# Harrods vs FWRD

The clearest difference is ads: Harrods at none against FWRD's shown. FWRD's advantage is rating (4.9 vs 4.5) and review sentiment (70% vs 44%). On price, update cadence, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

FWRD holds the better App Store score, 4.9 against 4.5. That said, the two scores are not equally well evidenced: FWRD has 9.1K ratings behind it against 146, so its average is the more settled of the two. Written reviews point the same way: 44% of Harrods's written reviews are positive against 70% of FWRD's.

Both ship on a similar rhythm, roughly monthly. The most recent releases landed on October 16, 2026 and October 18, 2026 respectively.

## The numbers

| Metric | Harrods | FWRD |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (146 ratings)](https://appshunter.io/ios/app/harrods/id433662158/reviews) | **[4.9 (9.1K ratings)](https://appshunter.io/ios/app/fwrd/id638414772/reviews)** |
| Number of ratings | 146 | **9.1K** |
| Positive reviews | 44.2% of reviews | **70.4% of reviews** |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Monthly | Monthly |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 103 MB | 51 MB |
| Requires iOS | **17.0** | 17.6 |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 4+ | +9 |
| Developer | [Harrods Limited](https://appshunter.io/developer/433662161) | [Eminent, Inc.](https://appshunter.io/developer/377018723) |

## What reviewers say

### Harrods

[App page](https://appshunter.io/ios/app/harrods/id433662158)

Access a curated selection of luxury and designer brands for fashion, beauty, home, and lifestyle. Enjoy personalized recommendations, exclusive offers, and loyalty program benefits. Plan in-store visits with event news and interactive store maps.

**Highlights:** Shop luxury and designer brands, Personalized recommendations, Harrods Rewards program, Earn and redeem loyalty points, Exclusive member offers, In-store event news, Interactive store navigation

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Intuitive and easy-to-navigate interface
- 💳 Clear rewards points display and tier information
- 🗺️ Helpful interactive store map feature
- ✨ Sleek and luxurious design aesthetic
- 📱 Convenient mobile shopping experience

**What reviewers complain about**

- 🐢 Extremely slow loading times
- 🐛 Frequent crashes and freezes
- 🔓 Constant unexpected logouts
- ⚠️ Login authentication failures
- 🔍 Poor search and filtering functionality

**Reported bugs**

- App crashes when accessing shopping bag
- Login screen loops back after verification
- Home page fails to load
- Filtering and sorting not working
- Navigation menu skips back and forth

**Requested features**

- Ability to use rewards balance for online purchases
- Restaurant booking integration
- Search by product reference number
- Persistent login sessions
- Better back navigation between product pages


### FWRD

[App page](https://appshunter.io/ios/app/fwrd/id638414772)

Discover curated luxury fashion from exclusive designers for men and women. Shop apparel, bags, jewelry, accessories, and beauty in an elevated online shopping experience.

**Highlights:** Curated designer collections, Luxury apparel, Designer bags, Jewelry and accessories, Beauty products, Elevated shopping experience

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Harrods free?

Harrods is free to download, with no in-app purchases.

### Is FWRD free?

FWRD is free to download, with no in-app purchases.

### Which has better reviews, Harrods or FWRD?

FWRD is rated higher. Harrods averages 4.5 out of 5 from 146 ratings, while FWRD averages 4.9 from 9.1K ratings.

### Do Harrods or FWRD have ads?

FWRD shows ads; Harrods does not.

### Which is updated more often, Harrods or FWRD?

Harrods ships an update monthly, and FWRD monthly. Most recently, Harrods was updated on October 16, 2026 and FWRD on October 18, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*