# INITIAL vs MyLink My Zone

The clearest difference is review sentiment: INITIAL at 100% against MyLink My Zone's 27%. INITIAL also leads on rating (5.0 vs 4.4) and ads (none vs shown). MyLink My Zone's advantage is ratings volume (330 vs 2) and update cadence (every 3 weeks vs every 2 months). On price, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

INITIAL holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: MyLink My Zone has 330 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 100% of INITIAL's written reviews are positive against 27% of MyLink My Zone's.

INITIAL ships an update every 2 months, MyLink My Zone every 3 weeks. The most recent releases landed on September 29, 2026 and October 14, 2026 respectively.

## The numbers

| Metric | INITIAL | MyLink My Zone |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (2 ratings)](https://appshunter.io/ios/app/initial/id440625509/reviews)** | [4.4 (330 ratings)](https://appshunter.io/ios/app/mylink-my-zone/id483513425/reviews) |
| Number of ratings | 2 | **330** |
| Positive reviews | **100.0% of reviews** | 26.8% of reviews |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Every 2 months | **Every 3 weeks** |
| Monetization | **Free** | Ad-supported |
| Size | 45 MB | 327 MB |
| Requires iOS | **9.0** | 13.0 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [INITIAL FASHION CO., LIMITED](https://appshunter.io/developer/440625512) | [China Mobile Hong Kong Company Limited](https://appshunter.io/developer/416521538) |

## What reviewers say

### INITIAL

[App page](https://appshunter.io/ios/app/initial/id440625509)

Discover a unique shopping journey with this application. It offers an unusual and engaging way to explore products and find what you're looking for.

**Highlights:** Unique shopping experience, Product exploration, Engaging interface, Fashion discovery

**Features:** macOS Compatibility

**In-app purchases:** none


### MyLink My Zone

[App page](https://appshunter.io/ios/app/mylink-my-zone/id483513425)

This app offers a comprehensive suite of smart living services for Hong Kong residents. Manage communication plans, earn rewards through daily tasks, and access exclusive discounts and travel information for Hong Kong, Macau, and the Greater Bay Area.

**Highlights:** Step counting and rewards, Local and mainland vouchers, Greater Bay Area travel info, AR notifications for SIM/billing, Cross-border shopping and travel deals, Gamified carbon reduction tasks

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Flexible top-up amounts
- 👍 Convenient for usage needs
- 👍 Offers good deals
- 👍 Easy to use interface (initial impression)
- 👍 Can migrate number to eSIM

**What reviewers complain about**

- 👎 Horribly designed UI
- 👎 Too many useless features
- 👎 Cluttered interface
- 👎 Full of ads
- 👎 Difficult to navigate

**Reported bugs**

- App redirects to a white screen after clicking top-up
- App crashes on load
- App is very buggy lately
- App cannot be opened, crashes with iOS 10
- App does not work on iOS 9

**Requested features**

- Simplify the app and remove useless features
- Display 'talk time in minutes' for pay-as-you-go customers
- Fix the app to include minutes for pay-as-you-go customers
- Include official name 'China Mobile HK' in app name
- Add roaming settings management


## Frequently asked questions

### Is INITIAL free?

INITIAL is free to download, with no in-app purchases.

### Is MyLink My Zone free?

MyLink My Zone is free to download, with no in-app purchases.

### Which has better reviews, INITIAL or MyLink My Zone?

INITIAL is rated higher. INITIAL averages 5.0 out of 5 from 2 ratings, while MyLink My Zone averages 4.4 from 330 ratings.

### Do INITIAL or MyLink My Zone have ads?

MyLink My Zone shows ads; INITIAL does not.

### Which is updated more often, INITIAL or MyLink My Zone?

INITIAL ships an update every 2 months, and MyLink My Zone every 3 weeks. Most recently, INITIAL was updated on September 29, 2026 and MyLink My Zone on October 14, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*