# Instagram vs Project Camera # Tag a Moment

The clearest difference is review sentiment: Project Camera # Tag a Moment at 67% against Instagram's 31%. Project Camera # Tag a Moment also leads on ads (none vs shown) and iOS requirement (10.0 vs 16.3). Instagram's advantage is rating (4.7 vs 4.2) and ratings volume (30M vs 9). On price, in-app purchases, monetization model and device support there is nothing between them.

Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month and Project Camera # Tag a Moment sells 2 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

Instagram holds the better App Store score, 4.7 against 4.2. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 9, so its average is the more settled of the two. Written reviews complicate that: 31% of Instagram's written reviews are positive against 67% of Project Camera # Tag a Moment's, so the app with the better star average is not the one people write more warmly about.

Instagram ships an update weekly, Project Camera # Tag a Moment every 5 weeks. The most recent releases landed on October 27, 2026 and October 21, 2026 respectively.

## The numbers

| Metric | Instagram | Project Camera # Tag a Moment |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (30M ratings)](https://appshunter.io/ios/app/instagram/id389801252/reviews)** | [4.2 (9 ratings)](https://appshunter.io/ios/app/project-camera-tag-a-moment/id1463393109/reviews) |
| Number of ratings | **30M** | 9 |
| Positive reviews | 31.5% of reviews | **66.7% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Weekly** | Every 5 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#2** | — |
| Size | 641 MB | 35 MB |
| Requires iOS | 16.3 | **10.0** |
| Devices | iPhone, iPad, Apple TV | iPhone, iPad, iPod |
| Age rating | 12+ | 4+ |
| Developer | [Instagram, Inc.](https://appshunter.io/developer/389801255) | [Erik Stieler](https://appshunter.io/developer/1463393108) |

## What reviewers say

### Instagram

[App page](https://appshunter.io/ios/app/instagram/id389801252)

**Currently charting:** #2 Top Free · Photo & Video, #3 Top Grossing · Photo & Video, #7 Top Grossing, #21 Top Free (US App Store)

Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.

**Highlights:** Short-form video creation and discovery (Reels), Ephemeral content sharing (Stories & Notes), Private group chats (Close Friends), Personalized content feeds (Explore), Customizable posts with templates and filters, Discover brands and shop products

**Features:** Apple Wallet, iPhone Duo support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Meta Verified Standard | $14.99 | per month |
| Instagram Badge | $0.99 | one-time |
| Instagram Badge | $4.99 | one-time |

**What reviewers like**

- 💕 Excellent way to connect with friends and family
- 🌍 Ability to discover new content and accounts
- 🎨 Great platform for artists and creators to showcase their work
- 🤝 Helps small businesses promote their products

**What reviewers complain about**

- 🐛 Frequent bugs and glitches
- 🤖 Overly aggressive AI moderation leading to unfair account suspensions
- 🔒 Poor customer support and lack of transparency around account issues
- 📊 Declining organic reach and push towards paid advertising
- 🔀 Confusing layout changes that make the app less user-friendly

**Reported bugs**

- Unable to post or view videos due to app crashing
- Saved posts and drafts randomly disappearing
- Notifications not working or showing outdated information
- Inability to log in or switch between multiple accounts

**Requested features**

- Ability to edit/delete individual photos from a multi-photo post
- Option to view posts in chronological order instead of algorithmic feed
- Better tools for small businesses to manage and grow their presence
- Improved accessibility features for users with disabilities


### Project Camera # Tag a Moment

[App page](https://appshunter.io/ios/app/project-camera-tag-a-moment/id1463393109)

Effortlessly organize your photos using voice commands and tags. This app transforms your camera into a powerful organizational tool, eliminating the need for manual sorting and helping you quickly find any image.

**Highlights:** Voice-controlled photo tagging, Create custom collections, Quick search with hashtags, Syncs with iPhone Photos, Eliminates manual sorting, Organize projects and documents

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| +2000 Photos | $1.99 | one-time |
| Full version | $1.99 | one-time |


## Frequently asked questions

### Is Instagram free?

Instagram is free to download, with in-app purchases available.

### Is Project Camera # Tag a Moment free?

Project Camera # Tag a Moment is free to download, with in-app purchases available.

### Which has better reviews, Instagram or Project Camera # Tag a Moment?

Instagram is rated higher. Instagram averages 4.7 out of 5 from 30M ratings, while Project Camera # Tag a Moment averages 4.2 from 9 ratings.

### Do Instagram or Project Camera # Tag a Moment have ads?

Instagram shows ads; Project Camera # Tag a Moment does not.

### Which is updated more often, Instagram or Project Camera # Tag a Moment?

Instagram ships an update weekly, and Project Camera # Tag a Moment every 5 weeks. Most recently, Instagram was updated on October 27, 2026 and Project Camera # Tag a Moment on October 21, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*