# Buffer vs Social Master App

The clearest difference is rating: Buffer at 4.7 against Social Master App's 3.1. Buffer also leads on update cadence (every 5 days vs monthly) and ratings volume (35K vs 60). Social Master App's advantage is iOS requirement (11.0 vs 18.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month and Social Master App sells 4 in-app purchases, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.

Buffer holds the better App Store score, 4.7 against 3.1. That said, the two scores are not equally well evidenced: Buffer has 35K ratings behind it against 60, so its average is the more settled of the two. Written reviews point the same way: 54% of Buffer's written reviews are positive against 30% of Social Master App's.

Buffer ships an update every 5 days, Social Master App monthly. The most recent releases landed on October 14, 2026 and October 7, 2026 respectively.

## The numbers

| Metric | Buffer | Social Master App |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (35K ratings)](https://appshunter.io/ios/app/buffer-plan-and-schedule-posts/id490474324/reviews)** | [3.1 (60 ratings)](https://appshunter.io/ios/app/social-master-app/id1530961936/reviews) |
| Number of ratings | **35K** | 60 |
| Positive reviews | **54.2% of reviews** | 30.3% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Every 5 days** | Monthly |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#121** | — |
| Size | 154 MB | 97 MB |
| Requires iOS | 18.0 | **11.0** |
| Devices | **iPhone, iPad, Apple Watch** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Buffer, Inc.](https://appshunter.io/developer/490474327) | [ALBERT F B FAHMY](https://appshunter.io/developer/1753970430) |

## What reviewers say

### Buffer

[App page](https://appshunter.io/ios/app/buffer-plan-and-schedule-posts/id490474324)

**Currently charting:** #121 Top Grossing · Social Networking, #202 Top Free · Social Networking (US App Store)

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

**Highlights:** Cross-platform posting, Content scheduling, Idea organization, Performance analytics, Calendar view, Apple Watch app

**Features:** Apple Watch app

**In-app purchases (11)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Essentials - 1 Channel | $5.99 | per month |
| Essentials+Team: 1 Channel | $11.99 | per month |
| Essentials - 2 Channels | $11.99 | per month |
| Pro for 1 Month | $14.99 | per month |
| Essentials - 3 Channels | $17.99 | per month |
| Essentials - 4 Channels | $23.99 | per month |
| Essentials - 5 Channels | $29.99 | per month |
| Essentials - 6 Channels | $35.99 | per month |
| Small Business | $99.99 | per month |
| Small Business for 1 Month | $99.99 | per month |
| Pro for 1 Year | $144.99 | per year |

**What reviewers like**

- 💻 Easy to use
- 🕰️ Convenient scheduling
- 🔍 Helpful for social media management
- 🤖 Automated posting
- 📈 Improved engagement and growth

**What reviewers complain about**

- 🐛 Stability issues and bugs
- 🔗 Unreliable platform integrations
- 📸 Limited image/video handling capabilities
- 🔒 Frustrating login/authentication problems
- 💰 Expensive paid plans

**Reported bugs**

- Drafts not registering in visual calendar
- Inability to reorder scheduled posts
- Inconsistent behavior between mobile and desktop versions
- Automatic posting not working as expected
- Issues with image/video quality and formatting

**Requested features**

- Add support for Twitter threads
- Improve visual planning and calendar view
- Integrate with more platforms like Slack and Discord
- Allow more customization and control over posts
- Provide better analytics and performance insights


### Social Master App

[App page](https://appshunter.io/ios/app/social-master-app/id1530961936)

Create a dynamic profile to share your online presence. Highlight specific links for direct sharing, modernizing how you connect and share information with others.

**Highlights:** Master Profile creation, Real-time link editing, Highlight mode for specific link sharing, Direct link sharing via phone tap, Modernize social connections

**Features:** macOS Compatibility, Apple Wallet

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| PLUS Monthly Plan | $1.99 | per month |
| PRO Monthly | $2.99 | per month |
| PLUS Annual | $19.99 | per year |
| PRO Annual | $29.99 | per year |


## Frequently asked questions

### Is Buffer free?

Buffer is free to download, with in-app purchases available.

### Is Social Master App free?

Social Master App is free to download, with in-app purchases available.

### Which has better reviews, Buffer or Social Master App?

Buffer is rated higher. Buffer averages 4.7 out of 5 from 35K ratings, while Social Master App averages 3.1 from 60 ratings.

### Do Buffer or Social Master App have ads?

Neither Buffer nor Social Master App shows ads.

### Which is updated more often, Buffer or Social Master App?

Buffer ships an update every 5 days, and Social Master App monthly. Most recently, Buffer was updated on October 14, 2026 and Social Master App on October 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*