# Hallmark+ vs My UPtv

The clearest difference is in-app purchases: My UPtv at none against Hallmark+'s 8. My UPtv also leads on rating (4.7 vs 4.2) and review sentiment (37% vs 8%). Hallmark+'s advantage is ads (none vs shown) and ratings volume (12K vs 34). On price, update cadence, device support and iOS requirement there is nothing between them.

Both are free to download. Hallmark+ sells 8 in-app purchases, starting at $7.99 per month. My UPtv asks for nothing beyond the download.

My UPtv holds the better App Store score, 4.7 against 4.2. That said, the two scores are not equally well evidenced: Hallmark+ has 12K ratings behind it against 34, so its average is the more settled of the two. Written reviews point the same way: 8% of Hallmark+'s written reviews are positive against 37% of My UPtv's.

Hallmark+ ships an update monthly, My UPtv every 5 weeks. The most recent releases landed on September 24, 2026 and September 14, 2026 respectively.

## The numbers

| Metric | Hallmark+ | My UPtv |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.2 (12K ratings)](https://appshunter.io/ios/app/hallmark-plus/id472567577/reviews) | **[4.7 (34 ratings)](https://appshunter.io/ios/app/my-uptv/id1537010244/reviews)** |
| Number of ratings | **12K** | 34 |
| Positive reviews | 8.2% of reviews | **36.6% of reviews** |
| In-app purchases | Yes | **No** |
| Ads | **No** | Yes |
| Update frequency | **Monthly** | Every 5 weeks |
| Monetization | Free with in-app purchases | **Ad-supported** |
| Best chart rank | **#59** | — |
| Size | 70 MB | 43 MB |
| Requires iOS | 15.0 | 15 |
| Devices | **iPhone, iPad, iPod, Apple TV** | iPhone, iPad, iPod |
| Age rating | 12+ | 4+ |
| Developer | [Hallmark Labs, LLC](https://appshunter.io/developer/472567580) | [Up Entertainment, LLC](https://appshunter.io/developer/518469916) |

## What reviewers say

### Hallmark+

[App page](https://appshunter.io/ios/app/hallmark-plus/id472567577)

**Currently charting:** #59 Top Grossing · Entertainment (US App Store)

Access exclusive original series, movies, and a vast library of feel-good content. Enjoy benefits like free greeting cards, eCards, and exclusive discounts.

**Highlights:** Exclusive original series, Unlimited movie streaming, Free greeting cards monthly, Unlimited free eCards, Exclusive discounts and rewards, Surprise gifts

**Features:** Vision Pro support, SharePlay

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Feeln | $7.99 | per month |
| Monthly Subscription | $7.99 | per month |
| Hallmark Movies Now (Monthly) | $7.99 | per month |
| Monthly | $8.99 | per month |
| Feeln | $79.99 | per year |
| Annual | $79.99 | per year |
| Annual subscription | $79.99 | per year |
| Hallmark Movies Now (Annual) | $79.99 | per year |

**What reviewers like**

- 🚀 Fast app
- 👍 Visually appealing
- 👍 Seamless streaming
- 👍 Lots of content
- 👍 No commercials

**What reviewers complain about**

- 🐛 Frequent crashes
- 🐛 Glitchy playback controls
- 🐛 Logging out issues
- 🐛 Slow loading and buffering
- 🐛 Unreliable app performance

**Reported bugs**

- Playback issues
- Frequent log-outs
- Compatibility problems on various devices
- Inconsistent app behavior

**Requested features**

- Picture-in-picture mode
- Resume watching from last position
- Ability to remove items from 'Continue Watching'
- Improved search and browsing functionality
- More new and current Hallmark content


### My UPtv

[App page](https://appshunter.io/ios/app/my-uptv/id1537010244)

Discover and track your favorite UPtv shows and movies. Set reminders, view schedules, and access exclusive video content. Personalize your viewing experience by adding titles to your collection and marking watched episodes.

**Highlights:** Set show reminders, View 7-day programming schedule, Access exclusive video content, Add favorite programs to collection, Mark watched titles, Discover new UPtv programs

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 👍 Great family movies
- 👍 Love the channel
- 👍 App is easy to navigate
- 👍 Good for tracking movies
- 👍 Nice variety of movies

**What reviewers complain about**

- 🐛 App not working
- 🐛 Login issues
- 🐛 Disorganized app
- 🐛 Movies disappear
- 🐛 Difficult to search

**Reported bugs**

- Login screen flashes and closes
- App crashes or closes unexpectedly
- Cannot log in after updates
- Reset password not working
- App asks to sign in repeatedly

**Requested features**

- Checklists to track watched
- New seasons of shows
- Simpler movie search
- Alphabetical movie listing
- List of stars in descriptions


## Frequently asked questions

### Is Hallmark+ free?

Hallmark+ is free to download, with in-app purchases available.

### Is My UPtv free?

My UPtv is free to download, with no in-app purchases.

### Which has better reviews, Hallmark+ or My UPtv?

My UPtv is rated higher. Hallmark+ averages 4.2 out of 5 from 12K ratings, while My UPtv averages 4.7 from 34 ratings.

### Do Hallmark+ or My UPtv have ads?

My UPtv shows ads; Hallmark+ does not.

### Which is updated more often, Hallmark+ or My UPtv?

Hallmark+ ships an update monthly, and My UPtv every 5 weeks. Most recently, Hallmark+ was updated on September 24, 2026 and My UPtv on September 14, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*