# Bitly vs URLgenius Creator

The clearest difference is review sentiment: URLgenius Creator at 100% against Bitly's 41%. URLgenius Creator also leads on rating (5.0 vs 3.3) and monetization model (free vs freemium). Bitly's advantage is ratings volume (169 vs 11) and device support (3 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

URLgenius Creator holds the better App Store score, 5.0 against 3.3. That said, the two scores are not equally well evidenced: Bitly has 169 ratings behind it against 11, so its average is the more settled of the two. Written reviews point the same way: 41% of Bitly's written reviews are positive against 100% of URLgenius Creator's.

Bitly ships an update every 2 months, URLgenius Creator monthly. The most recent releases landed on August 6, 2026 and September 11, 2026 respectively.

## The numbers

| Metric | Bitly | URLgenius Creator |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [3.3 (169 ratings)](https://appshunter.io/ios/app/bitly-link-shortener/id525106063/reviews) | **[5.0 (11 ratings)](https://appshunter.io/ios/app/urlgenius-creator/id6744708233/reviews)** |
| Number of ratings | **169** | 11 |
| Positive reviews | 40.5% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Monthly** |
| Monetization | Freemium | **Free** |
| Size | 28 MB | 28 MB |
| Requires iOS | **15.6** | 18.6 |
| Devices | **iPhone, iPad, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Bitly, Inc.](https://appshunter.io/developer/420744919) | [Pure Oxygen Labs LLC](https://appshunter.io/developer/1790435641) |

## What reviewers say

### Bitly

[App page](https://appshunter.io/ios/app/bitly-link-shortener/id525106063)

This app allows you to instantly create shortened URLs, share them easily across various platforms, and track their performance. It offers features like custom domains and back-halves for branded links. Access advanced features like QR codes and detailed analytics on the web platform.

**Highlights:** Instant link creation, Custom domains and back-halves, Simple link sharing, Quick access to recent links, Basic click count tracking

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 👍 Easy to use
- 📊 Useful analytics
- 🚀 Convenient link sharing
- 💡 Great tool for social media

**What reviewers complain about**

- 🐛 Buggy and crashes frequently
- 🔍 Missing key features like link customization
- 📉 Inaccurate or missing analytics data
- 🔒 Security and privacy concerns

**Reported bugs**

- Login issues and inability to connect to server
- Disappearing or non-updating link data
- Crashes when trying to perform basic functions
- Compatibility problems with newer iOS versions

**Requested features**

- Add support for multiple accounts
- Improve UI and user experience
- Expand analytics and reporting capabilities
- Integrate with more social platforms


### URLgenius Creator

[App page](https://appshunter.io/ios/app/urlgenius-creator/id6744708233)

Easily create and customize app deep links for your campaigns. Manage existing links, track performance with real-time analytics, and optimize user journeys to specific products or screens. This tool helps streamline link management and amplify your marketing impact.

**Highlights:** App deep link creation, Link customization (paths, tags), Link management and updates, Real-time link analytics, User journey optimization, Campaign tracking

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Bitly free?

Bitly is free to download, with no in-app purchases.

### Is URLgenius Creator free?

URLgenius Creator is free to download, with no in-app purchases.

### Which has better reviews, Bitly or URLgenius Creator?

URLgenius Creator is rated higher. Bitly averages 3.3 out of 5 from 169 ratings, while URLgenius Creator averages 5.0 from 11 ratings.

### Do Bitly or URLgenius Creator have ads?

Neither Bitly nor URLgenius Creator shows ads.

### Which is updated more often, Bitly or URLgenius Creator?

Bitly ships an update every 2 months, and URLgenius Creator monthly. Most recently, Bitly was updated on August 6, 2026 and URLgenius Creator on September 11, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*