# Иви vs TV+ Эфир

The clearest difference is rating: Иви at 4.7 against TV+ Эфир's 4.2. Иви also leads on ratings volume (8.2K vs 6) and update cadence (weekly vs every 2 weeks). TV+ Эфир's advantage is review sentiment (48% vs 23%). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Иви sells 14 in-app purchases, starting at $1.00 per month and TV+ Эфир sells 3 in-app purchases, starting at $0.99 per month. Whichever you choose, the download price is not the number that matters.

Иви holds the better App Store score, 4.7 against 4.2. That said, the two scores are not equally well evidenced: Иви has 8.2K ratings behind it against 6, so its average is the more settled of the two. Written reviews complicate that: 23% of Иви's written reviews are positive against 48% of TV+ Эфир's, so the app with the better star average is not the one people write more warmly about.

Иви ships an update weekly, TV+ Эфир every 2 weeks. The most recent releases landed on September 23, 2026 and September 19, 2026 respectively.

## The numbers

| Metric | Иви | TV+ Эфир |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (8.2K ratings)](https://appshunter.io/ios/app/id455705533/reviews)** | [4.2 (6 ratings)](https://appshunter.io/ios/app/tv-plus/id1141924092/reviews) |
| Number of ratings | **8.2K** | 6 |
| Positive reviews | 23.0% of reviews | **47.6% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | Yes |
| Update frequency | **Weekly** | Every 2 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#186** | — |
| Size | 238 MB | 162 MB |
| Requires iOS | 16.0 | **15.0** |
| Devices | iPhone, iPad, Apple TV | iPhone, iPad, iPod |
| Age rating | 17+ | 12+ |
| Developer | [Ivi.ru LLC](https://appshunter.io/developer/455705536) | [Lime HD, LLC](https://appshunter.io/developer/1460790643) |

## What reviewers say

### Иви

[App page](https://appshunter.io/ios/app/id455705533)

**Currently charting:** #186 Top Free · Entertainment (US App Store)

Access a vast library of films, series, and cartoons from around the world. Enjoy exclusive premieres, original productions, and high-quality video and sound. Download content for offline viewing and utilize smart recommendations tailored to your preferences.

**Highlights:** Vast film and series library, Exclusive premieres and originals, High-quality video and sound, Offline downloads, Smart recommendation algorithm, Kids profile with PIN protection, Multi-device support

**In-app purchases (14)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Подписка Изи Иви | $1.00 | per month |
| Подписка Изи Иви | $1.99 | per month |
| Подписка Иви | $2.99 | per month |
| Подписка ivi+ на 1 месяц | $3.99 | per month |
| Подписка ivi | $4.99 | per month |
| Подписка Иви (старая цена) | $5.99 | per month |
| Подписка ivi | $5.99 | per month |
| Подписка Иви | $5.99 | per month |
| Подписка ivi | $9.99 | per month |
| Подписка Иви | $9.99 | per month |
| Подписка Иви | $22.49 | per 3 months |
| Аренда фильма | $1.99 | one-time |
| Аренда фильма | $2.99 | one-time |
| Покупка фильма | $4.99 | one-time |

**What reviewers like**

- 🚀 Convenient app
- 👍 Huge content library
- 💡 Offline viewing
- 🤩 Great user experience

**What reviewers complain about**

- 🐛 Frequent glitches and bugs
- 💰 Expensive subscription
- 🤖 Poor customer support
- 🔒 Difficult to cancel subscription

**Reported bugs**

- Video playback issues and freezing
- Subscription automatically renews without user consent
- Inability to properly cancel or manage subscription
- Inconsistent performance across devices

**Requested features**

- Add more popular TV shows and movies
- Improve video quality and playback stability
- Introduce parental controls and content filtering
- Allow users to download content for offline viewing


### TV+ Эфир

[App page](https://appshunter.io/ios/app/tv-plus/id1141924092)

Watch Russian TV channels, movies, series, and sports live and on demand. Enjoy a user-friendly interface with excellent image quality and a wide variety of content for the whole family. Set notifications for your favorite shows and cast to your TV.

**Highlights:** Live Russian TV channels, Movies, series, and sports, Program guide with notifications, Screen mirroring to TV, Add channels to favorites, Adjust video quality settings

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Премиум | $0.99 | per month |
| Премиум - 3 месяца | $2.99 | per 3 months |
| Премиум - 6 месяцев | $4.99 | per 6 months |


## Frequently asked questions

### Is Иви free?

Иви is free to download, with in-app purchases available.

### Is TV+ Эфир free?

TV+ Эфир is free to download, with in-app purchases available.

### Which has better reviews, Иви or TV+ Эфир?

Иви is rated higher. Иви averages 4.7 out of 5 from 8.2K ratings, while TV+ Эфир averages 4.2 from 6 ratings.

### Do Иви or TV+ Эфир have ads?

Both Иви and TV+ Эфир show ads.

### Which is updated more often, Иви or TV+ Эфир?

Иви ships an update weekly, and TV+ Эфир every 2 weeks. Most recently, Иви was updated on September 23, 2026 and TV+ Эфир on September 19, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*