# DiveTab vs Trax Retail

The clearest difference is update cadence: Trax Retail at every 10 days against DiveTab's every 4 months. Trax Retail also leads on ratings volume (2.1K vs 4) and rating (4.3 vs 4.0). DiveTab's advantage is monetization model (free vs freemium). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Trax Retail holds the better App Store score, 4.3 against 4.0. That said, the two scores are not equally well evidenced: Trax Retail has 2.1K ratings behind it against 4, so its average is the more settled of the two.

DiveTab ships an update every 4 months, Trax Retail every 10 days. Both last shipped on October 9, 2026.

## The numbers

| Metric | DiveTab | Trax Retail |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.0 (4 ratings)](https://appshunter.io/ios/app/divetab/id542053236/reviews) | **[4.3 (2.1K ratings)](https://appshunter.io/ios/app/trax-retail/id1092946346/reviews)** |
| Number of ratings | 4 | **2.1K** |
| Positive reviews | — | 26.9% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 months | **Every 10 days** |
| Monetization | **Free** | Freemium |
| Size | 51 MB | 68 MB |
| Requires iOS | 15.6 | **15.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Dimensional Insight, Inc](https://appshunter.io/developer/542053239) | [Trax Image Recognition](https://appshunter.io/developer/1114390999) |

## What reviewers say

### DiveTab

[App page](https://appshunter.io/ios/app/divetab/id542053236)

Access business reports and analytics on the go. Intelligently syncs data for connected and disconnected use, allowing drill-down from summary to detailed views. Built on a secure and scalable Business Intelligence platform.

**Highlights:** On-the-go business reports, Intelligent data syncing, Connected and disconnected modes, Drill-down reporting, Secure and scalable platform, Access to US state data

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Trax Retail

[App page](https://appshunter.io/ios/app/trax-retail/id1092946346)

This app empowers consumer goods manufacturers and retailers to optimize in-store execution. It uses advanced computer vision to analyze store shelves from photos, providing real-time reports on shelf conditions and actionable insights for immediate improvements.

**Highlights:** Real-time mobile reports, Shelf analysis with computer vision, Distribution and share of shelf reporting, Out-of-stock detection, Planogram compliance checks, Automated KPI calculations, Offline reporting

**In-app purchases:** none

**What reviewers like**

- ✨ Easy to use
- 🚀 Quick to load

**What reviewers complain about**

- 🐛 Crashes and freezes frequently
- ⏱️ Slow and unresponsive
- 🤔 Confusing and not user-friendly
- 📷 Difficulty capturing full displays
- 🗺️ Location button not working as expected

**Reported bugs**

- Capture button not working
- Pictures not downloading properly
- App crashing after updates

**Requested features**

- Front-facing camera support
- Better organization and navigation
- Improved reliability and stability


## Frequently asked questions

### Is DiveTab free?

DiveTab is free to download, with no in-app purchases.

### Is Trax Retail free?

Trax Retail is free to download, with no in-app purchases.

### Which has better reviews, DiveTab or Trax Retail?

Trax Retail is rated higher. DiveTab averages 4.0 out of 5 from 4 ratings, while Trax Retail averages 4.3 from 2.1K ratings.

### Do DiveTab or Trax Retail have ads?

Neither DiveTab nor Trax Retail shows ads.

### Which is updated more often, DiveTab or Trax Retail?

DiveTab ships an update every 4 months, and Trax Retail every 10 days. Most recently, DiveTab was updated on October 9, 2026 and Trax Retail on October 9, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*