# Hallmark+ vs Unique U

The clearest difference is in-app purchases: Unique U at none against Hallmark+'s 8. Unique U also leads on iOS requirement (13.0 vs 15.0). Hallmark+'s advantage is update cadence (monthly vs every 3 months) and chart position (#49 vs unranked). On price, ads and device support there is nothing between them.

Both are free to download. Hallmark+ sells 8 in-app purchases, starting at $7.99 per month. Unique U asks for nothing beyond the download.

Hallmark+ ships an update monthly, Unique U every 3 months. The most recent releases landed on October 26, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Hallmark+ | Unique U |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.2 (12K ratings)](https://appshunter.io/ios/app/hallmark-plus/id472567577/reviews)** | — |
| Number of ratings | **12K** | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Monthly** | Every 3 months |
| Monetization | Free with in-app purchases | — |
| Best chart rank | **#49** | — |
| Size | 70 MB | 59 MB |
| Requires iOS | 15.0 | **13.0** |
| Devices | **iPhone, iPad, iPod, Apple TV** | iPhone, iPad, iPod |
| Age rating | 12+ | 17+ |
| Developer | [Hallmark Labs, LLC](https://appshunter.io/developer/472567580) | [Fiana Issoufou](https://appshunter.io/developer/1712347136) |

## What reviewers say

### Hallmark+

[App page](https://appshunter.io/ios/app/hallmark-plus/id472567577)

**Currently charting:** #49 Top Grossing · Entertainment, #210 Top Free · Entertainment (US App Store)

Access exclusive original series, movies, and a vast library of feel-good content. Enjoy benefits like free greeting cards, eCards, and exclusive discounts.

**Highlights:** Exclusive original series, Unlimited movie streaming, Free greeting cards monthly, Unlimited free eCards, Exclusive discounts and rewards, Surprise gifts

**Features:** Vision Pro support, SharePlay

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Feeln | $7.99 | per month |
| Monthly Subscription | $7.99 | per month |
| Hallmark Movies Now (Monthly) | $7.99 | per month |
| Monthly | $8.99 | per month |
| Feeln | $79.99 | per year |
| Annual | $79.99 | per year |
| Annual subscription | $79.99 | per year |
| Hallmark Movies Now (Annual) | $79.99 | per year |

**What reviewers like**

- 🚀 Fast app
- 👍 Visually appealing
- 👍 Seamless streaming
- 👍 Lots of content
- 👍 No commercials

**What reviewers complain about**

- 🐛 Frequent crashes
- 🐛 Glitchy playback controls
- 🐛 Logging out issues
- 🐛 Slow loading and buffering
- 🐛 Unreliable app performance

**Reported bugs**

- Playback issues
- Frequent log-outs
- Compatibility problems on various devices
- Inconsistent app behavior

**Requested features**

- Picture-in-picture mode
- Resume watching from last position
- Ability to remove items from 'Continue Watching'
- Improved search and browsing functionality
- More new and current Hallmark content


### Unique U

[App page](https://appshunter.io/ios/app/unique-u/id6755657927)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Hallmark+ free?

Hallmark+ is free to download, with in-app purchases available.

### Is Unique U free?

Unique U is free to download, with no in-app purchases.

### Do Hallmark+ or Unique U have ads?

Neither Hallmark+ nor Unique U shows ads.

### Which is updated more often, Hallmark+ or Unique U?

Hallmark+ ships an update monthly, and Unique U every 3 months. Most recently, Hallmark+ was updated on October 26, 2026 and Unique U on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*