# Mailchimp Email Marketing vs Google Ads

The clearest difference is review sentiment: Mailchimp Email Marketing at 60% against Google Ads's 22%. Mailchimp Email Marketing also leads on rating (4.9 vs 4.4) and ratings volume (52K vs 5.1K). Google Ads's advantage is monetization model (free vs freemium) and chart position (#119 vs unranked). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Mailchimp Email Marketing holds the better App Store score, 4.9 against 4.4. That said, the two scores are not equally well evidenced: Mailchimp Email Marketing has 52K ratings behind it against 5.1K, so its average is the more settled of the two. Written reviews point the same way: 60% of Mailchimp Email Marketing's written reviews are positive against 22% of Google Ads's.

Both ship on a similar rhythm, roughly fortnightly. Both last shipped on November 1, 2026.

## The numbers

| Metric | Mailchimp Email Marketing | Google Ads |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (52K ratings)](https://appshunter.io/ios/app/mailchimp-email-marketing/id366794783/reviews)** | [4.4 (5.1K ratings)](https://appshunter.io/ios/app/google-ads/id1037457231/reviews) |
| Number of ratings | **52K** | 5.1K |
| Positive reviews | **59.7% of reviews** | 22.4% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | Fortnightly |
| Monetization | Freemium | **Free** |
| Best chart rank | — | **#119** |
| Size | 235 MB | 138 MB |
| Requires iOS | 17.0 | **16.0** |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 17+ | 4+ |
| Developer | [Intuit Inc.](https://appshunter.io/developer/313441566) | [Google LLC](https://appshunter.io/developer/281956209) |

## What reviewers say

### Mailchimp Email Marketing

[App page](https://appshunter.io/ios/app/mailchimp-email-marketing/id366794783)

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

**Highlights:** Contact management and import, Email campaign creation and sending, Marketing automation (e.g., abandoned cart), Campaign performance analytics, Customer engagement tools, Actionable marketing recommendations

**In-app purchases:** none

**What reviewers like**

- 💻 Convenient mobile app
- 📊 Helpful analytics and reporting
- 🎨 Easy-to-use design tools
- 🤝 Good for small businesses
- 🚀 Powerful marketing automation

**What reviewers complain about**

- 🐛 Buggy and unreliable mobile app
- 🔍 Limited functionality on mobile
- 💸 Expensive pricing tiers
- 🤖 Poor customer support
- 🔒 Account deactivation issues

**Reported bugs**

- Login issues on mobile app
- Inability to edit or resize images in-app
- Campaigns failing to send or save properly
- Sync issues between mobile and web versions
- Frequent crashes and performance problems

**Requested features**

- Improved mobile email editing capabilities
- Ability to search and filter contacts by tags
- More customization options for email templates
- Better integration with other business tools
- Simplified pricing structure for small users


### Google Ads

[App page](https://appshunter.io/ios/app/google-ads/id1037457231)

**Currently charting:** #119 Top Free · Business (US App Store)

Manage your advertising campaigns from anywhere with this mobile tool. Monitor performance, make quick edits to budgets and keywords, and receive real-time notifications. Get personalized recommendations to boost your ad performance and connect with support when needed.

**Highlights:** Monitor campaign performance, Edit campaigns, budgets, and keywords, Create and edit ads, View optimization score, Apply recommendations, Receive real-time notifications, Access expert support

**In-app purchases:** none

**What reviewers like**

- 🚀 Great features
- 💡 Helpful app
- 👍 User-friendly
- 🚀 Intuitive
- 🚀 Efficient

**What reviewers complain about**

- 🐛 Buggy app
- 🔒 Security issues
- 💰 Overcharging
- 🤖 Poor customer service
- 🤖 Lack of support

**Reported bugs**

- App crashes frequently
- Metrics not updating properly
- Inability to access all campaigns
- Stuck in update loop
- Compatibility issues with new devices

**Requested features**

- Allow creating campaigns from app
- Improve mobile app functionality
- Better sync with desktop version
- More user-friendly interface
- Clearer instructions and guidance


## Frequently asked questions

### Is Mailchimp Email Marketing free?

Mailchimp Email Marketing is free to download, with no in-app purchases.

### Is Google Ads free?

Google Ads is free to download, with no in-app purchases.

### Which has better reviews, Mailchimp Email Marketing or Google Ads?

Mailchimp Email Marketing is rated higher. Mailchimp Email Marketing averages 4.9 out of 5 from 52K ratings, while Google Ads averages 4.4 from 5.1K ratings.

### Do Mailchimp Email Marketing or Google Ads have ads?

Neither Mailchimp Email Marketing nor Google Ads shows ads.

### Which is updated more often, Mailchimp Email Marketing or Google Ads?

Mailchimp Email Marketing ships an update fortnightly, and Google Ads fortnightly. Most recently, Mailchimp Email Marketing was updated on November 1, 2026 and Google Ads on November 1, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*