# SWAP by Maritz vs NIQ Optiq

The clearest difference is rating: NIQ Optiq at 5.0 against SWAP by Maritz's 2.7. NIQ Optiq also leads on review sentiment (100% vs 65%) and update cadence (fortnightly vs every 3 months). SWAP by Maritz's advantage is device support (3 vs 1) and ratings volume (31 vs 9). On price, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

NIQ Optiq holds the better App Store score, 5.0 against 2.7. Both are backed by a comparable volume of ratings — 31 and 9 respectively. Written reviews point the same way: 65% of SWAP by Maritz's written reviews are positive against 100% of NIQ Optiq's.

SWAP by Maritz ships an update every 3 months, NIQ Optiq fortnightly. The most recent releases landed on October 23, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | SWAP by Maritz | NIQ Optiq |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.7 (31 ratings)](https://appshunter.io/ios/app/swap-by-maritz/id400524843/reviews) | **[5.0 (9 ratings)](https://appshunter.io/ios/app/niq-optiq/id6768304713/reviews)** |
| Number of ratings | **31** | 9 |
| Positive reviews | 64.7% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 months | **Fortnightly** |
| Monetization | Ad-supported | **Free** |
| Size | 9 MB | 10 MB |
| Requires iOS | **15.6** | 18 |
| Devices | **iPhone, iPad, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Maritz Global Events - AT&L Inc.](https://appshunter.io/developer/400524847) | [Nielsen Consumer LLC](https://appshunter.io/developer/1541653053) |

## What reviewers say

### SWAP by Maritz

[App page](https://appshunter.io/ios/app/swap-by-maritz/id400524843)

This app facilitates sales lead retrieval for trade shows and events. It allows exhibitors to capture, manage, and export leads directly from their smartphones, even offline. The system also provides productivity insights for sales teams.

**Highlights:** Capture leads offline, View leads per salesperson, Take notes and answer qualifying questions, Export leads in multiple formats, Monitor booth traffic with Location Services/Bluetooth, Aggregate lead data with Optium readers

**Features:** Vision Pro support

**In-app purchases:** none


### NIQ Optiq

[App page](https://appshunter.io/ios/app/niq-optiq/id6768304713)

Access trusted business data through a conversational interface. Ask questions in natural language and get instant, data-grounded answers without complex reports. Optimized for quick insights and on-the-go decision-making.

**Highlights:** Chat-first mobile experience, Natural language querying, Instant data-grounded answers, Optimized for quick insights, Seamless integration with NIQ Discover Platform, On-the-go decision making

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is SWAP by Maritz free?

SWAP by Maritz is free to download, with no in-app purchases.

### Is NIQ Optiq free?

NIQ Optiq is free to download, with no in-app purchases.

### Which has better reviews, SWAP by Maritz or NIQ Optiq?

NIQ Optiq is rated higher. SWAP by Maritz averages 2.7 out of 5 from 31 ratings, while NIQ Optiq averages 5.0 from 9 ratings.

### Do SWAP by Maritz or NIQ Optiq have ads?

Neither SWAP by Maritz nor NIQ Optiq shows ads.

### Which is updated more often, SWAP by Maritz or NIQ Optiq?

SWAP by Maritz ships an update every 3 months, and NIQ Optiq fortnightly. Most recently, SWAP by Maritz was updated on October 23, 2026 and NIQ Optiq on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*