# ZARA vs PrettyLittleThing

ZARA and PrettyLittleThing both sit at 4.8 stars, but that hides the real split: 41% of ZARA's written reviews are positive against 27% of PrettyLittleThing's. ZARA also leads on ratings volume (413K vs 40K) and chart position (#74 vs unranked). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for ZARA against 4.7 for PrettyLittleThing. That said, the two scores are not equally well evidenced: ZARA has 413K ratings behind it against 40K, so its average is the more settled of the two. Written reviews are what separate them: 41% of ZARA's written reviews are positive against 27% of PrettyLittleThing's.

ZARA ships an update every 3 days, PrettyLittleThing weekly. Both last shipped on November 1, 2026.

## The numbers

| Metric | ZARA | PrettyLittleThing |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (413K ratings)](https://appshunter.io/ios/app/zara/id547951480/reviews)** | [4.7 (40K ratings)](https://appshunter.io/ios/app/prettylittlething/id1138840268/reviews) |
| Number of ratings | **413K** | 40K |
| Positive reviews | **41.2% of reviews** | 27.1% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 3 days** | Weekly |
| Monetization | Free | Free |
| Best chart rank | **#74** | — |
| Size | 264 MB | 85 MB |
| Requires iOS | **15.1** | 15.6 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Industria de Diseno Textil, S.A.](https://appshunter.io/developer/341323285) | [PRETTYLITTLETHING.COM LIMITED](https://appshunter.io/developer/1138840267) |

## What reviewers say

### ZARA

[App page](https://appshunter.io/ios/app/zara/id547951480)

**Currently charting:** #74 Top Free · Shopping (US App Store)

Shop the latest fashion for women, men, and kids. Discover new collections, track orders, locate stores, and personalize your shopping experience with a favorites list and notifications.

**Highlights:** Browse Woman, Man, and Kids collections, Shop new arrivals and fashion campaigns, Save items to a favorites list, Track orders and manage returns, Locate nearby stores, Receive notifications for new releases

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Lightning-fast delivery
- 👍 Easy returns and refunds
- 💎 Excellent quality and style
- 🛍️ Convenient online shopping

**What reviewers complain about**

- 🤖 Unhelpful chatbot customer service
- 🕰️ Slow or delayed shipping
- 🛒 Items disappearing from cart
- 🤔 Confusing app navigation

**Reported bugs**

- Address information being lost or changed
- Inconsistent order tracking and status updates
- Incorrect item deliveries and difficulty resolving

**Requested features**

- Filter by size option
- Ability to save items to a wishlist
- Display model sizes for clothing
- Notify when out-of-stock items are back


### PrettyLittleThing

[App page](https://appshunter.io/ios/app/prettylittlething/id1138840268)

Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.

**Highlights:** Wish list for saving favorite items, Exclusive app member offers, Fast and secure checkout, Global order tracking, Apple Pay integration

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💕 Great clothes
- 🛒 Easy to use app
- 🤩 Love the brand
- 🎨 Wide range of styles
- 🚚 Quick delivery

**What reviewers complain about**

- 🐛 Glitchy app
- 💰 Overpriced shipping
- 👀 Inaccurate sizing/quality
- 🤖 Poor customer service
- 💸 Charges wrong currency

**Reported bugs**

- App crashes frequently
- Items disappear from cart
- Wishlist items not syncing
- Incorrect tracking information
- Checkout process issues

**Requested features**

- Add reviews for products
- Allow cancellation of orders
- Improve wishlist functionality
- Provide local currency options
- Fix issues with cart/checkout


## Frequently asked questions

### Is ZARA free?

ZARA is free to download, with no in-app purchases.

### Is PrettyLittleThing free?

PrettyLittleThing is free to download, with no in-app purchases.

### Which has better reviews, ZARA or PrettyLittleThing?

ZARA is rated higher. ZARA averages 4.8 out of 5 from 413K ratings, while PrettyLittleThing averages 4.7 from 40K ratings.

### Do ZARA or PrettyLittleThing have ads?

Neither ZARA nor PrettyLittleThing shows ads.

### Which is updated more often, ZARA or PrettyLittleThing?

ZARA ships an update every 3 days, and PrettyLittleThing weekly. Most recently, ZARA was updated on November 1, 2026 and PrettyLittleThing on November 1, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*