# Brother iPrint&Label vs Serial Control

The clearest difference is review sentiment: Brother iPrint&Label at 34% against Serial Control's 0%. Serial Control's advantage is update cadence (every 5 weeks vs every 3 months) and iOS requirement (11.0 vs 26.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Brother iPrint&Label ships an update every 3 months, Serial Control every 5 weeks. The most recent releases landed on November 7, 2026 and November 2, 2026 respectively.

## The numbers

| Metric | Brother iPrint&Label | Serial Control |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (8.3K ratings)](https://appshunter.io/ios/app/brother-iprint-and-label/id523047493/reviews)** | — |
| Number of ratings | **8.3K** | — |
| Positive reviews | **34.5% of reviews** | 0.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 months | **Every 5 weeks** |
| Monetization | Free | Free |
| Size | 159 MB | 6 MB |
| Requires iOS | 26.0 | **11.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 17+ | 4+ |
| Developer | [Brother Industries, LTD.](https://appshunter.io/developer/382775645) | [StarTech.com](https://appshunter.io/developer/983360067) |

## What reviewers say

### Brother iPrint&Label

[App page](https://appshunter.io/ios/app/brother-iprint-and-label/id523047493)

Print labels directly from your iPhone or iPad to a compatible Brother label printer over a wireless network. Create custom labels with text, graphics, or photos, and even print address labels from your contacts or name badges with photos.

**Highlights:** Print labels wirelessly, Create custom labels with graphics/photos, Print address labels from contacts, Print name badges with photos, Automatic label formatting, Search for supported devices

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 👍 Portable and convenient
- 🚀 Straightforward interface
- 💡 Ability to create QR and barcode labels
- 👍 Doesn't require an account

**What reviewers complain about**

- 🐛 Crashes and connectivity issues
- 🔧 Clunky and unintuitive UI
- 🔧 Limited customization and editing options
- 🗑️ Wastes tape and label material
- 🔧 Difficult to align and resize text

**Reported bugs**

- App crashes after recent iOS update
- Bluetooth connectivity issues with some printers
- Inconsistent behavior when changing label sizes
- Saved labels disappearing after app updates

**Requested features**

- Allow importing and editing of custom templates
- Add more font, symbol, and design options
- Improve label layout and alignment tools
- Implement sequential numbering for labels
- Enable syncing of labels across devices


### Serial Control

[App page](https://appshunter.io/ios/app/serial-control/id1126359830)

Create custom interfaces for serial devices from your smartphone or tablet. Design control pages with buttons and sliders, build command libraries, and automate actions based on device responses. Seamlessly integrate with StarTech.com serial products.

**Highlights:** Customizable control interfaces, Command library builder, Event-based action automation, Automatic device detection, Integrated account control, HEX and ASCII command editor

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Brother iPrint&Label free?

Brother iPrint&Label is free to download, with no in-app purchases.

### Is Serial Control free?

Serial Control is free to download, with no in-app purchases.

### Do Brother iPrint&Label or Serial Control have ads?

Neither Brother iPrint&Label nor Serial Control shows ads.

### Which is updated more often, Brother iPrint&Label or Serial Control?

Brother iPrint&Label ships an update every 3 months, and Serial Control every 5 weeks. Most recently, Brother iPrint&Label was updated on November 7, 2026 and Serial Control on November 2, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*