# Иви vs START

The clearest difference is rating: Иви at 4.7 against START's 3.8. Иви also leads on ratings volume (8.4K vs 190) and chart position (#200 vs unranked). START's advantage is ads (none vs shown) and review sentiment (35% vs 23%). On price, update cadence, in-app purchases and monetization model there is nothing between them.

Both are free to download. Иви sells 15 in-app purchases, starting at $1.00 per month and START sells 1 in-app purchase, starting at $7.99 per month. Whichever you choose, the download price is not the number that matters.

Иви holds the better App Store score, 4.7 against 3.8. That said, the two scores are not equally well evidenced: Иви has 8.4K ratings behind it against 190, so its average is the more settled of the two. Written reviews complicate that: 23% of Иви's written reviews are positive against 35% of START's, so the app with the better star average is not the one people write more warmly about.

Иви ships an update weekly, START every 2 weeks. Both last shipped on September 29, 2026.

## The numbers

| Metric | Иви | START |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (8.4K ratings)](https://appshunter.io/ios/app/id455705533/reviews)** | [3.8 (190 ratings)](https://appshunter.io/ios/app/start/id1273218458/reviews) |
| Number of ratings | **8.4K** | 190 |
| Positive reviews | 22.6% of reviews | **34.7% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Weekly** | Every 2 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#200** | — |
| Size | 250 MB | 550 MB |
| Requires iOS | 16.0 | **14.0** |
| Devices | iPhone, iPad, Apple TV | **iPhone, iPad, iPod, Apple TV** |
| Age rating | 17+ | 12+ |
| Developer | [Ivi.ru LLC](https://appshunter.io/developer/455705536) | [Start.Ru LLC](https://appshunter.io/developer/1273218457) |

## What reviewers say

### Иви

[App page](https://appshunter.io/ios/app/id455705533)

**Currently charting:** #200 Top Free · Entertainment (US App Store)

Access a vast library of films, series, and cartoons from around the world. Enjoy exclusive premieres, original productions, and high-quality video and sound. Download content for offline viewing and utilize smart recommendations tailored to your preferences.

**Highlights:** Vast film and series library, Exclusive premieres and originals, High-quality video and sound, Offline downloads, Smart recommendation algorithm, Kids profile with PIN protection, Multi-device support

**In-app purchases (15)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Подписка Изи Иви | $1.00 | per month |
| Подписка Изи Иви | $1.99 | per month |
| Подписка Иви | $2.99 | per month |
| Подписка ivi+ на 1 месяц | $3.99 | per month |
| Подписка ivi | $4.99 | per month |
| Подписка Иви (старая цена) | $5.99 | per month |
| Подписка ivi | $5.99 | per month |
| Подписка Иви | $5.99 | per month |
| Подписка ivi | $9.99 | per month |
| Подписка Иви | $9.99 | per month |
| Подписка Иви | $22.49 | per 3 months |
| Подписка Иви | $59.99 | per year |
| Аренда фильма | $1.99 | one-time |
| Аренда фильма | $2.99 | one-time |
| Покупка фильма | $4.99 | one-time |

**What reviewers like**

- 🚀 Convenient app
- 👍 Huge content library
- 💡 Offline viewing
- 🤩 Great user experience

**What reviewers complain about**

- 🐛 Frequent glitches and bugs
- 💰 Expensive subscription
- 🤖 Poor customer support
- 🔒 Difficult to cancel subscription

**Reported bugs**

- Video playback issues and freezing
- Subscription automatically renews without user consent
- Inability to properly cancel or manage subscription
- Inconsistent performance across devices

**Requested features**

- Add more popular TV shows and movies
- Improve video quality and playback stability
- Introduce parental controls and content filtering
- Allow users to download content for offline viewing


### START

[App page](https://appshunter.io/ios/app/start/id1273218458)

This app offers a vast library of films, series, and cartoons from global studios, alongside exclusive original productions. Enjoy high-definition streaming, offline viewing, and bonus content with a single subscription, accessible across all your devices worldwide without any advertisements.

**Highlights:** Exclusive original series and films, Large library of movies, series, and cartoons, Single subscription for full catalog access, Offline viewing of downloaded content, Full HD 1080p quality, Ad-free viewing, Cross-device compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| All inclusive | $7.99 | per month |

**What reviewers like**

- 👍 Good customer support
- 🚀 High-quality content
- 💡 Variety of movies and shows

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 💰 Unauthorized charges and subscription issues
- 🤖 Poor app performance and user experience

**Reported bugs**

- App freezes and becomes unresponsive
- Playback issues and video quality problems
- Incorrect billing and subscription handling

**Requested features**

- Add English subtitles
- Improve content availability outside of Russia
- Allow easier subscription management and cancellation


## Frequently asked questions

### Is Иви free?

Иви is free to download, with in-app purchases available.

### Is START free?

START is free to download, with in-app purchases available.

### Which has better reviews, Иви or START?

Иви is rated higher. Иви averages 4.7 out of 5 from 8.4K ratings, while START averages 3.8 from 190 ratings.

### Do Иви or START have ads?

Иви shows ads; START does not.

### Which is updated more often, Иви or START?

Иви ships an update weekly, and START every 2 weeks. Most recently, Иви was updated on September 29, 2026 and START on September 29, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*