# Mailchimp Email Marketing vs ActiveCampaign

The clearest difference is review sentiment: Mailchimp Email Marketing at 60% against ActiveCampaign's 28%. Mailchimp Email Marketing also leads on rating (4.9 vs 4.6) and ratings volume (52K vs 1.2K). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Mailchimp Email Marketing holds the better App Store score, 4.9 against 4.6. That said, the two scores are not equally well evidenced: Mailchimp Email Marketing has 52K ratings behind it against 1.2K, so its average is the more settled of the two. Written reviews point the same way: 60% of Mailchimp Email Marketing's written reviews are positive against 28% of ActiveCampaign's.

Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on September 24, 2026 and September 13, 2026 respectively.

## The numbers

| Metric | Mailchimp Email Marketing | ActiveCampaign |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (52K ratings)](https://appshunter.io/ios/app/mailchimp-email-marketing/id366794783/reviews)** | [4.6 (1.2K ratings)](https://appshunter.io/ios/app/activecampaign/id1239908329/reviews) |
| Number of ratings | **52K** | 1.2K |
| Positive reviews | **60.0% of reviews** | 28.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | Fortnightly |
| Monetization | Freemium | Free with in-app purchases |
| Size | 295 MB | 80 MB |
| Requires iOS | **17.0** | 18.0 |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 17+ | 4+ |
| Developer | [Intuit Inc.](https://appshunter.io/developer/313441566) | [ActiveCampaign, LLC](https://appshunter.io/developer/1077883740) |

## What reviewers say

### Mailchimp Email Marketing

[App page](https://appshunter.io/ios/app/mailchimp-email-marketing/id366794783)

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

**Highlights:** Contact management and import, Email campaign creation and sending, Marketing automation (e.g., abandoned cart), Campaign performance analytics, Customer engagement tools, Actionable marketing recommendations

**In-app purchases:** none

**What reviewers like**

- 💻 Convenient mobile app
- 📊 Helpful analytics and reporting
- 🎨 Easy-to-use design tools
- 🤝 Good for small businesses
- 🚀 Powerful marketing automation

**What reviewers complain about**

- 🐛 Buggy and unreliable mobile app
- 🔍 Limited functionality on mobile
- 💸 Expensive pricing tiers
- 🤖 Poor customer support
- 🔒 Account deactivation issues

**Reported bugs**

- Login issues on mobile app
- Inability to edit or resize images in-app
- Campaigns failing to send or save properly
- Sync issues between mobile and web versions
- Frequent crashes and performance problems

**Requested features**

- Improved mobile email editing capabilities
- Ability to search and filter contacts by tags
- More customization options for email templates
- Better integration with other business tools
- Simplified pricing structure for small users


### ActiveCampaign

[App page](https://appshunter.io/ios/app/activecampaign/id1239908329)

Manage your sales pipeline, marketing campaigns, and customer data from anywhere. Track key performance metrics, update deals, and communicate with contacts on the go. This app provides essential business insights and tools for sales and marketing professionals.

**Highlights:** Marketing reports and analytics, CRM and sales automation, Contact and lead management, Campaign performance tracking, Deal management, Customer data access

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Surprisingly simple to use
- 🚀 Analytics are great
- 👍 Excellence à un prix abordable
- 👍 Convenient
- 👍 Super awesome app

**What reviewers complain about**

- 🐛 2FA won't verify
- 🐛 Difficult to get service
- 🐛 No sirve
- 🐛 Poor Customer Service
- 🐛 Poor customer service even for premium users

**Reported bugs**

- Deals stopped being displayed following this update on iOS iPhone 8
- Latest update broke it
- Can't see deals anymore after the latest update
- Login screen freezes
- Incompatible with older devices

**Requested features**

- Pode incluir mais funcionalidades?
- Please add push notifications
- Please add the ability to view basic email data like campaigns, lists, and other basics we use AC for!
- Dark mode option
- Advanced analytics dashboard


## Frequently asked questions

### Is Mailchimp Email Marketing free?

Mailchimp Email Marketing is free to download, with no in-app purchases.

### Is ActiveCampaign free?

ActiveCampaign is free to download, with no in-app purchases.

### Which has better reviews, Mailchimp Email Marketing or ActiveCampaign?

Mailchimp Email Marketing is rated higher. Mailchimp Email Marketing averages 4.9 out of 5 from 52K ratings, while ActiveCampaign averages 4.6 from 1.2K ratings.

### Do Mailchimp Email Marketing or ActiveCampaign have ads?

Neither Mailchimp Email Marketing nor ActiveCampaign shows ads.

### Which is updated more often, Mailchimp Email Marketing or ActiveCampaign?

Mailchimp Email Marketing ships an update fortnightly, and ActiveCampaign fortnightly. Most recently, Mailchimp Email Marketing was updated on September 24, 2026 and ActiveCampaign on September 13, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*