# mu vs &STORE

The clearest difference is review sentiment: &STORE at 44% against mu's 20%. &STORE also leads on update cadence (monthly vs every 5 months). mu's advantage is iOS requirement (11.0 vs 14.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

mu ships an update every 5 months, &STORE monthly. The most recent releases landed on November 6, 2026 and November 2, 2026 respectively.

## The numbers

| Metric | mu | &STORE |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[4.4 (17 ratings)](https://appshunter.io/ios/app/and-store/id1438593269/reviews)** |
| Number of ratings | — | **17** |
| Positive reviews | 20.0% of reviews | **43.6% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 5 months | **Monthly** |
| Monetization | Free | Free |
| Size | 24 MB | 72 MB |
| Requires iOS | **11.0** | 14.0 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 17+ |
| Developer | [avex entertainment Inc. JP](https://appshunter.io/developer/376187594) | [SM Brand Marketing Co., LTD.](https://appshunter.io/developer/1438593268) |

## What reviewers say

### mu

[App page](https://appshunter.io/ios/app/mu-mo-shop/id445549372)

Discover and purchase official artist merchandise, CDs, DVDs, and Blu-rays. This entertainment e-commerce app offers a streamlined shopping experience with personalized feeds, standby lists for desired items, and easy product search.

**Highlights:** Personalized artist feeds, Recommended and trending items, Standby list for future purchases, Product search by keyword, Exclusive merchandise and bonuses

**Features:** Vision Pro support

**In-app purchases:** none


### &STORE

[App page](https://appshunter.io/ios/app/and-store/id1438593269)

This is the official online store for SM Entertainment. Browse and purchase official merchandise directly from the source.

**Highlights:** Official SM Entertainment merchandise, Online store, Direct purchasing

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is mu free?

mu is free to download, with no in-app purchases.

### Is &STORE free?

&STORE is free to download, with no in-app purchases.

### Do mu or &STORE have ads?

Neither mu nor &STORE shows ads.

### Which is updated more often, mu or &STORE?

mu ships an update every 5 months, and &STORE monthly. Most recently, mu was updated on November 6, 2026 and &STORE on November 2, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*