# Hallmark+ vs Pure Flix

The clearest difference is monetization model: Hallmark+ at free with in-app purchases against Pure Flix's subscription. Hallmark+ also leads on update cadence (monthly vs every 4 months) and chart position (#48 vs #181). Pure Flix's advantage is review sentiment (41% vs 8%) and rating (4.5 vs 4.2). On price, ratings volume, ads and in-app purchases there is nothing between them.

Both are free to download. Hallmark+ sells 8 in-app purchases, starting at $7.99 per month and Pure Flix sells 15 in-app purchases, starting at $7.49 per month. Whichever you choose, the download price is not the number that matters.

Pure Flix holds the better App Store score, 4.5 against 4.2. Both are backed by a comparable volume of ratings — 12K and 12K respectively. Written reviews point the same way: 8% of Hallmark+'s written reviews are positive against 41% of Pure Flix's.

Hallmark+ ships an update monthly, Pure Flix every 4 months. The most recent releases landed on October 19, 2026 and October 20, 2026 respectively.

## The numbers

| Metric | Hallmark+ | Pure Flix |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.2 (12K ratings)](https://appshunter.io/ios/app/hallmark-plus/id472567577/reviews) | **[4.5 (12K ratings)](https://appshunter.io/ios/app/pure-flix/id995082390/reviews)** |
| Number of ratings | **12K** | 12K |
| Positive reviews | 8.4% of reviews | **40.7% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Monthly** | Every 4 months |
| Monetization | **Free with in-app purchases** | Subscription |
| Best chart rank | **#48** | #181 |
| Size | 70 MB | 116 MB |
| Requires iOS | **15.0** | 16.6 |
| Devices | **iPhone, iPad, iPod, Apple TV** | iPhone, iPad, Apple TV |
| Age rating | 12+ | 12+ |
| Developer | [Hallmark Labs, LLC](https://appshunter.io/developer/472567580) | [Great American PF, LLC](https://appshunter.io/developer/1549978021) |

## What reviewers say

### Hallmark+

[App page](https://appshunter.io/ios/app/hallmark-plus/id472567577)

**Currently charting:** #48 Top Grossing · Entertainment, #201 Top Free · Entertainment (US App Store)

Access exclusive original series, movies, and a vast library of feel-good content. Enjoy benefits like free greeting cards, eCards, and exclusive discounts.

**Highlights:** Exclusive original series, Unlimited movie streaming, Free greeting cards monthly, Unlimited free eCards, Exclusive discounts and rewards, Surprise gifts

**Features:** Vision Pro support, SharePlay

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Feeln | $7.99 | per month |
| Monthly Subscription | $7.99 | per month |
| Hallmark Movies Now (Monthly) | $7.99 | per month |
| Monthly | $8.99 | per month |
| Feeln | $79.99 | per year |
| Annual | $79.99 | per year |
| Annual subscription | $79.99 | per year |
| Hallmark Movies Now (Annual) | $79.99 | per year |

**What reviewers like**

- 🚀 Fast app
- 👍 Visually appealing
- 👍 Seamless streaming
- 👍 Lots of content
- 👍 No commercials

**What reviewers complain about**

- 🐛 Frequent crashes
- 🐛 Glitchy playback controls
- 🐛 Logging out issues
- 🐛 Slow loading and buffering
- 🐛 Unreliable app performance

**Reported bugs**

- Playback issues
- Frequent log-outs
- Compatibility problems on various devices
- Inconsistent app behavior

**Requested features**

- Picture-in-picture mode
- Resume watching from last position
- Ability to remove items from 'Continue Watching'
- Improved search and browsing functionality
- More new and current Hallmark content


### Pure Flix

[App page](https://appshunter.io/ios/app/pure-flix/id995082390)

**Currently charting:** #181 Top Grossing · Entertainment (US App Store)

Stream faith-based and family-friendly movies and series with trusted talent and uplifting stories. Enjoy unlimited access to a curated selection of content that aligns with your values, all in HD quality.

**Highlights:** Unlimited access to movies and shows, Monthly or annual membership options, Watch on up to 5 screens, HD quality streaming, Cancel anytime

**Features:** Family Sharing, Vision Pro support

**In-app purchases (15)**

| Purchase | Price | Billing |
| --- | --- | --- |
| $9.99 Monthly with trial | $7.49 | per month |
| $7.99 Monthly with trial | $7.99 | per month |
| Monthly US $7.99/m w/ 7d trial | $7.99 | per year |
| Monthly US $7.99 per month | $7.99 | per month |
| US Monthly for $9.99 per month | $9.99 | per month |
| US Monthly $9.99/mon w/ trial | $9.99 | per month |
| $12.99 Monthly | $12.99 | per month |
| $12.99 Monthly with trial | $12.99 | per month |
| Prem Monthly $14.99/month | $14.99 | per month |
| US Premium Monthly for $14.99 | $14.99 | per month |
| Prem Monthly $14.99/m w/trial | $14.99 | per month |
| $69.99 Annual with trial | $69.99 | per year |
| Annual $69.99 per year | $69.99 | per year |
| $83.33 Annual | $83.99 | per year |
| $83.99 Annual with trial | $83.99 | per year |

**What reviewers like**

- 👍 Thankful for PureFlix
- 👍 Uplifting and positive content
- 👍 Great family entertainment
- 👍 Wholesome and trustworthy
- 👍 Variety of good movies and shows

**What reviewers complain about**

- 🐛 Error on most videos
- 🐛 Many movies show 'internal server error'
- 🐛 App won't let users watch content
- 🐛 Glitches and bugs in the app
- 🐛 Laggy performance and buffering issues

**Reported bugs**

- App crashes or won't load on many devices
- Login/sign-in issues, can't access account
- Inability to cancel subscriptions easily
- Unexpected charges and billing problems

**Requested features**

- Add 'continue watching' and 'recently watched' features
- Implement a 'my list' or 'favorites' feature
- Improve navigation and search functionality
- Add 10-15 second rewind/fast forward buttons
- Provide more parental control options


## Frequently asked questions

### Is Hallmark+ free?

Hallmark+ is free to download, with in-app purchases available.

### Is Pure Flix free?

Pure Flix is free to download, with in-app purchases available.

### Which has better reviews, Hallmark+ or Pure Flix?

Pure Flix is rated higher. Hallmark+ averages 4.2 out of 5 from 12K ratings, while Pure Flix averages 4.5 from 12K ratings.

### Do Hallmark+ or Pure Flix have ads?

Neither Hallmark+ nor Pure Flix shows ads.

### Which is updated more often, Hallmark+ or Pure Flix?

Hallmark+ ships an update monthly, and Pure Flix every 4 months. Most recently, Hallmark+ was updated on October 19, 2026 and Pure Flix on October 20, 2026.

### Which is more popular, Hallmark+ or Pure Flix?

Hallmark+ currently peaks at #48 in the App Store charts, and Pure Flix at #181. Chart position reflects recent download velocity rather than total install base.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*