# INITIAL vs SmarTone CARE

The clearest difference is review sentiment: INITIAL at 100% against SmarTone CARE's 45%. INITIAL also leads on rating (5.0 vs 1.3) and iOS requirement (9.0 vs 15.6). SmarTone CARE's advantage is ratings volume (22 vs 2). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

INITIAL holds the better App Store score, 5.0 against 1.3. That said, the two scores are not equally well evidenced: SmarTone CARE has 22 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 100% of INITIAL's written reviews are positive against 45% of SmarTone CARE's.

INITIAL ships an update every 2 months, SmarTone CARE every 5 weeks. The most recent releases landed on September 29, 2026 and October 7, 2026 respectively.

## The numbers

| Metric | INITIAL | SmarTone CARE |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (2 ratings)](https://appshunter.io/ios/app/initial/id440625509/reviews)** | [1.3 (22 ratings)](https://appshunter.io/ios/app/smartone-care/id1171031993/reviews) |
| Number of ratings | 2 | **22** |
| Positive reviews | **100.0% of reviews** | 45.5% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 5 weeks** |
| Monetization | Free | Free |
| Size | 45 MB | 236 MB |
| Requires iOS | **9.0** | 15.6 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [INITIAL FASHION CO., LIMITED](https://appshunter.io/developer/440625512) | [SmarTone Mobile Communications Limited](https://appshunter.io/developer/358071022) |

## What reviewers say

### INITIAL

[App page](https://appshunter.io/ios/app/initial/id440625509)

Discover a unique shopping journey with this application. It offers an unusual and engaging way to explore products and find what you're looking for.

**Highlights:** Unique shopping experience, Product exploration, Engaging interface, Fashion discovery

**Features:** macOS Compatibility

**In-app purchases:** none


### SmarTone CARE

[App page](https://appshunter.io/ios/app/smartone-care/id1171031993)

Manage your mobile services, access exclusive offers, and enjoy convenient customer care features. Personalize your experience with customizable widgets and stay informed about your account details, data usage, and rewards.

**Highlights:** Customizable interface and widgets, Exclusive offers and rewards, Account overview and bill management, Data top-up and re-contracting, Remote queueing and powerbank rentals, 24/7 customer support

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is INITIAL free?

INITIAL is free to download, with no in-app purchases.

### Is SmarTone CARE free?

SmarTone CARE is free to download, with no in-app purchases.

### Which has better reviews, INITIAL or SmarTone CARE?

INITIAL is rated higher. INITIAL averages 5.0 out of 5 from 2 ratings, while SmarTone CARE averages 1.3 from 22 ratings.

### Do INITIAL or SmarTone CARE have ads?

Neither INITIAL nor SmarTone CARE shows ads.

### Which is updated more often, INITIAL or SmarTone CARE?

INITIAL ships an update every 2 months, and SmarTone CARE every 5 weeks. Most recently, INITIAL was updated on September 29, 2026 and SmarTone CARE on October 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*