# Instagram vs Poze

The clearest difference is review sentiment: Poze at 81% against Instagram's 31%. Poze also leads on ads (none vs shown) and iOS requirement (12.0 vs 16.3). Instagram's advantage is ratings volume (30M vs 24) and rating (4.7 vs 4.5). On price, update cadence, in-app purchases and monetization model there is nothing between them.

Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month and Poze sells 9 in-app purchases, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.

Instagram holds the better App Store score, 4.7 against 4.5. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 24, so its average is the more settled of the two. Written reviews complicate that: 31% of Instagram's written reviews are positive against 81% of Poze's, so the app with the better star average is not the one people write more warmly about.

Both ship on a similar rhythm, roughly weekly. The most recent releases landed on September 26, 2026 and September 20, 2026 respectively.

## The numbers

| Metric | Instagram | Poze |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (30M ratings)](https://appshunter.io/ios/app/instagram/id389801252/reviews)** | [4.5 (24 ratings)](https://appshunter.io/ios/app/poze-pose-camera/id1453658722/reviews) |
| Number of ratings | **30M** | 24 |
| Positive reviews | 31.4% of reviews | **80.8% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | Weekly | Weekly |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#3** | — |
| Size | 583 MB | 248 MB |
| Requires iOS | 16.3 | **12.0** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 12+ | 4+ |
| Developer | [Instagram, Inc.](https://appshunter.io/developer/389801255) | [Poze Inc.](https://appshunter.io/developer/1484451244) |

## What reviewers say

### Instagram

[App page](https://appshunter.io/ios/app/instagram/id389801252)

**Currently charting:** #3 Top Grossing · Photo & Video, #4 Top Free · Photo & Video, #10 Top Grossing, #32 Top Free (US App Store)

Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.

**Highlights:** Short-form video creation and discovery (Reels), Ephemeral content sharing (Stories & Notes), Private group chats (Close Friends), Personalized content feeds (Explore), Customizable posts with templates and filters, Discover brands and shop products

**Features:** Apple Wallet

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Meta Verified Standard | $14.99 | per month |
| Instagram Badge | $0.99 | one-time |
| Instagram Badge | $4.99 | one-time |

**What reviewers like**

- 💕 Excellent way to connect with friends and family
- 🌍 Ability to discover new content and accounts
- 🎨 Great platform for artists and creators to showcase their work
- 🤝 Helps small businesses promote their products

**What reviewers complain about**

- 🐛 Frequent bugs and glitches
- 🤖 Overly aggressive AI moderation leading to unfair account suspensions
- 🔒 Poor customer support and lack of transparency around account issues
- 📊 Declining organic reach and push towards paid advertising
- 🔀 Confusing layout changes that make the app less user-friendly

**Reported bugs**

- Unable to post or view videos due to app crashing
- Saved posts and drafts randomly disappearing
- Notifications not working or showing outdated information
- Inability to log in or switch between multiple accounts

**Requested features**

- Ability to edit/delete individual photos from a multi-photo post
- Option to view posts in chronological order instead of algorithmic feed
- Better tools for small businesses to manage and grow their presence
- Improved accessibility features for users with disabilities


### Poze

[App page](https://appshunter.io/ios/app/poze-pose-camera/id1453658722)

This app provides pose guides created by professionals to help users capture stunning photos and videos. It offers a vast library of poses for various subjects and allows users to create custom guides from their own images. Discover popular photo locations and navigate to them easily.

**Highlights:** Extensive library of over 8,000 pose guides, Custom pose guide creation from personal photos, Discover and navigate to Instagrammable spots worldwide, High-resolution image and video capture, Support for various resolutions and aspect ratios

**Features:** Vision Pro support

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Poze month subscription | $1.99 | per month |
| Poze year subscription | $4.99 | per year |
| Poze year subscription | $4.99 | per year |
| Poze year subscription | $5.49 | per year |
| Poze year subscription | $5.49 | per year |
| Poze year subscription | $10.49 | per year |
| Poze year subscription | $10.49 | per year |
| Poze year subscription | $10.49 | per year |
| Poze year subscription | $10.49 | per year |


## Frequently asked questions

### Is Instagram free?

Instagram is free to download, with in-app purchases available.

### Is Poze free?

Poze is free to download, with in-app purchases available.

### Which has better reviews, Instagram or Poze?

Instagram is rated higher. Instagram averages 4.7 out of 5 from 30M ratings, while Poze averages 4.5 from 24 ratings.

### Do Instagram or Poze have ads?

Instagram shows ads; Poze does not.

### Which is updated more often, Instagram or Poze?

Instagram ships an update weekly, and Poze weekly. Most recently, Instagram was updated on September 26, 2026 and Poze on September 20, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*