# hip vs Count It Down!

The clearest difference is review sentiment: hip at 73% against Count It Down!'s 0%. hip also leads on update cadence (every 6 days vs every 3 months) and ratings volume (18K vs 168). Count It Down!'s advantage is ads (none vs shown) and iOS requirement (12.0 vs 18.6). On price, in-app purchases, monetization model and device support there is nothing between them.

Both are free to download. hip sells 8 in-app purchases, starting at $1.99 per 7 days and Count It Down! sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

hip holds the better App Store score, 4.7 against 4.5. That said, the two scores are not equally well evidenced: hip has 18K ratings behind it against 168, so its average is the more settled of the two. Written reviews point the same way: 73% of hip's written reviews are positive against 0% of Count It Down!'s.

hip ships an update every 6 days, Count It Down! every 3 months. The most recent releases landed on October 25, 2026 and October 22, 2026 respectively.

## The numbers

| Metric | hip | Count It Down! |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (18K ratings)](https://appshunter.io/ios/app/hip-birthday-reminder-app/id401949944/reviews)** | [4.5 (168 ratings)](https://appshunter.io/ios/app/count-it-down-event-tracker/id1335759487/reviews) |
| Number of ratings | **18K** | 168 |
| Positive reviews | **72.6% of reviews** | 0.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Every 6 days** | Every 3 months |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 146 MB | 53 MB |
| Requires iOS | 18.6 | **12.0** |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Celebrate Labs Inc.](https://appshunter.io/developer/401949947) | [Lyker Labs LLC](https://appshunter.io/developer/891194494) |

## What reviewers say

### hip

[App page](https://appshunter.io/ios/app/hip-birthday-reminder-app/id401949944)

Never forget important dates like birthdays and anniversaries again. This app helps you celebrate special occasions with customizable reminders, personalized greetings, and gift ideas. Manage your contacts and events with ease, ensuring you always send wishes on time.

**Highlights:** Customizable event reminders, Contact and calendar sync, Birthday and greeting cards, Gift ideas (US only), Contact grouping and management, Backup and restore options, Scheduled greetings

**Features:** macOS Compatibility, Family Sharing, Apple Watch app, Vision Pro support

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| hip PLUS! | $1.99 | per 7 days |
| hip PLUS! | $2.99 | per month |
| hip PLUS! (6 months) | $8.99 | per 6 months |
| hip PLUS! | $19.99 | per year |
| hip PLUS! | $19.99 | per year |
| hip PLUS! | $8.99 | one-time |
| hip PLUS! | $39.99 | one-time |
| hip PLUS! | $44.99 | one-time |

**What reviewers like**

- 💡 Helpful for remembering birthdays and anniversaries
- 👍 Easy to use and organize contacts
- 🚀 Convenient reminders and notifications
- 👍 Useful gift suggestion feature

**What reviewers complain about**

- 🔒 Lack of automatic backup or sync options
- 🐛 Issues with data loss or disappearing birthdays
- 💰 Restrictive free version, requires paid subscription
- 🤔 Confusing or cluttered UI after recent updates

**Reported bugs**

- Reminders not triggering at the correct time
- Importing contacts not working as expected
- Paid features not functioning properly

**Requested features**

- Add support for anniversaries and other events
- Improve syncing and backup options
- Provide more customization options for UI and notifications
- Enhance social sharing and integration features


### Count It Down!

[App page](https://appshunter.io/ios/app/count-it-down-event-tracker/id1335759487)

Easily track upcoming events like vacations, birthdays, and anniversaries with a beautiful and functional design. Customize your countdowns with unique backgrounds and receive timely notifications. Organize and sort your events by category for a clear overview.

**Highlights:** Sleek and beautiful design, Customizable event backgrounds, Repeat event creation, Countdown notifications, Event categorization, Event sorting, Share events with friends

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium | $2.99 | one-time |


## Frequently asked questions

### Is hip free?

hip is free to download, with in-app purchases available.

### Is Count It Down! free?

Count It Down! is free to download, with in-app purchases available.

### Which has better reviews, hip or Count It Down!?

hip is rated higher. hip averages 4.7 out of 5 from 18K ratings, while Count It Down! averages 4.5 from 168 ratings.

### Do hip or Count It Down! have ads?

hip shows ads; Count It Down! does not.

### Which is updated more often, hip or Count It Down!?

hip ships an update every 6 days, and Count It Down! every 3 months. Most recently, hip was updated on October 25, 2026 and Count It Down! on October 22, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*