# Иви vs ShemarooMe

The clearest difference is rating: Иви at 4.7 against ShemarooMe's 2.4. Иви also leads on update cadence (weekly vs every 5 weeks) and ratings volume (9.4K vs 114). ShemarooMe's advantage is ads (none vs shown) and review sentiment (43% vs 22%). On price, in-app purchases, monetization model and device support there is nothing between them.

Both are free to download. Иви sells 15 in-app purchases, starting at $1.00 per month and ShemarooMe sells 9 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

Иви holds the better App Store score, 4.7 against 2.4. That said, the two scores are not equally well evidenced: Иви has 9.4K ratings behind it against 114, so its average is the more settled of the two. Written reviews complicate that: 22% of Иви's written reviews are positive against 43% of ShemarooMe's, so the app with the better star average is not the one people write more warmly about.

Иви ships an update weekly, ShemarooMe every 5 weeks. The most recent releases landed on November 1, 2026 and October 29, 2026 respectively.

## The numbers

| Metric | Иви | ShemarooMe |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (9.4K ratings)](https://appshunter.io/ios/app/id455705533/reviews)** | [2.4 (114 ratings)](https://appshunter.io/ios/app/shemaroome/id1439041310/reviews) |
| Number of ratings | **9.4K** | 114 |
| Positive reviews | 22.0% of reviews | **42.8% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Weekly** | Every 5 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 255 MB | 103 MB |
| Requires iOS | 16.0 | **13.0** |
| Devices | iPhone, iPad, Apple TV | **iPhone, iPad, iPod, Apple TV** |
| Age rating | +17 | 12+ |
| Developer | [Ivi.ru LLC](https://appshunter.io/developer/455705536) | [Shemaroo Entertainment Ltd.](https://appshunter.io/developer/645471850) |

## What reviewers say

### Иви

[App page](https://appshunter.io/ios/app/id455705533)

Access a vast library of films, series, and cartoons from around the world. Enjoy exclusive premieres, original productions, and high-quality video and sound. Download content for offline viewing and utilize smart recommendations for a personalized entertainment experience.

**Highlights:** Vast film and series library, Exclusive premieres and originals, High-quality video and sound, Offline downloads, Smart recommendation algorithm, Kids profile with PIN, Multi-device support

**In-app purchases (15)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Подписка Изи Иви | $1.00 | per month |
| Подписка Изи Иви | $1.99 | per month |
| Подписка Иви | $2.99 | per month |
| Подписка ivi+ на 1 месяц | $3.99 | per month |
| Подписка ivi | $4.99 | per month |
| Подписка Иви (старая цена) | $5.99 | per month |
| Подписка ivi | $5.99 | per month |
| Подписка Иви | $5.99 | per month |
| Подписка ivi | $9.99 | per month |
| Подписка Иви | $9.99 | per month |
| Подписка Иви | $22.49 | per 3 months |
| Подписка Иви | $59.99 | per year |
| Аренда фильма | $1.99 | one-time |
| Аренда фильма | $2.99 | one-time |
| Покупка фильма | $4.99 | one-time |

**What reviewers like**

- 🚀 Convenient app
- 👍 Huge content library
- 💡 Offline viewing
- 🤩 Great user experience

**What reviewers complain about**

- 🐛 Frequent glitches and bugs
- 💰 Expensive subscription
- 🤖 Poor customer support
- 🔒 Difficult to cancel subscription

**Reported bugs**

- Video playback issues and freezing
- Subscription automatically renews without user consent
- Inability to properly cancel or manage subscription
- Inconsistent performance across devices

**Requested features**

- Add more popular TV shows and movies
- Improve video quality and playback stability
- Introduce parental controls and content filtering
- Allow users to download content for offline viewing


### ShemarooMe

[App page](https://appshunter.io/ios/app/shemaroome/id1439041310)

Access a vast library of award-winning Pan Indian stories across multiple languages. Stream Hindi, Gujarati, Marathi, and Punjabi content, including movies, web series, and comedy shows. Enjoy dedicated sections for kids, spirituality, and Islamic content.

**Highlights:** Multi-language content library, Hindi, Gujarati, Marathi, Punjabi stories, Bollywood blockbusters, Comedy shows and movies, Kids' content and nursery rhymes, Spiritual and Islamic content

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium Telugu Plan Monthly | $4.99 | per month |
| Premium Plan Monthly | $8.99 | per month |
| Premium Plan Quarterly | $12.99 | per 3 months |
| Premium Plan Annual | $34.99 | per year |
| Gujarati Plan Annual | $49.99 | per year |
| Premium Telugu Plan Annual | $49.99 | per year |
| Movie Rental | $0.99 | one-time |
| Movie Rental Tier 2 | $1.99 | one-time |
| Movie Rental US | $3.99 | one-time |

**What reviewers like**

- ⭐ Excellent customer service
- 👍 User-friendly interface
- 🎥 Great content collection
- 🔍 Helpful search options
- 📥 Easy downloads

**What reviewers complain about**

- 🐛 Bugs and crashes
- 🔒 Login and subscription issues
- 🎥 Lack of video controls
- 🖥️ Compatibility issues with TVs and devices
- 💰 Expensive subscription

**Reported bugs**

- App freezes and crashes
- Login problems
- Subscription issues
- Compatibility problems with TVs and devices

**Requested features**

- Full-screen mode
- Improved video player controls
- Chromecast and smart TV support
- Offline viewing option


## Frequently asked questions

### Is Иви free?

Иви is free to download, with in-app purchases available.

### Is ShemarooMe free?

ShemarooMe is free to download, with in-app purchases available.

### Which has better reviews, Иви or ShemarooMe?

Иви is rated higher. Иви averages 4.7 out of 5 from 9.4K ratings, while ShemarooMe averages 2.4 from 114 ratings.

### Do Иви or ShemarooMe have ads?

Иви shows ads; ShemarooMe does not.

### Which is updated more often, Иви or ShemarooMe?

Иви ships an update weekly, and ShemarooMe every 5 weeks. Most recently, Иви was updated on November 1, 2026 and ShemarooMe on October 29, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*