# Mailchimp Email Marketing vs Google Analytics

The clearest difference is monetization model: Google Analytics at free against Mailchimp Email Marketing's freemium. Google Analytics also leads on iOS requirement (15.0 vs 17.0). Mailchimp Email Marketing's advantage is update cadence (fortnightly vs every 2 months) and rating (4.9 vs 4.6). On price, review sentiment, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Mailchimp Email Marketing holds the better App Store score, 4.9 against 4.6. That said, the two scores are not equally well evidenced: Mailchimp Email Marketing has 52K ratings behind it against 5.2K, so its average is the more settled of the two. Written reviews point the same way: 60% of Mailchimp Email Marketing's written reviews are positive against 59% of Google Analytics's.

Mailchimp Email Marketing ships an update fortnightly, Google Analytics every 2 months. Both last shipped on September 24, 2026.

## The numbers

| Metric | Mailchimp Email Marketing | Google Analytics |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (52K ratings)](https://appshunter.io/ios/app/mailchimp-email-marketing/id366794783/reviews)** | [4.6 (5.2K ratings)](https://appshunter.io/ios/app/google-analytics/id881599038/reviews) |
| Number of ratings | **52K** | 5.2K |
| Positive reviews | **60.0% of reviews** | 58.5% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 2 months |
| Monetization | Freemium | **Free** |
| Size | 295 MB | 63 MB |
| Requires iOS | 17.0 | **15.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 17+ | 4+ |
| Developer | [Intuit Inc.](https://appshunter.io/developer/313441566) | [Google](https://appshunter.io/developer/281956209) |

## What reviewers say

### Mailchimp Email Marketing

[App page](https://appshunter.io/ios/app/mailchimp-email-marketing/id366794783)

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

**Highlights:** Contact management and import, Email campaign creation and sending, Marketing automation (e.g., abandoned cart), Campaign performance analytics, Customer engagement tools, Actionable marketing recommendations

**In-app purchases:** none

**What reviewers like**

- 💻 Convenient mobile app
- 📊 Helpful analytics and reporting
- 🎨 Easy-to-use design tools
- 🤝 Good for small businesses
- 🚀 Powerful marketing automation

**What reviewers complain about**

- 🐛 Buggy and unreliable mobile app
- 🔍 Limited functionality on mobile
- 💸 Expensive pricing tiers
- 🤖 Poor customer support
- 🔒 Account deactivation issues

**Reported bugs**

- Login issues on mobile app
- Inability to edit or resize images in-app
- Campaigns failing to send or save properly
- Sync issues between mobile and web versions
- Frequent crashes and performance problems

**Requested features**

- Improved mobile email editing capabilities
- Ability to search and filter contacts by tags
- More customization options for email templates
- Better integration with other business tools
- Simplified pricing structure for small users


### Google Analytics

[App page](https://appshunter.io/ios/app/google-analytics/id881599038)

Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.

**Highlights:** Monitor website and app performance, Customer insights and navigation analysis, AI-powered insights and marketing decisions, Real-time data monitoring, Customizable reports, Shareable insights

**In-app purchases:** none

**What reviewers like**

- 🚀 Real-time data
- 📊 Helpful insights
- 🔍 Detailed analytics
- 🤳 On-the-go access
- 👍 Easy to use

**What reviewers complain about**

- 🐛 Crashes and freezes
- 🔌 Unreliable connectivity
- 🕰️ Outdated UI
- 🤔 Limited functionality
- 💰 Useless for free users

**Reported bugs**

- No data showing up
- Incorrect currency display
- Real-time data not updating
- Profiles/accounts disappearing
- Unresponsive navigation

**Requested features**

- Customizable dashboards
- Improved reporting options
- Widgets for home screen
- Support for GA4 properties
- Bring back old features


## Frequently asked questions

### Is Mailchimp Email Marketing free?

Mailchimp Email Marketing is free to download, with no in-app purchases.

### Is Google Analytics free?

Google Analytics is free to download, with no in-app purchases.

### Which has better reviews, Mailchimp Email Marketing or Google Analytics?

Mailchimp Email Marketing is rated higher. Mailchimp Email Marketing averages 4.9 out of 5 from 52K ratings, while Google Analytics averages 4.6 from 5.2K ratings.

### Do Mailchimp Email Marketing or Google Analytics have ads?

Neither Mailchimp Email Marketing nor Google Analytics shows ads.

### Which is updated more often, Mailchimp Email Marketing or Google Analytics?

Mailchimp Email Marketing ships an update fortnightly, and Google Analytics every 2 months. Most recently, Mailchimp Email Marketing was updated on September 24, 2026 and Google Analytics on September 24, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*