# Instagram vs Vimeo

The clearest difference is ads: Vimeo at none against Instagram's shown. Vimeo also leads on review sentiment (49% vs 31%) and device support (4 vs 2). Instagram's advantage is ratings volume (30M vs 12K) and rating (4.7 vs 4.5). On price, update cadence, in-app purchases and monetization model there is nothing between them.

Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month and Vimeo sells 10 in-app purchases, starting at $11.99 per month. Whichever you choose, the download price is not the number that matters.

Instagram holds the better App Store score, 4.7 against 4.5. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 12K, so its average is the more settled of the two. Written reviews complicate that: 31% of Instagram's written reviews are positive against 49% of Vimeo's, so the app with the better star average is not the one people write more warmly about.

Instagram ships an update weekly, Vimeo every 2 weeks. The most recent releases landed on September 25, 2026 and September 24, 2026 respectively.

## The numbers

| Metric | Instagram | Vimeo |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (30M ratings)](https://appshunter.io/ios/app/instagram/id389801252/reviews)** | [4.5 (12K ratings)](https://appshunter.io/ios/app/vimeo/id425194759/reviews) |
| Number of ratings | **30M** | 12K |
| Positive reviews | 31.2% of reviews | **49.3% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Weekly** | Every 2 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#3** | #15 |
| Size | 583 MB | 150 MB |
| Requires iOS | 16.3 | **16.0** |
| Devices | iPhone, iPad | **iPhone, iPad, Apple TV, Vision Pro** |
| Age rating | 12+ | 17+ |
| Developer | [Instagram, Inc.](https://appshunter.io/developer/389801255) | [Vimeo.com, Inc.](https://appshunter.io/developer/425194762) |

## What reviewers say

### Instagram

[App page](https://appshunter.io/ios/app/instagram/id389801252)

**Currently charting:** #3 Top Grossing · Photo & Video, #4 Top Free · Photo & Video, #7 Top Grossing, #35 Top Free (US App Store)

Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.

**Highlights:** Short-form video creation and discovery (Reels), Ephemeral content sharing (Stories & Notes), Private group chats (Close Friends), Personalized content feeds (Explore), Customizable posts with templates and filters, Discover brands and shop products

**Features:** Apple Wallet

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Meta Verified Standard | $14.99 | per month |
| Instagram Badge | $0.99 | one-time |
| Instagram Badge | $4.99 | one-time |

**What reviewers like**

- 💕 Excellent way to connect with friends and family
- 🌍 Ability to discover new content and accounts
- 🎨 Great platform for artists and creators to showcase their work
- 🤝 Helps small businesses promote their products

**What reviewers complain about**

- 🐛 Frequent bugs and glitches
- 🤖 Overly aggressive AI moderation leading to unfair account suspensions
- 🔒 Poor customer support and lack of transparency around account issues
- 📊 Declining organic reach and push towards paid advertising
- 🔀 Confusing layout changes that make the app less user-friendly

**Reported bugs**

- Unable to post or view videos due to app crashing
- Saved posts and drafts randomly disappearing
- Notifications not working or showing outdated information
- Inability to log in or switch between multiple accounts

**Requested features**

- Ability to edit/delete individual photos from a multi-photo post
- Option to view posts in chronological order instead of algorithmic feed
- Better tools for small businesses to manage and grow their presence
- Improved accessibility features for users with disabilities


### Vimeo

[App page](https://appshunter.io/ios/app/vimeo/id425194759)

**Currently charting:** #15 Top Free · Photo & Video, #50 Top Grossing · Photo & Video (US App Store)

Watch and upload high-quality videos in 4K HDR without ads. Access AI-powered tools for script generation and text-based editing, and collaborate with teams. Save videos for offline viewing and stream live events.

**Highlights:** Ad-free 4K Ultra HD video playback, AI-powered script generation, Built-in teleprompter for recording, Text-based video editing, Live streaming capabilities, Offline video viewing, Team collaboration and management

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Vimeo Plus Monthly - 5GB/week | $11.99 | per month |
| Vimeo Starter Monthly | $20.00 | per month |
| Vimeo Pro Monthly | $24.99 | per month |
| Vimeo Standard Monthly | $41.00 | per month |
| Vimeo Plus Annual | $83.99 | per year |
| Vimeo Monthly plan | $109.99 | per month |
| Vimeo Advanced Monthly | $124.99 | per month |
| Vimeo Starter Annual | $143.99 | per year |
| Vimeo Standard Annual | $300.00 | per year |
| Vimeo Advanced Annual | $900.00 | per year |

**What reviewers like**

- 🚀 Easy to use
- 👍 Great video quality
- 💡 Spatial video support
- 🚀 Fast and efficient

**What reviewers complain about**

- 🐛 Search function not working
- 🐛 Crashes and freezes
- 🐛 Inconsistent user experience
- 🔒 Privacy and security concerns
- 💰 Expensive subscription

**Reported bugs**

- Deleted videos not recoverable
- Purchased videos not accessible
- Inconsistent playback performance
- Unreliable upload and sync

**Requested features**

- Improved search functionality
- Better video management tools
- Offline viewing options
- More customization and control
- Easier account management


## Frequently asked questions

### Is Instagram free?

Instagram is free to download, with in-app purchases available.

### Is Vimeo free?

Vimeo is free to download, with in-app purchases available.

### Which has better reviews, Instagram or Vimeo?

Instagram is rated higher. Instagram averages 4.7 out of 5 from 30M ratings, while Vimeo averages 4.5 from 12K ratings.

### Do Instagram or Vimeo have ads?

Instagram shows ads; Vimeo does not.

### Which is updated more often, Instagram or Vimeo?

Instagram ships an update weekly, and Vimeo every 2 weeks. Most recently, Instagram was updated on September 25, 2026 and Vimeo on September 24, 2026.

### Which is more popular, Instagram or Vimeo?

Instagram currently peaks at #3 in the App Store charts, and Vimeo at #15. Chart position reflects recent download velocity rather than total install base.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*