# Mailchimp Email Marketing vs BookIT

The clearest difference is review sentiment: BookIT at 100% against Mailchimp Email Marketing's 60%. BookIT also leads on monetization model (free vs freemium) and iOS requirement (9.0 vs 17.0). Mailchimp Email Marketing's advantage is update cadence (fortnightly vs every 17 months). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Mailchimp Email Marketing ships an update fortnightly, BookIT every 17 months. The most recent releases landed on November 12, 2026 and November 2, 2026 respectively.

## The numbers

| Metric | Mailchimp Email Marketing | BookIT |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (52K ratings)](https://appshunter.io/ios/app/mailchimp-email-marketing/id366794783/reviews)** | — |
| Number of ratings | **52K** | — |
| Positive reviews | 59.7% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 17 months |
| Monetization | Freemium | **Free** |
| Size | 235 MB | 11 MB |
| Requires iOS | 17.0 | **9.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 17+ | 4+ |
| Developer | [Intuit Inc.](https://appshunter.io/developer/313441566) | [BOOKIT HOLDINGS PTY LTD](https://appshunter.io/developer/1327631458) |

## What reviewers say

### Mailchimp Email Marketing

[App page](https://appshunter.io/ios/app/mailchimp-email-marketing/id366794783)

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

**Highlights:** Contact management and import, Email campaign creation and sending, Marketing automation (e.g., abandoned cart), Campaign performance analytics, Customer engagement tools, Actionable marketing recommendations

**In-app purchases:** none

**What reviewers like**

- 💻 Convenient mobile app
- 📊 Helpful analytics and reporting
- 🎨 Easy-to-use design tools
- 🤝 Good for small businesses
- 🚀 Powerful marketing automation

**What reviewers complain about**

- 🐛 Buggy and unreliable mobile app
- 🔍 Limited functionality on mobile
- 💸 Expensive pricing tiers
- 🤖 Poor customer support
- 🔒 Account deactivation issues

**Reported bugs**

- Login issues on mobile app
- Inability to edit or resize images in-app
- Campaigns failing to send or save properly
- Sync issues between mobile and web versions
- Frequent crashes and performance problems

**Requested features**

- Improved mobile email editing capabilities
- Ability to search and filter contacts by tags
- More customization options for email templates
- Better integration with other business tools
- Simplified pricing structure for small users


### BookIT

[App page](https://appshunter.io/ios/app/bookit/id1327631459)

Manage samples, schedule appointments with automated reminders, and generate instant quotes. Streamline project management, track job progress, and facilitate digital quote acceptance. Facilitates live bookings with subcontractors and installer invoicing.

**Highlights:** Sample tracking and overdue reminders, Automated appointment scheduling and reminders, Instant quote generation and digital acceptance, Live booking and job sheet distribution, Installer invoicing and variation approval, Real-time project status tracking and alerts, Customizable reporting

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Mailchimp Email Marketing free?

Mailchimp Email Marketing is free to download, with no in-app purchases.

### Is BookIT free?

BookIT is free to download, with no in-app purchases.

### Do Mailchimp Email Marketing or BookIT have ads?

Neither Mailchimp Email Marketing nor BookIT shows ads.

### Which is updated more often, Mailchimp Email Marketing or BookIT?

Mailchimp Email Marketing ships an update fortnightly, and BookIT every 17 months. Most recently, Mailchimp Email Marketing was updated on November 12, 2026 and BookIT on November 2, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*