# Buffer vs WOWMI

The clearest difference is review sentiment: Buffer at 55% against WOWMI's 0%. Buffer also leads on update cadence (every 5 days vs every 6 weeks) and ratings volume (34K vs 13). WOWMI's advantage is in-app purchases (none vs 12) and iOS requirement (13.0 vs 18.0). On price, ads and device support there is nothing between them.

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. WOWMI asks for nothing beyond the download.

Buffer holds the better App Store score, 4.7 against 4.5. That said, the two scores are not equally well evidenced: Buffer has 34K ratings behind it against 13, so its average is the more settled of the two. Written reviews point the same way: 55% of Buffer's written reviews are positive against 0% of WOWMI's.

Buffer ships an update every 5 days, WOWMI every 6 weeks. The most recent releases landed on September 29, 2026 and June 4, 2026 respectively.

## The numbers

| Metric | Buffer | WOWMI |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (34K ratings)](https://appshunter.io/ios/app/buffer-plan-and-schedule-posts/id490474324/reviews)** | [4.5 (13 ratings)](https://appshunter.io/ios/app/wowmi/id1500220810/reviews) |
| Number of ratings | **34K** | 13 |
| Positive reviews | **54.6% of reviews** | 0.0% of reviews |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 5 days** | Every 6 weeks |
| Monetization | Free with in-app purchases | **Free** |
| Best chart rank | **#151** | — |
| Size | 154 MB | 77 MB |
| Requires iOS | 18.0 | **13.0** |
| Devices | **iPhone, iPad, Apple Watch** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Buffer, Inc.](https://appshunter.io/developer/490474327) | [WOWMI, LLC](https://appshunter.io/developer/1500220809) |

## What reviewers say

### Buffer

[App page](https://appshunter.io/ios/app/buffer-plan-and-schedule-posts/id490474324)

**Currently charting:** #151 Top Grossing · Social Networking (US App Store)

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

**Highlights:** Cross-platform posting, Content scheduling, Idea organization, Performance analytics, Calendar view, Apple Watch app

**Features:** Apple Watch app

**In-app purchases (11)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Essentials - 1 Channel | $5.99 | per month |
| Essentials+Team: 1 Channel | $11.99 | per month |
| Essentials - 2 Channels | $11.99 | per month |
| Pro for 1 Month | $14.99 | per month |
| Essentials - 3 Channels | $17.99 | per month |
| Essentials - 4 Channels | $23.99 | per month |
| Essentials - 5 Channels | $29.99 | per month |
| Essentials - 6 Channels | $35.99 | per month |
| Small Business | $99.99 | per month |
| Small Business for 1 Month | $99.99 | per month |
| Pro for 1 Year | $144.99 | per year |

**What reviewers like**

- 💻 Easy to use
- 🕰️ Convenient scheduling
- 🔍 Helpful for social media management
- 🤖 Automated posting
- 📈 Improved engagement and growth

**What reviewers complain about**

- 🐛 Stability issues and bugs
- 🔗 Unreliable platform integrations
- 📸 Limited image/video handling capabilities
- 🔒 Frustrating login/authentication problems
- 💰 Expensive paid plans

**Reported bugs**

- Drafts not registering in visual calendar
- Inability to reorder scheduled posts
- Inconsistent behavior between mobile and desktop versions
- Automatic posting not working as expected
- Issues with image/video quality and formatting

**Requested features**

- Add support for Twitter threads
- Improve visual planning and calendar view
- Integrate with more platforms like Slack and Discord
- Allow more customization and control over posts
- Provide better analytics and performance insights


### WOWMI

[App page](https://appshunter.io/ios/app/wowmi/id1500220810)

This app allows businesses to manage and deploy their content ecosystem. Users can view and share content, record live video, and schedule posts across multiple social media platforms. It also includes a direct chat feature for customer support.

**Highlights:** Content viewing and sharing, Live video recording with scripts, Multi-platform social media scheduling, Direct customer support chat, Ecosystem rollout management

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Buffer free?

Buffer is free to download, with in-app purchases available.

### Is WOWMI free?

WOWMI is free to download, with no in-app purchases.

### Which has better reviews, Buffer or WOWMI?

Buffer is rated higher. Buffer averages 4.7 out of 5 from 34K ratings, while WOWMI averages 4.5 from 13 ratings.

### Do Buffer or WOWMI have ads?

Neither Buffer nor WOWMI shows ads.

### Which is updated more often, Buffer or WOWMI?

Buffer ships an update every 5 days, and WOWMI every 6 weeks. Most recently, Buffer was updated on September 29, 2026 and WOWMI on June 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*