# Sprout Social vs Metricool

The clearest difference is rating: Sprout Social at 4.2 against Metricool's 2.8. Sprout Social also leads on in-app purchases (none vs 1) and review sentiment (46% vs 26%). Metricool's advantage is chart position (#163 vs unranked) and iOS requirement (15.0 vs 17.0). On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month. Sprout Social asks for nothing beyond the download.

Sprout Social holds the better App Store score, 4.2 against 2.8. That said, the two scores are not equally well evidenced: Sprout Social has 1.3K ratings behind it against 133, so its average is the more settled of the two. Written reviews point the same way: 46% of Sprout Social's written reviews are positive against 26% of Metricool's.

Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on November 1, 2026 and November 6, 2026 respectively.

## The numbers

| Metric | Sprout Social | Metricool |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.2 (1.3K ratings)](https://appshunter.io/ios/app/sprout-social/id475307859/reviews)** | [2.8 (133 ratings)](https://appshunter.io/ios/app/metricool/id1072510529/reviews) |
| Number of ratings | **1.3K** | 133 |
| Positive reviews | **46.3% of reviews** | 26.4% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 2 weeks | Every 2 weeks |
| Monetization | **Free** | Free with in-app purchases |
| Best chart rank | — | **#163** |
| Size | 104 MB | 154 MB |
| Requires iOS | 17.0 | **15.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 9+ | 4+ |
| Developer | [Sprout Social, Inc.](https://appshunter.io/developer/475307862) | [Metricool Software SL](https://appshunter.io/developer/1072510528) |

## What reviewers say

### Sprout Social

[App page](https://appshunter.io/ios/app/sprout-social/id475307859)

Manage your social media presence on the go with this platform's companion app. It allows you to view messages, reply, schedule posts, and track engagement across multiple social networks from your mobile device.

**Highlights:** Unified inbox for all messages, Reply, assign tasks, and view history, Post, schedule, queue, or draft messages, Track post engagement metrics, Notifications for new social messages

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Great app, very helpful
- 👍 App works well
- 👍 Overall good
- 👍 Convenient
- 👍 Valuable response for us

**What reviewers complain about**

- 😞 Hootsuite is better
- 😞 Run away! Don't use
- 😞 Long time user, very disappointed
- 😞 Sm biz owner
- 😞 HORRIBLE

**Reported bugs**

- Scheduled posts not showing up
- Inability to remove posts from the queue
- Login screen freezes
- Incompatible with older devices
- Certain messages not showing in Smart Inbox

**Requested features**

- Ability to macro, translate comments/messages and change sentiment on a post
- More characters allowed, ability to post more than 4 pictures, post videos and pictures in the same post
- Dark mode option
- Advanced analytics dashboard
- Ability to crop from the app on your phone


### Metricool

[App page](https://appshunter.io/ios/app/metricool/id1072510529)

**Currently charting:** #163 Top Free · Social Networking, #172 Top Grossing · Social Networking (US App Store)

Streamline your social media presence by scheduling posts, managing messages, and analyzing performance across multiple platforms. Optimize digital ad campaigns and gain insights into competitor strategies. Centralize all your social accounts and advertising efforts in one comprehensive tool.

**Highlights:** Schedule posts across multiple platforms, Manage messages and comments from one inbox, Analyze social media performance, Optimize digital advertising campaigns, Generate custom reports, Competitor analysis

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Starter Mobile 5 | $30.00 | per month |


## Frequently asked questions

### Is Sprout Social free?

Sprout Social is free to download, with no in-app purchases.

### Is Metricool free?

Metricool is free to download, with in-app purchases available.

### Which has better reviews, Sprout Social or Metricool?

Sprout Social is rated higher. Sprout Social averages 4.2 out of 5 from 1.3K ratings, while Metricool averages 2.8 from 133 ratings.

### Do Sprout Social or Metricool have ads?

Neither Sprout Social nor Metricool shows ads.

### Which is updated more often, Sprout Social or Metricool?

Sprout Social ships an update every 2 weeks, and Metricool every 2 weeks. Most recently, Sprout Social was updated on November 1, 2026 and Metricool on November 6, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*