# Begin vs ムー

The clearest difference is update cadence: Begin at every 7 months against ムー's every 40 months. On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Begin sells 1 in-app purchase, starting at $49.99 per year and ムー sells 3 in-app purchases, starting at $6.99 per month. Whichever you choose, the download price is not the number that matters.

Begin ships an update every 7 months, ムー every 40 months. The most recent releases landed on September 11, 2026 and September 21, 2026 respectively.

## The numbers

| Metric | Begin | ムー |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | 25.0% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Every 7 months** | Every 40 months |
| Monetization | Subscription | — |
| Size | 21 MB | 21 MB |
| Requires iOS | 9.0 | 9.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [DENTSU INC.](https://appshunter.io/developer/326362308) | [Gakken CO.,LTD](https://appshunter.io/developer/294791161) |

## What reviewers say

### Begin

[App page](https://appshunter.io/ios/app/begin/id519978352)

Discover high-sensitivity goods and fashion for discerning men. This magazine showcases valuable items, from classics to new releases, explaining their appeal with real-life styling and usage examples. Find unique items to elevate your style.

**Highlights:** Curated item showcases, Styling and usage examples, Focus on valuable goods, Latest and classic items, Unique item recommendations

**Features:** Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Begin | $49.99 | per year |


### ムー

[App page](https://appshunter.io/ios/app/id1004467935)

**Features:** Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| mu | $6.99 | per month |
| mu | $17.49 | per 3 months |
| mu | $33.99 | per 6 months |


## Frequently asked questions

### Is Begin free?

Begin is free to download, with in-app purchases available.

### Is ムー free?

ムー is free to download, with in-app purchases available.

### Do Begin or ムー have ads?

Neither Begin nor ムー shows ads.

### Which is updated more often, Begin or ムー?

Begin ships an update every 7 months, and ムー every 40 months. Most recently, Begin was updated on September 11, 2026 and ムー on September 21, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*