# Bitly vs Utmify

The clearest difference is rating: Utmify at 4.9 against Bitly's 3.3. Utmify also leads on review sentiment (80% vs 41%) and monetization model (free vs freemium). On price, ratings volume, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Utmify holds the better App Store score, 4.9 against 3.3. Both are backed by a comparable volume of ratings — 169 and 70 respectively. Written reviews point the same way: 41% of Bitly's written reviews are positive against 80% of Utmify's.

Bitly ships an update every 2 months, Utmify fortnightly. The most recent releases landed on September 29, 2026 and September 30, 2026 respectively.

## The numbers

| Metric | Bitly | Utmify |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [3.3 (169 ratings)](https://appshunter.io/ios/app/bitly-link-shortener/id525106063/reviews) | **[4.9 (70 ratings)](https://appshunter.io/ios/app/utmify/id6504533155/reviews)** |
| Number of ratings | **169** | 70 |
| Positive reviews | 40.5% of reviews | **80.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Fortnightly** |
| Monetization | Freemium | **Free** |
| Size | 28 MB | 56 MB |
| Requires iOS | 15.6 | **15.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | +4 |
| Developer | [Bitly, Inc.](https://appshunter.io/developer/420744919) | [UTMIFY TECNOLOGIA LTDA](https://appshunter.io/developer/1752713368) |

## What reviewers say

### Bitly

[App page](https://appshunter.io/ios/app/bitly-link-shortener/id525106063)

This app allows you to instantly create shortened URLs, share them easily across various platforms, and track their performance. It offers features like custom domains and back-halves for branded links. Access advanced features like QR codes and detailed analytics on the web platform.

**Highlights:** Instant link creation, Custom domains and back-halves, Simple link sharing, Quick access to recent links, Basic click count tracking

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 👍 Easy to use
- 📊 Useful analytics
- 🚀 Convenient link sharing
- 💡 Great tool for social media

**What reviewers complain about**

- 🐛 Buggy and crashes frequently
- 🔍 Missing key features like link customization
- 📉 Inaccurate or missing analytics data
- 🔒 Security and privacy concerns

**Reported bugs**

- Login issues and inability to connect to server
- Disappearing or non-updating link data
- Crashes when trying to perform basic functions
- Compatibility problems with newer iOS versions

**Requested features**

- Add support for multiple accounts
- Improve UI and user experience
- Expand analytics and reporting capabilities
- Integrate with more social platforms


### Utmify

[App page](https://appshunter.io/ios/app/utmify/id6504533155)

Track sales from each campaign with precision to confidently scale your advertising efforts. Optimize and manage your campaigns directly from an intelligent dashboard, saving you valuable time.

**Highlights:** Intelligent dashboard for campaign metrics, Quick optimization directly from reports, Multiple customizable dashboards, One-click campaign duplication, Automated campaign optimization rules, End-to-end data encryption

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Bitly free?

Bitly is free to download, with no in-app purchases.

### Is Utmify free?

Utmify is free to download, with no in-app purchases.

### Which has better reviews, Bitly or Utmify?

Utmify is rated higher. Bitly averages 3.3 out of 5 from 169 ratings, while Utmify averages 4.9 from 70 ratings.

### Do Bitly or Utmify have ads?

Neither Bitly nor Utmify shows ads.

### Which is updated more often, Bitly or Utmify?

Bitly ships an update every 2 months, and Utmify fortnightly. Most recently, Bitly was updated on September 29, 2026 and Utmify on September 30, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*