# Express vs H&M

The clearest difference is review sentiment: Express at 72% against H&M's 38%. H&M's advantage is rating (4.8 vs 4.5) and ratings volume (240K vs 23K). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

H&M holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: H&M has 240K ratings behind it against 23K, so its average is the more settled of the two. Written reviews complicate that: 72% of Express's written reviews are positive against 38% of H&M's, so the app with the better star average is not the one people write more warmly about.

Both ship on a similar rhythm, roughly every 9 days. The most recent releases landed on September 25, 2026 and September 26, 2026 respectively.

## The numbers

| Metric | Express | H&M |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (23K ratings)](https://appshunter.io/ios/app/express/id386656478/reviews) | **[4.8 (240K ratings)](https://appshunter.io/ios/app/h-and-m/id834465911/reviews)** |
| Number of ratings | 23K | **240K** |
| Positive reviews | **71.8% of reviews** | 38.2% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 9 days | Every 9 days |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | — | **#88** |
| Size | 109 MB | 231 MB |
| Requires iOS | **16.0** | 17.0 |
| Devices | iPhone | **iPhone, iPad** |
| Age rating | 12+ | 4+ |
| Developer | [Express, Inc.](https://appshunter.io/developer/386656481) | [H&M](https://appshunter.io/developer/380487412) |

## What reviewers say

### Express

[App page](https://appshunter.io/ios/app/express/id386656478)

Discover fashion tailored to your lifestyle with a wide selection of clothing and the latest trends. Manage your rewards, access exclusive offers, and enjoy a streamlined checkout experience.

**Highlights:** Access Express Insider rewards, Exclusive offers, Browse all styles and trends, Faster checkout, Inspires self-expression

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 💎 Great quality clothes
- 💳 Convenient rewards program

**What reviewers complain about**

- 🐛 Glitchy and buggy app
- 🛒 Items disappearing from cart
- 🔍 Unreliable search and filters
- 🔑 Login and account issues
- 💳 Payment problems

**Reported bugs**

- App crashes frequently
- Back button disappearing
- Incorrect order processing and shipping
- Rewards and points not updating properly

**Requested features**

- Add wishlist or save for later feature
- Improve app stability and performance
- Better sync between app and website
- Provide more detailed product information


### H&M

[App page](https://appshunter.io/ios/app/h-and-m/id834465911)

**Currently charting:** #88 Top Free · Shopping (US App Store)

Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.

**Highlights:** Instant search for items, Visual style discovery, Save favorite items, Membership rewards, Real-time order tracking, Restock alerts, In-store item scanning

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service

**What reviewers complain about**

- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management

**Reported bugs**

- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information

**Requested features**

- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking


## Frequently asked questions

### Is Express free?

Express is free to download, with no in-app purchases.

### Is H&M free?

H&M is free to download, with no in-app purchases.

### Which has better reviews, Express or H&M?

H&M is rated higher. Express averages 4.5 out of 5 from 23K ratings, while H&M averages 4.8 from 240K ratings.

### Do Express or H&M have ads?

Neither Express nor H&M shows ads.

### Which is updated more often, Express or H&M?

Express ships an update every 9 days, and H&M every 9 days. Most recently, Express was updated on September 25, 2026 and H&M on September 26, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*