# SelBuk vs ZEISS Briefcase

The clearest difference is rating: ZEISS Briefcase at 5.0 against SelBuk's 4.5. ZEISS Briefcase also leads on in-app purchases (none vs 2). SelBuk's advantage is ratings volume (71 vs 2). On price, update cadence, ads and device support there is nothing between them.

Both are free to download. SelBuk sells 2 in-app purchases, starting at $2.99 per month. ZEISS Briefcase asks for nothing beyond the download.

ZEISS Briefcase holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: SelBuk has 71 ratings behind it against 2, so its average is the more settled of the two.

SelBuk ships an update every 4 months, ZEISS Briefcase every 6 months. The most recent releases landed on October 24, 2026 and November 1, 2026 respectively.

## The numbers

| Metric | SelBuk | ZEISS Briefcase |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (71 ratings)](https://appshunter.io/ios/app/selbuk-invoice-maker-ipa/id406188186/reviews) | **[5.0 (2 ratings)](https://appshunter.io/ios/app/zeiss-briefcase/id863345596/reviews)** |
| Number of ratings | **71** | 2 |
| Positive reviews | 74.6% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 4 months** | Every 6 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 48 MB | 121 MB |
| Requires iOS | 15.0 | **14.0** |
| Devices | iPad | iPad |
| Age rating | 4+ | 4+ |
| Developer | [Crafty Apps](https://appshunter.io/developer/320546449) | [BigTinCan Mobile Pty. Ltd.](https://appshunter.io/developer/1057042058) |

## What reviewers say

### SelBuk

[App page](https://appshunter.io/ios/app/selbuk-invoice-maker-ipa/id406188186)

Manage inventory, create invoices, and track sales on your iPhone or iPad, even offline. Ideal for businesses on the go, offering features like client routes, multi-user access, and cloud syncing.

**Highlights:** Invoicing and Billing, Inventory Management, Client Routes and Tracking (iPad), Multi-User Access, Cloud Sync and Web Access, Customizable Reports, Offline Operation

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| SelBuk Basic Monthly | $2.99 | per month |
| SelBuk Basic Anual | $29.99 | per year |

**What reviewers like**

- 👍 User-friendly interface
- 📈 Excellent for sales tracking
- 📦 Great for inventory management
- 💡 Comprehensive business tool
- 💰 Affordable for features

**What reviewers complain about**

- 🐛 Frequent crashes/freezes
- ⚠️ Data loss issues
- 🔄 Slow improvement
- ❌ Difficult to use
- ❓ Unclear instructions

**Reported bugs**

- Application closes unexpectedly
- Does not allow orders or sales with product bonuses
- Errors in the interface
- Does not allow synchronizing orders
- Login issues, email not recognized

**Requested features**

- More than one photo per product
- Higher product limit in free version
- Ability to create master inventory for provider
- More options for reports and organization
- Customizable invoices


### ZEISS Briefcase

[App page](https://appshunter.io/ios/app/zeiss-briefcase/id863345596)

This app assists sales representatives in creating dynamic customer presentations for optical products and business solutions. It provides up-to-date information, interactive visuals, and business calculators to showcase benefits and impact.

**Highlights:** Dynamic customer presentations, Visualize lens products and equipment, Interactive and video-supported explanations, Business calculators for impact analysis, Access to up-to-date information, Plan and prepare customer visits

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is SelBuk free?

SelBuk is free to download, with in-app purchases available.

### Is ZEISS Briefcase free?

ZEISS Briefcase is free to download, with no in-app purchases.

### Which has better reviews, SelBuk or ZEISS Briefcase?

ZEISS Briefcase is rated higher. SelBuk averages 4.5 out of 5 from 71 ratings, while ZEISS Briefcase averages 5.0 from 2 ratings.

### Do SelBuk or ZEISS Briefcase have ads?

Neither SelBuk nor ZEISS Briefcase shows ads.

### Which is updated more often, SelBuk or ZEISS Briefcase?

SelBuk ships an update every 4 months, and ZEISS Briefcase every 6 months. Most recently, SelBuk was updated on October 24, 2026 and ZEISS Briefcase on November 1, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*