# Instagram vs 快手

The clearest difference is ratings volume: Instagram at 30M against 快手's 37K. Instagram also leads on chart position (#3 vs #97). 快手's advantage is review sentiment (47% vs 31%) and iOS requirement (13.0 vs 16.3). On price, rating, update cadence and ads there is nothing between them.

Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month and 快手 sells 16 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.7 for Instagram against 4.7 for 快手. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 37K, so its average is the more settled of the two. Written reviews are what separate them: 31% of Instagram's written reviews are positive against 47% of 快手's.

Both ship on a similar rhythm, roughly weekly. Both last shipped on September 25, 2026.

## The numbers

| Metric | Instagram | 快手 |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (30M ratings)](https://appshunter.io/ios/app/instagram/id389801252/reviews) | [4.7 (37K ratings)](https://appshunter.io/ios/app/id440948110/reviews) |
| Number of ratings | **30M** | 37K |
| Positive reviews | 31.3% of reviews | **46.8% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | Yes |
| Update frequency | Weekly | Weekly |
| Monetization | Free with in-app purchases | — |
| Best chart rank | **#3** | #97 |
| Size | 583 MB | 646 MB |
| Requires iOS | 16.3 | **13.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 12+ | 17+ |
| Developer | [Instagram, Inc.](https://appshunter.io/developer/389801255) | [Beijing Kwai Technology Co., Ltd.](https://appshunter.io/developer/440948113) |

## What reviewers say

### Instagram

[App page](https://appshunter.io/ios/app/instagram/id389801252)

**Currently charting:** #3 Top Grossing · Photo & Video, #4 Top Free · Photo & Video, #7 Top Grossing, #24 Top Free (US App Store)

Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.

**Highlights:** Short-form video creation and discovery (Reels), Ephemeral content sharing (Stories & Notes), Private group chats (Close Friends), Personalized content feeds (Explore), Customizable posts with templates and filters, Discover brands and shop products

**Features:** Apple Wallet

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Meta Verified Standard | $14.99 | per month |
| Instagram Badge | $0.99 | one-time |
| Instagram Badge | $4.99 | one-time |

**What reviewers like**

- 💕 Excellent way to connect with friends and family
- 🌍 Ability to discover new content and accounts
- 🎨 Great platform for artists and creators to showcase their work
- 🤝 Helps small businesses promote their products

**What reviewers complain about**

- 🐛 Frequent bugs and glitches
- 🤖 Overly aggressive AI moderation leading to unfair account suspensions
- 🔒 Poor customer support and lack of transparency around account issues
- 📊 Declining organic reach and push towards paid advertising
- 🔀 Confusing layout changes that make the app less user-friendly

**Reported bugs**

- Unable to post or view videos due to app crashing
- Saved posts and drafts randomly disappearing
- Notifications not working or showing outdated information
- Inability to log in or switch between multiple accounts

**Requested features**

- Ability to edit/delete individual photos from a multi-photo post
- Option to view posts in chronological order instead of algorithmic feed
- Better tools for small businesses to manage and grow their presence
- Improved accessibility features for users with disabilities


### 快手

[App page](https://appshunter.io/ios/app/id440948110)

**Currently charting:** #97 Top Grossing · Photo & Video, #163 Top Free · Photo & Video (US App Store)

Discover a vibrant app where you can watch addictive short videos, join group video chats, enjoy interactive live streams, showcase your talents on a big stage, and create stunning videos with 30 beauty filters and a variety of magical expressions. Let your creativity shine and have fun with every tap!

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (16)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 42 Kwai Coins | $0.99 | one-time |
| 付费内容9.9元 | $0.99 | one-time |
| 付费内容5.8元 | $0.99 | one-time |
| 付费内容14.8元 | $1.99 | one-time |
| 77快币 | $1.99 | one-time |
| 126快币 | $2.99 | one-time |
| 175快币 | $3.99 | one-time |
| 付费内容28.8元 | $3.99 | one-time |
| 280 Kwai Coins | $5.99 | one-time |
| 476 Kwai Coins | $9.99 | one-time |
| 78元粉条推广 | $9.99 | one-time |
| 686 Kwai Coins | $14.99 | one-time |
| 1386 Kwai Coins | $29.99 | one-time |
| 2086快币 | $39.99 | one-time |
| 4886 Kwai Coins | $99.99 | one-time |
| 18186 Kwai Coins | $399.99 | one-time |

**What reviewers like**

- 👍 Great entertainment app
- 🚀 Convenient video sharing
- 💡 Unique features like video editing

**What reviewers complain about**

- 🐛 Frequent crashes and connection issues
- 🔒 Restrictive policies for non-Chinese users
- 💩 Inappropriate/low-quality content
- 🤖 Aggressive recommendation algorithms

**Reported bugs**

- Inability to log in or create accounts
- Frozen accounts with no clear resolution
- Inconsistent video playback and loading

**Requested features**

- Add English language support
- Improve video quality and stability
- Provide more options for non-Chinese users
- Implement better content moderation


## Frequently asked questions

### Is Instagram free?

Instagram is free to download, with in-app purchases available.

### Is 快手 free?

快手 is free to download, with in-app purchases available.

### Which has better reviews, Instagram or 快手?

Instagram and 快手 are both rated 4.7 out of 5 on the App Store, from 30M and 37K ratings respectively.

### Do Instagram or 快手 have ads?

Both Instagram and 快手 show ads.

### Which is updated more often, Instagram or 快手?

Instagram ships an update weekly, and 快手 weekly. Most recently, Instagram was updated on September 25, 2026 and 快手 on September 25, 2026.

### Which is more popular, Instagram or 快手?

Instagram currently peaks at #3 in the App Store charts, and 快手 at #97. Chart position reflects recent download velocity rather than total install base.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*