# Brother iPrint&Label vs InstaPrint

The clearest difference is rating: Brother iPrint&Label at 4.6 against InstaPrint's 2.4. Brother iPrint&Label also leads on ratings volume (8.3K vs 244) and review sentiment (34% vs 19%). InstaPrint's advantage is iOS requirement (12.0 vs 26.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Brother iPrint&Label holds the better App Store score, 4.6 against 2.4. That said, the two scores are not equally well evidenced: Brother iPrint&Label has 8.3K ratings behind it against 244, so its average is the more settled of the two. Written reviews point the same way: 34% of Brother iPrint&Label's written reviews are positive against 19% of InstaPrint's.

Brother iPrint&Label ships an update every 3 months, InstaPrint every 2 months. The most recent releases landed on October 25, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Brother iPrint&Label | InstaPrint |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (8.3K ratings)](https://appshunter.io/ios/app/brother-iprint-and-label/id523047493/reviews)** | [2.4 (244 ratings)](https://appshunter.io/ios/app/instaprint/id6468898017/reviews) |
| Number of ratings | **8.3K** | 244 |
| Positive reviews | **34.5% of reviews** | 19.2% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 months | **Every 2 months** |
| Monetization | Free | Free |
| Size | 159 MB | 85 MB |
| Requires iOS | 26.0 | **12.0** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 17+ | 4+ |
| Developer | [Brother Industries, LTD.](https://appshunter.io/developer/382775645) | [Beiens (Shenzhen) Technology Co., Ltd.](https://appshunter.io/developer/1129169244) |

## What reviewers say

### Brother iPrint&Label

[App page](https://appshunter.io/ios/app/brother-iprint-and-label/id523047493)

Print labels directly from your iPhone or iPad to a compatible Brother label printer over a wireless network. Create custom labels with text, graphics, or photos, and even print address labels from your contacts or name badges with photos.

**Highlights:** Print labels wirelessly, Create custom labels with graphics/photos, Print address labels from contacts, Print name badges with photos, Automatic label formatting, Search for supported devices

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 👍 Portable and convenient
- 🚀 Straightforward interface
- 💡 Ability to create QR and barcode labels
- 👍 Doesn't require an account

**What reviewers complain about**

- 🐛 Crashes and connectivity issues
- 🔧 Clunky and unintuitive UI
- 🔧 Limited customization and editing options
- 🗑️ Wastes tape and label material
- 🔧 Difficult to align and resize text

**Reported bugs**

- App crashes after recent iOS update
- Bluetooth connectivity issues with some printers
- Inconsistent behavior when changing label sizes
- Saved labels disappearing after app updates

**Requested features**

- Allow importing and editing of custom templates
- Add more font, symbol, and design options
- Improve label layout and alignment tools
- Implement sequential numbering for labels
- Enable syncing of labels across devices


### InstaPrint

[App page](https://appshunter.io/ios/app/instaprint/id6468898017)

This app enables inkless and wireless printing using Bluetooth connectivity. It is designed to work exclusively with a specific thermal printer model, making on-the-go printing simple and convenient.

**Highlights:** Inkless printing, Wireless printing, Bluetooth connectivity, Instant printing, Exclusive printer compatibility

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 💡 Compact and convenient
- 👍 Fun and handy

**What reviewers complain about**

- 🐛 Connectivity issues
- 🐛 Printing problems
- 🐛 App bugs and glitches
- 🔒 Privacy concerns
- 👎 Difficult to navigate

**Reported bugs**

- App doesn't show all photos
- Printer not recognized by devices
- Printing orientation/sizing issues
- Frequent app crashes and freezes

**Requested features**

- Add color printing capability
- Improve photo printing quality
- Allow custom label/template creation
- Provide better instructions and support


## Frequently asked questions

### Is Brother iPrint&Label free?

Brother iPrint&Label is free to download, with no in-app purchases.

### Is InstaPrint free?

InstaPrint is free to download, with no in-app purchases.

### Which has better reviews, Brother iPrint&Label or InstaPrint?

Brother iPrint&Label is rated higher. Brother iPrint&Label averages 4.6 out of 5 from 8.3K ratings, while InstaPrint averages 2.4 from 244 ratings.

### Do Brother iPrint&Label or InstaPrint have ads?

Neither Brother iPrint&Label nor InstaPrint shows ads.

### Which is updated more often, Brother iPrint&Label or InstaPrint?

Brother iPrint&Label ships an update every 3 months, and InstaPrint every 2 months. Most recently, Brother iPrint&Label was updated on October 25, 2026 and InstaPrint on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*