# LightInTheBox vs Callie

The clearest difference is ads: LightInTheBox at none against Callie's shown. LightInTheBox also leads on ratings volume (60K vs 1.4K). Callie's advantage is rating (4.9 vs 4.5) and chart position (#165 vs unranked). On price, review sentiment, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Callie holds the better App Store score, 4.9 against 4.5. That said, the two scores are not equally well evidenced: LightInTheBox has 60K ratings behind it against 1.4K, so its average is the more settled of the two. Written reviews point the same way: 72% of LightInTheBox's written reviews are positive against 74% of Callie's.

LightInTheBox ships an update fortnightly, Callie weekly. Both last shipped on November 4, 2026.

## The numbers

| Metric | LightInTheBox | Callie |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (60K ratings)](https://appshunter.io/ios/app/lightinthebox/id438474115/reviews) | **[4.9 (1.4K ratings)](https://appshunter.io/ios/app/callie-make-gifting-unique/id6504277100/reviews)** |
| Number of ratings | **60K** | 1.4K |
| Positive reviews | 72.1% of reviews | **74.3% of reviews** |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Fortnightly | **Weekly** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | — | **#165** |
| Size | 100 MB | 124 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 12+ | 12+ |
| Developer | [LightInTheBox Co.,Ltd.](https://appshunter.io/developer/438474118) | [INSPIRE X HK LIMITED](https://appshunter.io/developer/1889461849) |

## What reviewers say

### LightInTheBox

[App page](https://appshunter.io/ios/app/lightinthebox/id438474115)

Discover millions of fashion items and home goods in one app. Find affordable, on-trend styles from everyday basics to party outfits. Enjoy daily deals, member benefits, and a seamless shopping experience with secure payments.

**Highlights:** Millions of fashion items, Daily flash sales, Gold Member benefits, Extensive product selection, Personalized recommendations, Secure and easy payments, Shop now, pay later

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Great customer service
- 🚀 Fast delivery
- 💡 Unique and fashionable items
- 👍 Affordable prices
- 👍 Easy to use app

**What reviewers complain about**

- 🐛 Incorrect item received
- 🐛 Sizing issues
- 🐛 Slow shipping and processing times
- 🔒 Difficult return process
- 🔒 Misleading advertising

**Reported bugs**

- App crashes and freezes
- Tracking information not working
- Incorrect items shipped
- Inability to cancel or modify orders

**Requested features**

- Better size guides
- Faster shipping options
- Easier return process
- Improved customer service


### Callie

[App page](https://appshunter.io/ios/app/callie-make-gifting-unique/id6504277100)

**Currently charting:** #165 Top Free · Shopping (US App Store)

Create unique, personalized gifts for any occasion, especially Halloween. Customize items with names, graphics, and text for a one-of-a-kind present. Offers a wide variety of products with guaranteed timely delivery and secure payments.

**Highlights:** Personalized gift creation, Customizable text, graphics, and photos, Wide product catalog, Trending gift inspirations, Order tracking, Hassle-free returns, Secure payment processing

**Features:** macOS Compatibility, Apple Wallet, iPhone Duo support

**In-app purchases:** none

**What reviewers like**

- 🎁 Unique and personalized gift options
- ⭐ High-quality product craftsmanship
- 🚀 Fast shipping and delivery
- 💬 Responsive and helpful customer service
- 🎨 Easy customization and personalization features

**What reviewers complain about**

- 📦 Significant shipping delays and lost packages
- 🔍 Product quality discrepancies from photos
- 💰 Overpriced items relative to quality
- ❌ Poor refund and return policies
- 🗺️ Address handling and tracking errors

**Reported bugs**

- Address field defaults to incorrect format
- Fake tracking updates showing shipped items as not moved
- Tracking shows delivery dates before actual order placement
- Missing items from orders not properly logged
- App order history not displaying all orders

**Requested features**

- Improved address validation system
- Better package tracking transparency
- Phone support option for customer service
- More accurate product sizing information
- Clearer material composition descriptions


## Frequently asked questions

### Is LightInTheBox free?

LightInTheBox is free to download, with no in-app purchases.

### Is Callie free?

Callie is free to download, with no in-app purchases.

### Which has better reviews, LightInTheBox or Callie?

Callie is rated higher. LightInTheBox averages 4.5 out of 5 from 60K ratings, while Callie averages 4.9 from 1.4K ratings.

### Do LightInTheBox or Callie have ads?

Callie shows ads; LightInTheBox does not.

### Which is updated more often, LightInTheBox or Callie?

LightInTheBox ships an update fortnightly, and Callie weekly. Most recently, LightInTheBox was updated on November 4, 2026 and Callie on November 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*