# Instagram vs Postify

Instagram and Postify both sit at 4.7 stars, but that hides the real split: 75% of Postify's written reviews are positive against 31% of Instagram's. Postify also leads on ads (none vs shown) and iOS requirement (12.2 vs 16.3). Instagram's advantage is ratings volume (30M vs 57) and chart position (#2 vs unranked). On price, rating, update cadence and in-app purchases there is nothing between them.

Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month and Postify sells 3 in-app purchases, starting at $3.99 per 7 days. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.7 for Instagram against 4.6 for Postify. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 57, so its average is the more settled of the two. Written reviews are what separate them: 31% of Instagram's written reviews are positive against 75% of Postify's.

Instagram ships an update weekly, Postify every 8 days. The most recent releases landed on November 3, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Instagram | Postify |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (30M ratings)](https://appshunter.io/ios/app/instagram/id389801252/reviews)** | [4.6 (57 ratings)](https://appshunter.io/ios/app/postify-5-in-1-for-instagram/id1499395306/reviews) |
| Number of ratings | **30M** | 57 |
| Positive reviews | 31.5% of reviews | **75.0% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Weekly** | Every 8 days |
| Monetization | Free with in-app purchases | Freemium |
| Best chart rank | **#2** | — |
| Size | 668 MB | 170 MB |
| Requires iOS | 16.3 | **12.2** |
| Devices | **iPhone, iPad, Apple TV** | iPhone, iPod |
| Age rating | +12 | 4+ |
| Developer | [Instagram, Inc.](https://appshunter.io/developer/389801255) | [ChelleStudio LLC](https://appshunter.io/developer/1459962626) |

## What reviewers say

### Instagram

[App page](https://appshunter.io/ios/app/instagram/id389801252)

**Currently charting:** #2 Top Free · Photo & Video, #3 Top Grossing · Photo & Video, #6 Top Grossing, #21 Top Free (US App Store)

Share your life's moments and connect with friends through photos, videos, and short-form content. Discover new creators, brands, and products tailored to your interests. Customize your posts with creative tools and templates.

**Highlights:** Share photos and videos in Feed, Create short videos with Reels, Post disappearing content with Stories, Connect with friends via chat, Discover new content in Explore, Shop for products from brands

**Features:** Apple Wallet, iPhone Duo support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Meta Verified Standard | $14.99 | per month |
| Instagram Badge | $0.99 | one-time |
| Instagram Badge | $4.99 | one-time |

**What reviewers like**

- 💕 Excellent way to connect with friends and family
- 🌍 Ability to discover new content and accounts
- 🎨 Great platform for artists and creators to showcase their work
- 🤝 Helps small businesses promote their products

**What reviewers complain about**

- 🐛 Frequent bugs and glitches
- 🤖 Overly aggressive AI moderation leading to unfair account suspensions
- 🔒 Poor customer support and lack of transparency around account issues
- 📊 Declining organic reach and push towards paid advertising
- 🔀 Confusing layout changes that make the app less user-friendly

**Reported bugs**

- Unable to post or view videos due to app crashing
- Saved posts and drafts randomly disappearing
- Notifications not working or showing outdated information
- Inability to log in or switch between multiple accounts

**Requested features**

- Ability to edit/delete individual photos from a multi-photo post
- Option to view posts in chronological order instead of algorithmic feed
- Better tools for small businesses to manage and grow their presence
- Improved accessibility features for users with disabilities


### Postify

[App page](https://appshunter.io/ios/app/postify-5-in-1-for-instagram/id1499395306)

Create stunning Instagram content with this all-in-one tool. Design captivating stories, highlight covers, and unique feed layouts. Easily repost content and discover relevant hashtags to enhance your profile.

**Highlights:** Insta Story Maker with templates, Highlight cover creation, Content reposting, Hashtag discovery, Instagram feed grid design, Photo collages

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Postify PRO Weekly | $3.99 | per 7 days |
| Postify PRO Monthly | $7.99 | per month |
| Postify PRO Annual | $49.99 | per year |


## Frequently asked questions

### Is Instagram free?

Instagram is free to download, with in-app purchases available.

### Is Postify free?

Postify is free to download, with in-app purchases available.

### Which has better reviews, Instagram or Postify?

Instagram is rated higher. Instagram averages 4.7 out of 5 from 30M ratings, while Postify averages 4.6 from 57 ratings.

### Do Instagram or Postify have ads?

Instagram shows ads; Postify does not.

### Which is updated more often, Instagram or Postify?

Instagram ships an update weekly, and Postify every 8 days. Most recently, Instagram was updated on November 3, 2026 and Postify on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*