# INITIAL vs SOGO Rewards

The clearest difference is review sentiment: INITIAL at 100% against SOGO Rewards's 5%. INITIAL also leads on rating (5.0 vs 2.0) and ads (none vs shown). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

INITIAL holds the better App Store score, 5.0 against 2.0. Both are backed by a comparable volume of ratings — 2 and 2 respectively. Written reviews point the same way: 100% of INITIAL's written reviews are positive against 5% of SOGO Rewards's.

INITIAL ships an update every 2 months, SOGO Rewards every 6 weeks. The most recent releases landed on September 29, 2026 and October 18, 2026 respectively.

## The numbers

| Metric | INITIAL | SOGO Rewards |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (2 ratings)](https://appshunter.io/ios/app/initial/id440625509/reviews)** | [2.0 (2 ratings)](https://appshunter.io/ios/app/sogo-rewards/id1115624257/reviews) |
| Number of ratings | 2 | 2 |
| Positive reviews | **100.0% of reviews** | 4.8% of reviews |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Every 2 months | **Every 6 weeks** |
| Monetization | **Free** | Ad-supported |
| Size | 45 MB | 134 MB |
| Requires iOS | **9.0** | 13.0 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [INITIAL FASHION CO., LIMITED](https://appshunter.io/developer/440625512) | [SOGO Hong Kong Company Limited](https://appshunter.io/developer/1115624256) |

## What reviewers say

### INITIAL

[App page](https://appshunter.io/ios/app/initial/id440625509)

Discover a unique shopping journey with this application. It offers an unusual and engaging way to explore products and find what you're looking for.

**Highlights:** Unique shopping experience, Product exploration, Engaging interface, Fashion discovery

**Features:** macOS Compatibility

**In-app purchases:** none


### SOGO Rewards

[App page](https://appshunter.io/ios/app/sogo-rewards/id1115624257)

Access a variety of shopping and lifestyle rewards. This app uses a tiered membership system named after Japanese flowers, offering exclusive privileges and inspiring experiences for its members.

**Highlights:** Shopping rewards, Lifestyle rewards, Tiered membership system, Flower-themed tiers, Exclusive privileges

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is INITIAL free?

INITIAL is free to download, with no in-app purchases.

### Is SOGO Rewards free?

SOGO Rewards is free to download, with no in-app purchases.

### Which has better reviews, INITIAL or SOGO Rewards?

INITIAL is rated higher. INITIAL averages 5.0 out of 5 from 2 ratings, while SOGO Rewards averages 2.0 from 2 ratings.

### Do INITIAL or SOGO Rewards have ads?

SOGO Rewards shows ads; INITIAL does not.

### Which is updated more often, INITIAL or SOGO Rewards?

INITIAL ships an update every 2 months, and SOGO Rewards every 6 weeks. Most recently, INITIAL was updated on September 29, 2026 and SOGO Rewards on October 18, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*