# Buffer vs Told

The clearest difference is review sentiment: Told at 100% against Buffer's 55%. Told also leads on in-app purchases (none vs 12) and rating (5.0 vs 4.7). Buffer's advantage is ratings volume (34K vs 7) and chart position (#152 vs unranked). On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. Told asks for nothing beyond the download.

Told holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Buffer has 34K ratings behind it against 7, so its average is the more settled of the two. Written reviews point the same way: 55% of Buffer's written reviews are positive against 100% of Told's.

Buffer ships an update weekly, Told fortnightly. The most recent releases landed on September 25, 2026 and September 9, 2026 respectively.

## The numbers

| Metric | Buffer | Told |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (34K ratings)](https://appshunter.io/ios/app/buffer-plan-and-schedule-posts/id490474324/reviews) | **[5.0 (7 ratings)](https://appshunter.io/ios/app/told-shared-journaling/id6475525855/reviews)** |
| Number of ratings | **34K** | 7 |
| Positive reviews | 54.6% of reviews | **100.0% of reviews** |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Weekly** | Fortnightly |
| Monetization | Free with in-app purchases | **Free** |
| Best chart rank | **#152** | — |
| Size | 154 MB | 42 MB |
| Requires iOS | 18.0 | **15.1** |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, iPod |
| Age rating | 4+ | 12+ |
| Developer | [Buffer, Inc.](https://appshunter.io/developer/490474327) | [Told LLC](https://appshunter.io/developer/1724274503) |

## What reviewers say

### Buffer

[App page](https://appshunter.io/ios/app/buffer-plan-and-schedule-posts/id490474324)

**Currently charting:** #152 Top Grossing · Social Networking (US App Store)

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

**Highlights:** Cross-platform posting, Content scheduling, Idea organization, Performance analytics, Calendar view, Apple Watch app

**Features:** Apple Watch app

**In-app purchases (11)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Essentials - 1 Channel | $5.99 | per month |
| Essentials+Team: 1 Channel | $11.99 | per month |
| Essentials - 2 Channels | $11.99 | per month |
| Pro for 1 Month | $14.99 | per month |
| Essentials - 3 Channels | $17.99 | per month |
| Essentials - 4 Channels | $23.99 | per month |
| Essentials - 5 Channels | $29.99 | per month |
| Essentials - 6 Channels | $35.99 | per month |
| Small Business | $99.99 | per month |
| Small Business for 1 Month | $99.99 | per month |
| Pro for 1 Year | $144.99 | per year |

**What reviewers like**

- 💻 Easy to use
- 🕰️ Convenient scheduling
- 🔍 Helpful for social media management
- 🤖 Automated posting
- 📈 Improved engagement and growth

**What reviewers complain about**

- 🐛 Stability issues and bugs
- 🔗 Unreliable platform integrations
- 📸 Limited image/video handling capabilities
- 🔒 Frustrating login/authentication problems
- 💰 Expensive paid plans

**Reported bugs**

- Drafts not registering in visual calendar
- Inability to reorder scheduled posts
- Inconsistent behavior between mobile and desktop versions
- Automatic posting not working as expected
- Issues with image/video quality and formatting

**Requested features**

- Add support for Twitter threads
- Improve visual planning and calendar view
- Integrate with more platforms like Slack and Discord
- Allow more customization and control over posts
- Provide better analytics and performance insights


### Told

[App page](https://appshunter.io/ios/app/told-shared-journaling/id6475525855)

Create private, visually rich journals to capture everyday life with loved ones. Invite others to contribute entries, organize memories by custom covers, and receive reminders to maintain consistency. It's designed for shared memory-keeping, not social validation.

**Highlights:** Create private shared journals, Invite others to contribute entries, Add up to 10 photos/videos per entry, Customizable journal covers and titles, Reminders for consistent journaling, Visual feed of all journal entries, Commenting on entries

**In-app purchases:** none


## Frequently asked questions

### Is Buffer free?

Buffer is free to download, with in-app purchases available.

### Is Told free?

Told is free to download, with no in-app purchases.

### Which has better reviews, Buffer or Told?

Told is rated higher. Buffer averages 4.7 out of 5 from 34K ratings, while Told averages 5.0 from 7 ratings.

### Do Buffer or Told have ads?

Neither Buffer nor Told shows ads.

### Which is updated more often, Buffer or Told?

Buffer ships an update weekly, and Told fortnightly. Most recently, Buffer was updated on September 25, 2026 and Told on September 9, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*