# Memory! vs Matching Pairs Memory Game

The clearest difference is in-app purchases: Matching Pairs Memory Game at none against Memory!'s 10. Matching Pairs Memory Game also leads on ads (none vs shown) and review sentiment (100% vs 80%). Memory!'s advantage is ratings volume (2.8K vs 68). On price, rating, update cadence and device support there is nothing between them.

Both are free to download. Memory! sells 10 one-off in-app purchases. Matching Pairs Memory Game asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.3 for Memory! against 4.2 for Matching Pairs Memory Game. That said, the two scores are not equally well evidenced: Memory! has 2.8K ratings behind it against 68, so its average is the more settled of the two. Written reviews are what separate them: 80% of Memory!'s written reviews are positive against 100% of Matching Pairs Memory Game's.

Both ship on a similar rhythm, roughly every 4 months. The most recent releases landed on September 22, 2026 and September 9, 2026 respectively.

## The numbers

| Metric | Memory! | Matching Pairs Memory Game |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.3 (2.8K ratings)](https://appshunter.io/ios/app/memory/id467939841/reviews)** | [4.2 (68 ratings)](https://appshunter.io/ios/app/matching-pairs-memory-game/id630848254/reviews) |
| Number of ratings | **2.8K** | 68 |
| Positive reviews | 79.8% of reviews | **100.0% of reviews** |
| In-app purchases | Yes | **No** |
| Ads | Yes | **No** |
| Update frequency | Every 4 months | Every 4 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 70 MB | 8 MB |
| Requires iOS | 12.0 | 12.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 12+ | 4+ |
| Developer | [Irina Schens](https://appshunter.io/developer/460727003) | [Lyubov Zhivova](https://appshunter.io/developer/566652735) |

## What reviewers say

### Memory!

[App page](https://appshunter.io/ios/app/memory/id467939841)

Engaging memory matching game with colorful cards to train your brain. Adjust difficulty with board size and choose from various card sets. Fun for all ages and beneficial for cognitive training.

**Highlights:** Memory matching gameplay, Colorful and vivid card sets, Adjustable board size (4-30 cards), Over 15 different categories, Multiple card set themes, Cognitive training for memory and concentration

**Features:** Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Multicolor! | $1.99 | one-time |
| Smileys! | $1.99 | one-time |
| Mixed Mode! | $1.99 | one-time |
| Buttons! | $1.99 | one-time |
| Animals! | $1.99 | one-time |
| Professions! | $1.99 | one-time |
| Cars and Trucks | $1.99 | one-time |
| Owls! | $1.99 | one-time |
| Diamonds! | $2.99 | one-time |
| All expansion packs! | $5.99 | one-time |

**What reviewers like**

- 👍 Relaxing and memory-enhancing
- 🧠 Helps improve memory and concentration
- 🤗 Fun and enjoyable for all ages
- 👨‍👩‍👧‍👦 Great for kids and families

**What reviewers complain about**

- 💰 Some content locked behind paywall
- 🔍 Difficulty unlocking higher levels
- 🔍 Repetitive gameplay
- 📢 Too many ads

**Reported bugs**

- Crashes and freezes on certain devices
- Purchased content not properly unlocked

**Requested features**

- Multiplayer mode
- More variety in game modes and themes
- Ability to customize difficulty levels


### Matching Pairs Memory Game

[App page](https://appshunter.io/ios/app/matching-pairs-memory-game/id630848254)

Challenge your friends to a classic memory matching game. Improve your visual recall and enjoy competitive play. This game offers a fun way to train your brain.

**Highlights:** Match pairs gameplay, Play with friends, Memory improvement, Visual memory training, Competitive play

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Memory! free?

Memory! is free to download, with in-app purchases available.

### Is Matching Pairs Memory Game free?

Matching Pairs Memory Game is free to download, with no in-app purchases.

### Which has better reviews, Memory! or Matching Pairs Memory Game?

Memory! is rated higher. Memory! averages 4.3 out of 5 from 2.8K ratings, while Matching Pairs Memory Game averages 4.2 from 68 ratings.

### Do Memory! or Matching Pairs Memory Game have ads?

Memory! shows ads; Matching Pairs Memory Game does not.

### Which is updated more often, Memory! or Matching Pairs Memory Game?

Memory! ships an update every 4 months, and Matching Pairs Memory Game every 4 months. Most recently, Memory! was updated on September 22, 2026 and Matching Pairs Memory Game on September 9, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*