# Buffer vs Scale by BGF

The clearest difference is in-app purchases: Scale by BGF at none against Buffer's 12. Scale by BGF also leads on iOS requirement (16.4 vs 18.0). Buffer's advantage is update cadence (weekly vs monthly) and chart position (#129 vs unranked). On price and ads there is nothing between them.

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. Scale by BGF asks for nothing beyond the download.

Buffer ships an update weekly, Scale by BGF monthly. The most recent releases landed on September 24, 2026 and September 9, 2026 respectively.

## The numbers

| Metric | Buffer | Scale by BGF |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (34K ratings)](https://appshunter.io/ios/app/buffer-plan-and-schedule-posts/id490474324/reviews)** | — |
| Number of ratings | **34K** | — |
| Positive reviews | 54.6% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Weekly** | Monthly |
| Monetization | Free with in-app purchases | — |
| Best chart rank | **#129** | — |
| Size | 229 MB | 99 MB |
| Requires iOS | 18.0 | **16.4** |
| Devices | **iPhone, iPad, Apple Watch** | iPhone |
| Age rating | 4+ | 17+ |
| Developer | [Buffer, Inc.](https://appshunter.io/developer/490474327) | [Business Growth Fund Limited](https://appshunter.io/developer/1595875214) |

## What reviewers say

### Buffer

[App page](https://appshunter.io/ios/app/buffer-plan-and-schedule-posts/id490474324)

**Currently charting:** #129 Top Grossing · Social Networking, #203 Top Free · Social Networking (US App Store)

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

**Highlights:** Cross-platform posting, Content scheduling, Idea organization, Performance analytics, Calendar view, Apple Watch app

**Features:** Apple Watch app

**In-app purchases (11)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Essentials - 1 Channel | $5.99 | per month |
| Essentials+Team: 1 Channel | $11.99 | per month |
| Essentials - 2 Channels | $11.99 | per month |
| Pro for 1 Month | $14.99 | per month |
| Essentials - 3 Channels | $17.99 | per month |
| Essentials - 4 Channels | $23.99 | per month |
| Essentials - 5 Channels | $29.99 | per month |
| Essentials - 6 Channels | $35.99 | per month |
| Small Business | $99.99 | per month |
| Small Business for 1 Month | $99.99 | per month |
| Pro for 1 Year | $144.99 | per year |

**What reviewers like**

- 💻 Easy to use
- 🕰️ Convenient scheduling
- 🔍 Helpful for social media management
- 🤖 Automated posting
- 📈 Improved engagement and growth

**What reviewers complain about**

- 🐛 Stability issues and bugs
- 🔗 Unreliable platform integrations
- 📸 Limited image/video handling capabilities
- 🔒 Frustrating login/authentication problems
- 💰 Expensive paid plans

**Reported bugs**

- Drafts not registering in visual calendar
- Inability to reorder scheduled posts
- Inconsistent behavior between mobile and desktop versions
- Automatic posting not working as expected
- Issues with image/video quality and formatting

**Requested features**

- Add support for Twitter threads
- Improve visual planning and calendar view
- Integrate with more platforms like Slack and Discord
- Allow more customization and control over posts
- Provide better analytics and performance insights


### Scale by BGF

[App page](https://appshunter.io/ios/app/scale-by-bgf/id6745508793)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Buffer free?

Buffer is free to download, with in-app purchases available.

### Is Scale by BGF free?

Scale by BGF is free to download, with no in-app purchases.

### Do Buffer or Scale by BGF have ads?

Neither Buffer nor Scale by BGF shows ads.

### Which is updated more often, Buffer or Scale by BGF?

Buffer ships an update weekly, and Scale by BGF monthly. Most recently, Buffer was updated on September 24, 2026 and Scale by BGF on September 9, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*