requires iOS | **12.0** | 17.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Caramba App Development](https://appshunter.io/developer/349530108) | [East End Technologies Ltd.](https://appshunter.io/developer/1627256488) |

## What reviewers say

### EasyMeasure

[App page](https://appshunter.io/ios/app/easymeasure-camera-ruler/id349530105)

Measure distances, heights, and widths of objects using your device's camera. This app utilizes augmented reality and your device's tilt angle to provide on-screen measurements. It's intuitive for various uses, from measuring buildings to aiding in golf.

**Highlights:** Measure distance, height, and width, Augmented Reality (AR) support, 3D camera overlay grid, Share results via email/social media, Calibrate for accuracy, Metric and Imperial units, Flashlight for low-light measurements

**Features:** Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Height Measurements | $0.99 | one-time |
| EasyMeasure Width | $1.99 | one-time |
| EasyMeasure Upgrade | $2.99 | one-time |
| EasyMeasure Upgrade | $3.99 | one-time |
| Height/Width Measurements | $3.99 | one-time |
| EasyMeasure Ads and Width | $4.99 | one-time |
| EasyMeasure No Ads | $6.99 | one-time |
| EasyMeasure Ads and Height | $10.99 | one-time |
| EasyMeasure Complete | $14.99 | one-time |
| EasyMeasure Complete | $17.99 | one-time |

**What reviewers like**

- 👍 Easy to use
- 🚀 Accurate measurements
- 💡 Convenient for quick measurements
- 🚀 Works well for photography needs
- 👍 Simple calibration process

**What reviewers complain about**

- 🐛 Inconsistent or inaccurate measurements
- 🔒 Requires paid upgrade for full functionality
- 🔒 Excessive ads in free version
- 👎 Unintuitive or difficult to use
- 🐛 Compatibility issues with older devices

**Reported bugs**

- Measurements are way off or inconsistent
- App crashes or freezes frequently
- Calibration process doesn't work properly
- Paid upgrade features not functioning as expected

**Requested features**

- Improved accuracy for longer distances
- Add metric unit support
- Provide more detailed instructions or tutorials
- Allow measuring from photos/images
- Improve user interface and navigation


### Measure it Now

[App page](https://appshunter.io/ios/app/measure-it-now/id6737520964)

Transform your phone into a versatile digital measuring tool. Accurately measure distances, calculate areas, and convert units using your camera. Save and share your measurements easily.

**Highlights:** Measure distances in real-time with camera, Calculate area quickly, On-the-fly unit conversion, Edit and fine-tune measurements, Save and share measurements, Intuitive ruler and tape measure functionality

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Save measurements and remove ads | $5.99 | per 7 days |


## Frequently asked questions

### Is EasyMeasure free?

EasyMeasure is free to download, with in-app purchases available.

### Is Measure it Now free?

Measure it Now is free to download, with in-app purchases available.

### Which has better reviews, EasyMeasure or Measure it Now?

EasyMeasure is rated higher. EasyMeasure averages 4.2 out of 5 from 6.1K ratings, while Measure it Now averages 3.0 from 8 ratings.

### Do EasyMeasure or Measure it Now have ads?

EasyMeasure shows ads; Measure it Now does not.

### Which is updated more often, EasyMeasure or Measure it Now?

EasyMeasure ships an update every 3 months, and Measure it Now every 4 weeks. Most recently, EasyMeasure was updated on November 6, 2026 and Measure it Now on November 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*