# Mailchimp Email Marketing vs Vine Purchasing

The clearest difference is iOS requirement: Vine Purchasing at 15.6 against Mailchimp Email Marketing's 17.0. On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on October 23, 2026 and October 9, 2026 respectively.

## The numbers

| Metric | Mailchimp Email Marketing | Vine Purchasing |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (52K ratings)](https://appshunter.io/ios/app/mailchimp-email-marketing/id366794783/reviews)** | — |
| Number of ratings | **52K** | — |
| Positive reviews | 59.7% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | Fortnightly |
| Monetization | Freemium | — |
| Size | 231 MB | 128 MB |
| Requires iOS | 17.0 | **15.6** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 17+ | 4+ |
| Developer | [Intuit Inc.](https://appshunter.io/developer/313441566) | [Gaming Application Project Labs, Inc.](https://appshunter.io/developer/1703141033) |

## What reviewers say

### Mailchimp Email Marketing

[App page](https://appshunter.io/ios/app/mailchimp-email-marketing/id366794783)

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

**Highlights:** Contact management and import, Email campaign creation and sending, Marketing automation (e.g., abandoned cart), Campaign performance analytics, Customer engagement tools, Actionable marketing recommendations

**In-app purchases:** none

**What reviewers like**

- 💻 Convenient mobile app
- 📊 Helpful analytics and reporting
- 🎨 Easy-to-use design tools
- 🤝 Good for small businesses
- 🚀 Powerful marketing automation

**What reviewers complain about**

- 🐛 Buggy and unreliable mobile app
- 🔍 Limited functionality on mobile
- 💸 Expensive pricing tiers
- 🤖 Poor customer support
- 🔒 Account deactivation issues

**Reported bugs**

- Login issues on mobile app
- Inability to edit or resize images in-app
- Campaigns failing to send or save properly
- Sync issues between mobile and web versions
- Frequent crashes and performance problems

**Requested features**

- Improved mobile email editing capabilities
- Ability to search and filter contacts by tags
- More customization options for email templates
- Better integration with other business tools
- Simplified pricing structure for small users


### Vine Purchasing

[App page](https://appshunter.io/ios/app/vine-purchasing/id6806607583)

**In-app purchases:** none


## Frequently asked questions

### Is Mailchimp Email Marketing free?

Mailchimp Email Marketing is free to download, with no in-app purchases.

### Is Vine Purchasing free?

Vine Purchasing is free to download, with no in-app purchases.

### Do Mailchimp Email Marketing or Vine Purchasing have ads?

Neither Mailchimp Email Marketing nor Vine Purchasing shows ads.

### Which is updated more often, Mailchimp Email Marketing or Vine Purchasing?

Mailchimp Email Marketing ships an update fortnightly, and Vine Purchasing fortnightly. Most recently, Mailchimp Email Marketing was updated on October 23, 2026 and Vine Purchasing on October 9, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*