# bpost Mobile Postcard vs Coolblue

The clearest difference is monetization model: Coolblue at free against bpost Mobile Postcard's free with in-app purchases. Coolblue also leads on review sentiment (53% vs 29%). On price, rating, ratings volume and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.7 for bpost Mobile Postcard against 4.8 for Coolblue. Both are backed by a comparable volume of ratings — 335 and 444 respectively. Written reviews are what separate them: 29% of bpost Mobile Postcard's written reviews are positive against 53% of Coolblue's.

bpost Mobile Postcard ships an update every 3 weeks, Coolblue every 2 weeks. The most recent releases landed on September 20, 2026 and September 26, 2026 respectively.

## The numbers

| Metric | bpost Mobile Postcard | Coolblue |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (335 ratings)](https://appshunter.io/ios/app/bpost-mobile-postcard/id436982996/reviews) | **[4.8 (444 ratings)](https://appshunter.io/ios/app/coolblue/id1174047097/reviews)** |
| Number of ratings | 335 | **444** |
| Positive reviews | 29.4% of reviews | **53.3% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Every 2 weeks** |
| Monetization | Free with in-app purchases | **Free** |
| Size | 78 MB | 164 MB |
| Requires iOS | 17.0 | **16** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [bpost](https://appshunter.io/developer/436982999) | [Coolblue](https://appshunter.io/developer/948600189) |

## What reviewers say

### bpost Mobile Postcard

[App page](https://appshunter.io/ios/app/bpost-mobile-postcard/id436982996)

Create and send personalized physical postcards with photos or videos directly from your smartphone. Add custom text, stickers, and filters before sending them worldwide. A fun way to share memories and greetings.

**Highlights:** Send photo or video postcards, Record or select video up to 60 seconds, Add multiple photos, Personalize with stickers, backgrounds, filters, and text, Worldwide printing and shipping, Easy to use interface

**In-app purchases:** none


### Coolblue

[App page](https://appshunter.io/ios/app/coolblue/id1174047097)

Easily find and compare products, track orders, and get quick answers to your questions. Virtually place TVs in your room and find compatible accessories for your devices. Enjoy a seamless shopping experience with detailed product information and customer support.

**Highlights:** Virtual TV placement, Accessory compatibility checker, Package tracking, Product comparison, Product scanning in-store, Order placement

**In-app purchases:** none


## Frequently asked questions

### Is bpost Mobile Postcard free?

bpost Mobile Postcard is free to download, with no in-app purchases.

### Is Coolblue free?

Coolblue is free to download, with no in-app purchases.

### Which has better reviews, bpost Mobile Postcard or Coolblue?

Coolblue is rated higher. bpost Mobile Postcard averages 4.7 out of 5 from 335 ratings, while Coolblue averages 4.8 from 444 ratings.

### Do bpost Mobile Postcard or Coolblue have ads?

Neither bpost Mobile Postcard nor Coolblue shows ads.

### Which is updated more often, bpost Mobile Postcard or Coolblue?

bpost Mobile Postcard ships an update every 3 weeks, and Coolblue every 2 weeks. Most recently, bpost Mobile Postcard was updated on September 20, 2026 and Coolblue on September 26, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*